Top Black Social Media Influencers to Watch in 2025

julie

·January 26, 2025

·15 min read

Black social media influencers are reshaping global culture in ways you can’t ignore. From beauty and fashion to fitness and tech, their content sparks conversations and drives trends that resonate worldwide. Did you know Black consumers are projected to wield a purchasing power of $1.7 trillion by 2030? That influence is already visible today, with creators like Marques Brownlee and Druski making waves across industries. Many of these influential Black social media influencers have earned spots on prestigious lists like Forbes 30 Under 30, celebrated for their creativity, engagement, and entrepreneurial spirit. These features highlight why top Black social media influencers are leading the charge in shaping the future of social media.

Influencers in Technology and Innovation

Black changemakers in tech are leading the way in shaping the future of innovation. From groundbreaking startups to simplifying complex concepts, these influencers are making waves in North America 2025 and beyond. Let’s dive into some of the most inspiring names in this space.

Tech Entrepreneurs and Innovators

Marques Brownlee - Renowned for his technology reviews and insights.

You’ve probably seen Marques Brownlee, or MKBHD, on YouTube breaking down the latest gadgets. His reviews are more than just tech talk—they’re a masterclass in clarity and insight. Marques has built a global audience by making technology accessible to everyone. Whether it’s the newest smartphone or cutting-edge AI tools, he’s your go-to for honest, in-depth reviews.

Skylar Marshai - Advocating for diversity and innovation in tech.

Skylar Marshai is a rising star among young Black people in tech. She’s not just an entrepreneur; she’s a visionary. Skylar’s work focuses on creating opportunities for underrepresented communities in the tech industry. Her initiatives have inspired countless others to pursue careers in innovation. She’s also a regular on Forbes 30 Under 30 lists, proving her impact is impossible to ignore.

Did you know? Black entrepreneurs like Marian Croak, who pioneered Voice over IP technology, and Renée Cummings, founder of Urban AI, are transforming industries with their innovations. These trailblazers are paving the way for the next generation of tech leaders.

Digital Creators in Tech

Marques Brownlee - Simplifying complex tech concepts for global audiences.

Marques doesn’t just review products; he educates. His ability to break down complex tech concepts into digestible content has made him a favorite among tech enthusiasts and casual viewers alike. His features on platforms like Forbes highlight his role as one of the most influential voices in the tech world.

Kai Cenat - Promoting ethical tech practices and digital creativity.

Kai Cenat is best known for his viral comedy, but he’s also making waves in the tech space. He uses his platform to promote ethical tech practices and encourage digital creativity. Kai’s unique approach blends humor with education, making tech more relatable for his audience.

Fun Fact: Innovators like Jasmine Crowe, who developed the Goodr app to reduce food waste, and Kimberly Bryant, founder of Black Girls Code, are proof that Black social media influencers are driving meaningful change in tech.

These influencers are not just shaping the tech industry—they’re inspiring a new generation of creators and entrepreneurs. Their work reminds us that innovation thrives on diversity and inclusion.

Influencers in Fashion and Beauty

Fashion and beauty are two industries where Black creators have made a lasting impact. From redefining sustainable fashion to launching inclusive beauty lines, these influencers are setting trends and breaking barriers.

Fashion Icons and Designers

Coco Bassey - Redefining sustainable fashion and collaborating with major brands.

Coco Bassey is a name you need to know if you care about sustainable fashion. She’s not just a fashion influencer; she’s a changemaker. Coco works with major brands to promote eco-friendly practices while showcasing her unique style. Her collaborations highlight the importance of sustainability in the fashion world. Did you know other Black designers like Amaka Osakwe and Mimi Plange are also leading the charge? They’re using traditional techniques and sustainable materials to create stunning designs.

Amaka Osakwe uses African textiles and ethical production methods.
Mimi Plange combines sustainable materials with craftsmanship and has dressed icons like Michelle Obama.
Laduma Ngxokolo incorporates vibrant Xhosa-inspired patterns with eco-friendly materials.

These designers prove that sustainability and style can go hand in hand.

