Top 25 TikTok Influencers to Follow in 2025
TikTok isn’t just an app; it’s a global phenomenon. With over 1 billion monthly active users, it’s where creativity thrives and trends explode. You’ve probably noticed how viral TikToks can shape conversations, influence culture, and even redefine influencer marketing. The platform’s unique ability to amplify diverse voices means anyone can go viral, no matter where they’re from.
What makes TikTok so addictive? It’s the mix of localized content, authentic storytelling, and active participation. On average, users spend 52 minutes a day scrolling, creating, and engaging. That’s because TikTok isn’t just about watching—it’s about being part of something bigger. Whether you’re into fashion, fitness, or food, the hottest TikTok influencers are setting the stage for what’s next in content creation.
Top Overall TikTok Influencers in 2025
Khaby Lame
If you’ve spent any time on TikTok, you’ve probably come across Khaby Lame’s iconic videos. With over 162 million followers, he’s one of the most liked TikTok influencers in the world. What makes him so unique? He doesn’t even need to speak! His silent yet hilarious reactions to overly complicated life hacks have made him a global sensation. His content is simple, relatable, and incredibly funny, which is why it resonates with millions.
Khaby’s success isn’t just about laughs. He’s also one of the highest paid TikTok influencers, earning $16.5 million annually. His net worth has climbed to $16 million, proving that simplicity can lead to massive success. Whether you’re looking for a quick laugh or inspiration for content creation, Khaby is a must-follow.
| Metric | Value |
|---|---|
| Followers | Over 162 million |
| Creator Earnings | $16.5 million |
| Net Worth | $16 million |
Charli D'Amelio
Charli D’Amelio continues to dominate TikTok in 2025. She’s not just a dancer; she’s a trendsetter. Her choreography and relatable personality have kept her at the top of the platform for years. With her massive following, Charli has become a key figure in influencer marketing, collaborating with major brands and even launching her own product lines.
What makes Charli stand out? She’s authentic. You feel like you’re watching a friend, not just another influencer. Her ability to connect with her audience has made her one of the top TikTok influencers of all time. If you want to stay updated on the hottest TikTok trends, Charli’s account is the place to be.
MrBeast
MrBeast has taken TikTok by storm with his extravagant challenges and heartwarming giveaways. His content is all about interaction. He engages with strangers in high-stakes challenges, creating viral moments that you can’t help but share. Whether he’s giving away cars or hosting massive competitions, MrBeast knows how to grab attention.
What sets him apart from other influencers? It’s his creativity and generosity. His videos aren’t just entertaining; they’re inspiring. He’s proof that you can use your platform to make a difference while still having fun. If you’re looking for content that’s both exciting and meaningful, MrBeast is your guy.
Bella Poarch
Bella Poarch has become one of the most recognizable faces on TikTok. Her rise to fame started with her viral lip-sync video to "M to the B," which remains one of the most liked TikToks ever. But Bella didn’t stop there. She’s evolved her content over the years, blending music, storytelling, and relatable moments that keep her audience hooked.
What makes Bella stand out? It’s her ability to connect with her followers on a deeper level. She shares her personal journey, including her struggles and triumphs, making her content feel authentic and inspiring. You’ll find everything from catchy music videos to heartfelt posts that encourage self-love and resilience.
Bella’s influence goes beyond TikTok. She’s now a successful musician with chart-topping hits and collaborations with major artists. Her ability to balance her music career with her TikTok presence has made her a role model for aspiring creators. If you’re looking for an influencer who combines creativity with authenticity, Bella Poarch is a must-follow.
Fun Fact: Bella’s TikTok account has over 90 million followers, making her one of the most liked TikTok influencers in the world.
Addison Rae
Addison Rae is a name you’ve probably heard before—and for good reason. She’s one of the top TikTok influencers, known for her dance videos, charming personality, and trendsetting style. Addison’s content is all about fun and positivity, which is why millions of people love following her.
What sets Addison apart is her versatility. She’s not just a TikTok star; she’s also an actress, singer, and entrepreneur. Her beauty brand, Item Beauty, has become a favorite among Gen Z, proving that she’s more than just a social media influencer.
Addison’s ability to stay relevant in the ever-changing world of TikTok is impressive. She constantly reinvents her content, keeping it fresh and exciting. Whether she’s dancing to the latest viral song or sharing behind-the-scenes moments from her life, Addison knows how to keep her audience engaged.
If you’re into fashion, beauty, or just want to follow someone who radiates positivity, Addison Rae is the influencer for you. She’s not just one of the highest paid TikTok influencers; she’s also one of the most relatable.
Pro Tip: Follow Addison for a mix of entertainment, style inspiration, and a glimpse into the life of a true TikTok superstar.
Top TikTok Influencers in Fitness
Demi Bagby
If you’re looking for fitness content that’s fun and inspiring, Demi Bagby is the influencer you need to follow. Her TikTok account is packed with energy, positivity, and jaw-dropping athletic skills. Demi’s vibrant personality shines through every video, making her workouts feel less like a chore and more like an adventure.
What makes her stand out? She’s all about making fitness accessible and enjoyable for everyone. Demi often jumps on trending challenges, adding her unique twist to keep things fresh and exciting. Whether she’s flipping through the air or showing off creative workout routines, her content encourages you to get moving and try something new.
Pro Tip: If you’re ever feeling unmotivated, scroll through Demi’s TikTok. Her enthusiasm is contagious, and her videos might just inspire you to start your own fitness journey.
Ulissesworld
Ulissesworld has mastered the art of blending fitness with entertainment. His TikTok content isn’t just about workouts; it’s about connecting with his audience on a personal level. He uses humor and his charismatic personality to make fitness feel approachable, even for beginners.
What’s cool about his videos? They’re a mix of lifestyle content, fitness tips, and brand collaborations. This balance makes him relatable while still being a credible fitness expert. His ability to engage a wide audience has made him one of the most influential fitness creators on TikTok in 2025. If you’re looking for a mix of laughs and workout inspiration, Ulissesworld is your guy.
Chloe Ting
Chloe Ting is a household name in the fitness world, and her TikTok presence is just as impressive. Known for her viral workout challenges, Chloe has helped millions of people achieve their fitness goals. Her videos are short, effective, and easy to follow, making them perfect for busy schedules.
What sets Chloe apart? She focuses on results. Her challenges are designed to deliver noticeable changes in a short amount of time, which is why they’ve become so popular. On TikTok, she shares quick workout routines, fitness tips, and motivational content to keep you on track.
Fun Fact: Chloe’s workout challenges have inspired countless TikTok users to share their transformation stories, creating a supportive and motivating community.
If you’re serious about fitness or just want to try a new routine, Chloe Ting’s TikTok is a must-follow. Her content proves that you don’t need a gym to get fit—you just need determination and a little guidance.
Pamela Reif
Pamela Reif is a fitness sensation you can’t miss on TikTok. Her content is a perfect mix of workout routines, healthy recipes, and motivational tips. Whether you’re a fitness newbie or a seasoned gym-goer, Pamela’s videos make staying active feel achievable and fun.
What makes her stand out? It’s her ability to simplify fitness. Pamela’s workouts are quick, effective, and require minimal equipment. You can follow along from the comfort of your home. She also shares meal ideas that are both nutritious and delicious, proving that healthy eating doesn’t have to be boring.
Her TikTok account is more than just fitness. Pamela’s positive energy and relatable personality make her videos enjoyable to watch. She often interacts with her followers, creating a sense of community. If you’re looking for an influencer who can inspire you to live a healthier lifestyle, Pamela is the one to follow.
Pro Tip: Bookmark Pamela’s 10-minute workout videos for those busy days when you need a quick fitness boost.
Simeon Panda
Simeon Panda is one of the most influential fitness creators on TikTok. His content is all about strength training, motivation, and pushing your limits. If you’re serious about fitness, Simeon’s videos will inspire you to take your workouts to the next level.
What sets Simeon apart? He combines expert knowledge with a down-to-earth approach. His TikTok features everything from weightlifting tips to full-body workout routines. You’ll also find motivational content that encourages you to stay consistent and focused on your goals.