Skylar Marshai - A leader in the fashion and lifestyle sectors.

Skylar Marshai is redefining what it means to be a fashion influencer. She’s a leader in the lifestyle space, blending high fashion with everyday wear. Her work inspires you to embrace your unique style while staying conscious of the environment. Skylar’s influence extends beyond her wardrobe—she’s a voice for inclusivity and innovation in fashion.

Tip: Keep an eye on influencers like Kia Marie and Kiitan, who’ve partnered with brands like HBOmax and Target. Their collaborations show how Black creators are shaping the future of fashion.

Beauty Gurus and Makeup Artists

Tiara Willis - Launching inclusive beauty lines and skincare education.

Tiara Willis is a beauty guru who’s changing the game. She’s passionate about skincare education and has launched beauty lines that cater to all skin tones. Her work reminds you that beauty is for everyone. Brands like Fenty Beauty and IMAN have followed this lead, offering products that celebrate diversity. Fenty’s 40-shade foundation range set a new standard for inclusivity, while IMAN focuses on women of color.

Brand	Key Feature	Impact on Inclusivity
Fenty Beauty	Launched with 40 shades for diverse skin tones	Set a new standard for inclusivity in beauty products, especially for darker skin tones.
IMAN	Focused on products for women of color	Provided options for a demographic historically underserved in the beauty market.
CoverGirl's Queen	Featured products specifically for darker skin tones	Acknowledged and catered to the needs of dark-skinned women in mainstream beauty.

Dayna Bolden - Viral tutorials and beauty hacks that inspire inclusivity.

Dayna Bolden is your go-to for beauty hacks and tutorials. Her viral content makes beauty accessible and fun. Dayna’s focus on inclusivity ensures that everyone feels represented. She’s part of a movement that’s reshaping the beauty industry. Black beauty influencers like Alissa Ashley and Olamide Olowe are also making waves. Alissa expanded foundation shade ranges with NYX Cosmetics, while Olamide’s brand Topicals addresses the skincare needs of people of color.

Note: Black women are significant consumers in the beauty market. Yet, they’ve often been excluded from campaigns. Influencers like Tiara and Dayna are changing that narrative, one post at a time.

Black social media influencers in fashion and beauty aren’t just creating trends—they’re driving meaningful change. Their work inspires you to think differently about style and self-expression.

Influencers in Activism and Social Justice

Black social media influencers are not just shaping industries—they’re driving meaningful change in society. From advocating for racial equality to tackling climate issues, these influencers are using their platforms to amplify critical conversations and inspire action.

Advocates for Racial Equality

Shonda Rhimes - Campaigns for systemic change and amplifying marginalized voices.

You probably know Shonda Rhimes as the mastermind behind hit TV shows like Grey’s Anatomy and Scandal. But did you know she’s also a powerful advocate for racial equality? Shonda uses her platform to highlight systemic injustices and push for meaningful change. Her storytelling doesn’t just entertain—it educates. She’s passionate about amplifying marginalized voices, ensuring their stories are heard on a global scale. Shonda’s work reminds you that representation matters, both on-screen and off.

Tabitha Brown - Using her platform to promote kindness and equality.

Tabitha Brown is more than just a viral sensation—she’s a beacon of positivity. Her warm, relatable content often carries a deeper message about kindness and equality. Tabitha uses her influence to address racial disparities and encourage unity. Whether she’s sharing a vegan recipe or speaking out on social issues, her authenticity shines through. She proves that you can inspire change while staying true to yourself.

Did you know? Black activists like Angela Davis and Bryan Stevenson have long fought for racial justice. Their work continues to inspire today’s influencers to keep the momentum going.

Environmental and Climate Activists

Janea Brown - Promoting eco-friendly lifestyles and sustainable practices.

Janea Brown is on a mission to make sustainability accessible for everyone. Her content focuses on simple, eco-friendly lifestyle changes that anyone can adopt. From reducing waste to supporting ethical brands, Janea shows you how small actions can lead to big impacts. She’s part of a growing movement of Black environmentalists who are redefining what it means to live sustainably.