Simeon’s dedication to fitness is contagious. His videos showcase his incredible strength and discipline, motivating you to challenge yourself. He’s not just an influencer; he’s a role model for anyone looking to improve their physical and mental health.
Fun Fact: Simeon’s TikTok often includes behind-the-scenes glimpses of his fitness journey, giving you a deeper look into his life as a fitness enthusiast.
Top TikTok Fashion and Beauty Influencers
Addison Rae
Addison Rae isn’t just a TikTok star; she’s one of the top TikTok fashion influencers shaping trends in 2025. Her ability to effortlessly blend casual and high-fashion styles makes her a must-follow for anyone who loves staying ahead of the curve. You’ve probably seen her viral collaborations that dominate the platform.
- She teamed up with American Eagle for the #AEJeans challenge, inspiring users to showcase their unique denim looks.
- Her partnership with Saint Laurent’s 'As Time Goes By' campaign highlighted her influence in luxury fashion.
Addison’s versatility is what keeps her at the top. Whether she’s rocking streetwear or couture, she knows how to make every outfit look iconic. If you’re looking for fashion influencers to follow, Addison’s TikTok account is a goldmine of inspiration.
Fun Fact: Addison’s involvement in Saint Laurent’s campaign alongside other stars proves her growing impact in the world of high fashion.
Avani Gregg
Avani Gregg has carved out her space as one of the top TikTok fashion influencers by blending creativity with authenticity. Her content is vibrant, energetic, and always visually stunning. You’ll love how she keeps her videos fresh by reimagining viral challenges with her unique style.
- Avani shares exclusive beauty tutorials that are both fun and easy to follow.
- She collaborates with major brands like Lancôme, bringing high-quality beauty products to her audience.
- Her entrepreneurial spirit shines through her book, which adds depth to her profile as a multi-dimensional creator.
Avani’s ability to connect with younger audiences makes her stand out. She’s not just an influencer; she’s a trendsetter who knows how to keep her followers engaged. If you’re into bold makeup looks and high-energy fashion content, Avani’s TikTok is the place to be.
Pro Tip: Watch Avani’s tutorials for quick beauty hacks that’ll elevate your everyday look.
Bretman Rock
Bretman Rock is a force to be reckoned with in the TikTok fashion and beauty space. His vibrant personality and sharp humor make his content unforgettable. You’ll find everything from makeup tutorials to comedic sketches on his account, all delivered with his signature flair.
What makes Bretman unique is his fearless approach to beauty. He challenges traditional standards and promotes self-love, encouraging his followers to embrace their individuality. His Filipino heritage adds a layer of relatability, making his content resonate with a global audience.
Bretman’s TikTok isn’t just about beauty—it’s about empowerment. He uses his platform to inspire confidence and creativity in his followers. If you’re looking for an influencer who’s as entertaining as they are inspiring, Bretman Rock is your guy.
Fun Fact: Bretman’s ability to mix humor with beauty content has made him one of the most beloved influencers on TikTok.
James Charles
James Charles is a name you can’t miss when it comes to TikTok and beauty. He’s one of the top TikTok fashion influencers who has redefined what it means to be a creator in the beauty space. His TikTok account is a treasure trove of makeup tutorials, transformation videos, and behind-the-scenes glimpses into his creative process. If you’re looking for fashion influencers to follow, James is a must-add to your list.
What makes James stand out? It’s his ability to make makeup feel approachable and fun. He breaks down complex looks into simple steps, so you can recreate them at home. Whether you’re a beginner or a pro, his tutorials offer something for everyone. Plus, his vibrant personality keeps you entertained while you learn.
James doesn’t just stop at makeup. He’s a trailblazer in influencer marketing, collaborating with major brands like Morphe and launching his own product lines. His influence extends beyond TikTok, making him a household name in the beauty industry.
Pro Tip: Check out James’s TikTok for quick tips on how to elevate your everyday makeup game. You’ll find everything from bold eye looks to subtle glam ideas.
NikkieTutorials
NikkieTutorials is another powerhouse in the world of TikTok beauty. Her content is all about celebrating individuality and creativity. She’s one of the most beloved influencers on the platform, known for her flawless makeup skills and empowering messages.
On TikTok, Nikkie shares everything from step-by-step tutorials to product reviews. Her videos are not only informative but also incredibly engaging. You’ll love how she combines humor with expert advice, making her content both fun and educational.
What sets Nikkie apart is her authenticity. She’s open about her journey, sharing personal stories that resonate with her audience. This honesty has earned her a loyal following and solidified her place as one of the top TikTok fashion influencers.
Fun Fact: Nikkie’s TikTok often features collaborations with other influencers, giving you a chance to discover even more amazing creators.
If you’re passionate about makeup or just want to learn a few new tricks, Nikkie’s TikTok is the perfect place to start. Her videos will inspire you to experiment with your look and embrace your unique style.
Top TikTok Influencers in Food and Cooking
Tabitha Brown
Tabitha Brown is more than just a cook—she’s a storyteller. Her TikTok videos feel like a warm hug, blending comforting recipes with uplifting messages. You’ll love how she makes vegan cooking approachable and fun. Whether she’s whipping up jackfruit tacos or sharing her famous carrot bacon recipe, Tabitha’s content is all about spreading joy and positivity.
What makes her stand out? It’s her soothing voice and genuine personality. She doesn’t just teach you how to cook; she makes you feel like you’re chatting with a friend. Her catchphrases like “That’s your business” have become iconic, adding a personal touch to her videos.
If you’re looking for plant-based recipes or just need a little inspiration in your day, Tabitha’s TikTok is the perfect place to start. Her content proves that cooking can nourish both your body and soul.
Fun Fact: Tabitha’s influence extends beyond TikTok. She’s also a best-selling author and has her own line of vegan products at major retailers.
The Pasta Queen
The Pasta Queen brings Italian cooking to life on TikTok. Her videos are a feast for the senses, showcasing rich sauces, perfectly cooked pasta, and her signature flair. You’ll find yourself mesmerized by her storytelling as she shares family recipes passed down through generations.
What makes her content so captivating? It’s her passion for food and her larger-than-life personality. She doesn’t just show you how to make pasta; she takes you on a journey. Her phrases like “Just gorgeous” and “Queen of Pasta” have become synonymous with her brand.
Her TikTok is a treasure trove of Italian classics, from creamy carbonara to hearty lasagna. If you’ve ever wanted to master the art of pasta-making, The Pasta Queen is the influencer to follow. Her videos will leave you hungry for more—literally and figuratively.
Pro Tip: Watch her “Pasta Therapy” series for a dose of humor and culinary inspiration.
Joshua Weissman
Joshua Weissman is the ultimate foodie on TikTok. His content is a mix of humor, creativity, and serious cooking skills. You’ll love how he breaks down complex recipes into simple steps, making gourmet cooking feel achievable.
What sets Joshua apart? It’s his ability to entertain while educating. His videos often feature witty commentary and playful banter, keeping you hooked from start to finish. Whether he’s recreating fast food favorites or teaching you how to bake the perfect sourdough, Joshua’s content is as fun as it is informative.
He’s not just about the laughs, though. Joshua’s culinary expertise shines through in every video. His attention to detail and passion for food make him one of the most respected influencers in the cooking community.
Fun Fact: Joshua’s TikTok often includes challenges where he recreates popular dishes with his own unique twist.
If you’re serious about cooking or just want to learn a few new tricks, Joshua’s TikTok is a must-follow. His videos will inspire you to get creative in the kitchen and try something new.
Eitan Bernath
Eitan Bernath is a TikTok sensation who brings food to life in the most entertaining way. If you love cooking but feel intimidated by complex recipes, Eitan’s videos are exactly what you need. His content is all about making cooking fun, approachable, and downright exciting. You’ll find everything from quick snack ideas to full-blown gourmet meals on his TikTok.
What makes Eitan stand out? It’s his energy. He’s not just showing you how to cook; he’s inviting you into his world. His enthusiasm is contagious, and his step-by-step instructions make even the most challenging dishes feel doable. Whether he’s recreating viral food trends or sharing his favorite family recipes, Eitan knows how to keep you hooked.
Eitan’s TikTok isn’t just about food—it’s about storytelling. He often shares personal anecdotes and behind-the-scenes moments, giving his videos a unique, relatable touch. Plus, his creativity knows no bounds. Ever wondered how to make a rainbow bagel or a sushi cake? Eitan’s got you covered.