Activist	Innovative Approach
George Washington Carver	Educated farmers on sustainable agricultural practices, including crop rotation and using natural fertilizers.
Dr. John Francis	Walked across the U.S. to raise awareness about personal environmental impact, leading to the creation of Planetwalk.
Dudley Edmondson	Introduced diverse youth to birding and nature hikes, promoting outdoor conservation.
Outdoor Afro	Fosters Black connections with the outdoors and promotes conservation practices through community engagement.
Wawa Gatheru	Empowers Black girls and women in the climate movement through community building and workforce development.

This table highlights how Black environmentalists have used innovative methods to promote sustainability. Janea’s work fits right into this legacy of impactful change.

Flau'jae Johnson - Leading global climate change initiatives through her influence.

Flau'jae Johnson isn’t just a rising star in music—she’s also a passionate climate activist. She uses her platform to raise awareness about global warming and advocate for policy changes. Flau'jae collaborates with organizations to lead initiatives that address climate change head-on. Her ability to connect with younger audiences makes her a powerful voice in the fight for a healthier planet.

Tip: Follow influencers like Janea and Flau'jae to learn how you can contribute to a more sustainable future. Their content is packed with practical tips and inspiring stories.

These influencers remind you that activism comes in many forms. Whether it’s through storytelling, lifestyle changes, or global initiatives, they’re proving that every voice matters in the fight for a better world.

Influencers in Entertainment and Pop Culture

Entertainment and pop culture wouldn’t be the same without the creativity and charisma of Black social media influencers. These creators are redefining what it means to entertain, blending humor, music, and storytelling to connect with audiences worldwide.

Musicians and Performers

Flau'jae Johnson - Breaking records on streaming platforms and addressing social issues through music.

Flau'jae Johnson is a force to be reckoned with. She’s not just a talented rapper; she’s a storyteller who uses her music to tackle important social issues. Her lyrics often touch on topics like racial inequality and mental health, making her songs both powerful and relatable. Flau'jae’s ability to connect with her audience has helped her break streaming records and gain recognition as one of the most influential voices in music today.

Druski - Using humor and music to connect with diverse audiences.

Druski has mastered the art of blending comedy and music to create content that resonates with people from all walks of life. His skits often poke fun at everyday situations, making them instantly relatable. But Druski doesn’t stop at social media. He’s also ventured into music collaborations, proving his versatility as an entertainer. His ability to connect with diverse audiences has made him a standout figure in pop culture.

Content Creators and Comedians

Kai Cenat - Viral comedy skits and relatable content that resonate globally.

Kai Cenat knows how to make you laugh. His viral comedy skits often highlight the humor in everyday life, making them a hit with audiences around the world. Kai’s content feels authentic, which is why it resonates so deeply. He’s not just a comedian; he’s a storyteller who knows how to keep you coming back for more.

Druski - Expanding into TV and film while maintaining a strong social media presence.

Druski’s influence goes beyond social media. He’s now making waves in TV and film, following in the footsteps of Black comedians who paved the way in the 1970s with shows like Good Times and The Jeffersons. These sitcoms showcased Black culture and gave comedians a platform to shine. Druski is continuing that legacy, proving that Black social media influencers can thrive in mainstream media while staying true to their roots.

These influencers are shaping the future of entertainment and pop culture. Whether they’re making you laugh or inspiring you with their music, they remind us of the power of creativity and connection.

Influencers in Health and Wellness

When it comes to health and wellness, Black social media influencers are leading the charge with innovative approaches. They’re not just about fitness routines or mental health tips—they’re creating movements that inspire you to live your best life.

Fitness Coaches and Trainers

Dayna Bolden - Promoting body positivity and innovative workout programs.

Dayna Bolden is redefining fitness by focusing on body positivity. Her workout programs are designed to make you feel strong and confident, no matter your size or shape. Dayna’s content is all about celebrating what your body can do, not just how it looks. She’s part of a growing trend among Black fitness coaches who combine physical health with mental well-being.