Pro Tip: Follow Eitan for his “Cooking in Under 5 Minutes” series. It’s perfect for busy days when you still want something delicious.
Eitan’s influence goes beyond TikTok. He’s also a cookbook author and a TV personality, proving that his passion for food is unstoppable. If you’re looking for an influencer who can teach you, entertain you, and inspire you all at once, Eitan Bernath is the one to watch.
Cooking with Shereen
Cooking with Shereen is like having your own personal chef cheering you on in the kitchen. Shereen Pavlides, the mastermind behind this TikTok account, is all about teaching you how to cook like a pro. Her motto? “Make it homemade. It’s better!” And she proves it with every video.
Shereen’s TikTok is packed with recipes that are simple yet impressive. From creamy pastas to decadent desserts, her dishes look like they belong in a five-star restaurant. But don’t worry—she breaks everything down so you can recreate them at home. Her clear instructions and helpful tips make cooking feel less intimidating and more enjoyable.
What sets Shereen apart is her personality. She’s warm, encouraging, and a little sassy in the best way possible. Her catchphrases, like “Done and done!” and “You got this!” will have you smiling as you cook. She’s not just an influencer; she’s your biggest cheerleader in the kitchen.
Fun Fact: Shereen often shares “Chef Tips” in her videos, giving you insider tricks to elevate your cooking game.
If you’ve ever wanted to impress your friends or family with a homemade meal, Cooking with Shereen is the TikTok account to follow. Her videos will leave you feeling confident, inspired, and maybe even a little hungry.
Emerging TikTok Influencers to Watch in 2025
Kimberly Loaiza
Kimberly Loaiza is one of the hottest TikTok influencers to keep an eye on this year. With over 82 million followers, she’s built a massive audience by blending creativity with consistency. Her viral dance challenges and collaborations with other influencers have skyrocketed her visibility. You’ll notice her engagement rate of 2.32% is impressive for someone with such a large following. That means her fans aren’t just watching—they’re actively interacting with her content.
What makes Kimberly stand out is her ability to stay relevant. She knows how to ride the wave of TikTok trends while adding her unique twist. Whether she’s participating in a trending challenge or creating original content, she keeps her audience hooked. If you’re looking for an influencer who knows how to balance fun and strategy, Kimberly is a great example.
Domelipa
Domelipa is another rising star you’ll want to follow. Her TikTok account boasts over 60 million followers, and her creative video concepts keep viewers coming back for more. She’s mastered the art of connecting with her audience by posting frequently and staying authentic. Her followers love her for being real, which has helped her foster a close-knit community.
In 2024, Domelipa signed with Westwood Entertainment and released her debut studio album. This move showcased how TikTok can be a launchpad for other creative ventures. By staying true to herself, she’s grown her following to over 76 million. Her success proves that being genuine can pay off big time. If you’re into influencers who mix creativity with authenticity, Domelipa is a must-follow.
Bella Poarch (for her evolving content)
Bella Poarch continues to evolve as one of the top TikTok influencers in 2025. She’s shifted her focus to creating content that’s accessible to everyone. Her videos now include tips and tricks for all skill levels, making her account a welcoming space for new and seasoned TikTok users alike.
Bella’s storytelling skills are another reason her content stands out. She knows how to weave a narrative that keeps you engaged from start to finish. Plus, she emphasizes community engagement, encouraging her followers to express themselves and share their stories. This approach has made her account feel more like a community than just a TikTok page.
If you’re looking for an influencer who combines creativity, relatability, and a strong sense of community, Bella Poarch should be on your radar. Her evolving content strategy shows how TikTok influencers can adapt and thrive in a constantly changing platform.
Pro Tip: Follow these emerging influencers to see how they’re shaping the future of TikTok and influencer marketing.
Elyse Myers
Elyse Myers has become one of the most relatable creators on TikTok. Her content feels like a heart-to-heart chat with a close friend. She’s known for her storytelling skills, which often leave you laughing, crying, or both. Whether she’s sharing awkward moments, life lessons, or quirky observations, Elyse knows how to keep you hooked.
What makes her stand out? It’s her authenticity. She doesn’t try to be perfect. Instead, she embraces her flaws and encourages you to do the same. Her videos often feature her sitting in her car or at home, talking directly to the camera. This simple setup makes her content feel personal and genuine. You’ll feel like she’s talking just to you.
Elyse also uses humor to tackle serious topics. She talks about mental health, self-doubt, and personal growth in a way that’s both funny and insightful. Her ability to balance humor with vulnerability has earned her a loyal following. If you’re looking for an influencer who keeps it real, Elyse is a must-follow.
Her impact goes beyond TikTok. She’s collaborated with brands that align with her values, showing how influencer marketing can be both effective and authentic. Elyse proves that you don’t need flashy edits or viral dances to succeed on TikTok. All you need is a good story and a willingness to share it.
Pro Tip: Follow Elyse for a daily dose of laughter, inspiration, and a reminder that it’s okay to be yourself.
Emily Mariko
Emily Mariko has redefined what it means to create calming content on TikTok. Her videos are like a breath of fresh air. You’ll find her preparing meals, organizing her home, and sharing snippets of her daily life. Everything she does feels intentional and soothing.
Her most famous video? The salmon rice bowl. This simple recipe went viral and turned Emily into a household name. Watching her prepare food is oddly satisfying. She doesn’t rush. Every step is deliberate, from slicing vegetables to arranging them on a plate. Her content reminds you to slow down and enjoy the little things.
Emily’s TikTok isn’t just about food. It’s about creating a lifestyle that feels balanced and fulfilling. She shares tips on meal prep, home organization, and self-care. Her minimalist approach inspires you to simplify your own life. If you’re into clean aesthetics and peaceful vibes, Emily’s account is a must-follow.
What sets her apart? It’s her ability to make everyday tasks feel special. She doesn’t rely on flashy trends or over-the-top edits. Instead, she focuses on quality and consistency. Her success shows that TikTok isn’t just for loud, fast-paced content. There’s room for quiet, thoughtful creators too.
Fun Fact: Emily’s salmon rice bowl recipe has been recreated by thousands of TikTok users, proving the power of simple, relatable content.
TikTok continues to be a hub for creativity and innovation, with influencers shaping trends and culture in 2025. From viral challenges to authentic storytelling, these top TikTok influencers show how relatable personalities and innovative content can connect with millions. They’re not just entertainers—they’re trendsetters who redefine how brands engage with audiences.
By following these creators, you’ll stay inspired, entertained, and informed about the latest in fashion, fitness, food, and more. TikTok’s massive user base and creative tools make it the perfect platform for influencers to amplify trends and build communities. Whether it’s through viral content or niche collaborations, these influencers bring authenticity and excitement to every post.
Who’s your favorite TikTok influencer? Share your thoughts in the comments and let us know who else deserves a spot on this list!
FAQ
What makes TikTok influencers so popular?
TikTok influencers create relatable, entertaining, and trendsetting content. They connect with their audience through authentic storytelling and creativity. Their ability to adapt to trends and engage followers keeps them relevant and widely loved.
How do I find TikTok influencers that match my interests?
Explore TikTok’s search bar or hashtags related to your hobbies. You can also follow curated lists, like this one, to discover the hottest TikTok influencers in specific niches like fitness, fashion, or food.
Can TikTok influencers help me learn new skills?
Absolutely! Many influencers share tutorials, tips, and how-to videos. Whether it’s cooking, makeup, or fitness, you’ll find creators who make learning fun and easy.
Why should I follow emerging TikTok influencers?
Emerging influencers bring fresh ideas and unique perspectives. They often experiment with new trends and content styles, making their accounts exciting to follow. Plus, you’ll get to watch their journey as they grow.
How do TikTok influencers earn money?
They earn through brand collaborations, sponsored posts, merchandise, and sometimes direct platform payouts. Their income depends on their follower count, engagement rate, and niche.
See Also
Inspiring Success Stories of 10 TikTok Influencers
Effective TikTok Influencer Marketing Tactics for 2024
Essential Influencer Marketing Platforms for 2024 Success