Did you know? Influencers like Alex Simmons and Oyinda are also making fitness accessible. Alex blends mindfulness with exercise, while Oyinda offers holistic health tips alongside personal training services.

Shana Minei Spence - Encouraging holistic health and wellness practices.

Shana Minei Spence takes a holistic approach to health. She encourages you to focus on your overall well-being, not just your physical fitness. Her content includes everything from balanced nutrition to stress management techniques. Shana’s message is clear: wellness is about harmony between your mind, body, and spirit.

Trainer Name	Program Name	Description
Simone Sobers	Boss Chick Dance Workout	Combines dance and fitness with a focus on twerking.
Kehinde Anjorin	The PowerMethod App	Strength and endurance-focused workout programs.
Ariel Belgrave	The L.E.A.N. Method	28-day fitness and nutrition program for busy women.

These programs show how Black fitness influencers are reshaping the wellness industry with creativity and inclusivity.

Mental Health Advocates

Shana Minei Spence - Breaking stigmas around mental health and sharing personal journeys.

Mental health matters, and Shana Minei Spence is here to remind you of that. She shares her personal journey to break the stigma surrounding mental health in the Black community. Her content is both relatable and empowering, encouraging you to seek help when you need it.

Tip: Resources like Therapy for Black Girls and the Boris Lawrence Henson Foundation offer support tailored to the Black community. They’re great starting points if you’re looking for culturally relevant mental health care.

Tabitha Brown - Inspiring others with her journey toward mental and emotional well-being.

Tabitha Brown’s warm and uplifting content feels like a hug for your soul. She openly shares her struggles and triumphs, inspiring you to prioritize your mental health. Tabitha’s journey shows that healing is possible, and her positivity is contagious.

Rev. Pamula Yerby-Hammack once said, “Misinformation is a powerful thing. It can prevent people from getting the help they need.” Advocates like Tabitha are changing that narrative by spreading awareness and promoting understanding.

Black social media influencers in health and wellness are doing more than sharing tips—they’re creating communities where you can thrive. Whether it’s through fitness or mental health advocacy, they’re proving that wellness is for everyone.

Black social media influencers are shaping industries and communities in ways that can’t be ignored. Their creativity, authenticity, and cultural insights are driving trends in beauty, fashion, tech, and more. Brands that collaborate with these influencers not only connect with diverse audiences but also foster loyalty and meaningful engagement.

So, how can you support them? Start by following their work and sharing their content. Keep conversations about inclusion and diversity alive. As one influencer put it, “Actually, this is what we need from you. This is how you can support me. And that’s what makes all the difference for me.”

You can also engage with their content authentically. Let them merge their unique style with brand messages. By amplifying their voices, you’re helping create a more inclusive and innovative digital space.

Ready to make an impact? Follow these creators, engage with their stories, and share their influence with the world.

FAQ

What makes Black social media influencers unique?

Black influencers bring authenticity, creativity, and cultural insight to their content. They often highlight underrepresented perspectives, making their work relatable and impactful. Their ability to connect with diverse audiences sets them apart in industries like fashion, tech, and wellness.

How can you support Black influencers?

Follow their accounts, engage with their posts, and share their content. Collaborate with them authentically if you’re a brand. Amplify their voices by keeping conversations about diversity alive. Your support helps create a more inclusive digital space.

Why are Black influencers important in social media?

They shape trends, drive conversations, and inspire change. Their influence extends beyond entertainment, impacting industries like tech, beauty, and activism. By amplifying their voices, you help foster innovation and inclusivity in the digital world.

How do Black influencers impact industries like beauty and tech?

They challenge norms and push for inclusivity. In beauty, they promote diverse products and representation. In tech, they advocate for innovation and diversity. Their work inspires change and sets new standards across industries.

Where can you find more Black influencers to follow?

Check platforms like Instagram, TikTok, and YouTube. Look for creators featured in lists like Forbes 30 Under 30 or those collaborating with major brands. You can also explore hashtags like #BlackCreators or #BlackExcellence to discover new voices.

Tip: Bookmark this blog to revisit these amazing influencers and stay updated on their journeys!