How Much Do TikTok Influencers Earn in 2024

julie

·January 5, 2025

·12 min read

TikTok influencers are making waves in 2024, with their earnings reflecting the platform's growing popularity. The average annual income for influencers in the U.S. is $131,874, but pay varies widely. Some earn less than $15,000 annually, while others rake in over $200,000.

Your income depends on factors like follower count, engagement rate, and niche. High-engagement creators in lucrative niches often command higher rates. Whether you're curious about how much do TikTok influencers make or how much do TikTokers make per post, the numbers can range from $200 to $20,000.

Did you know? Nearly half of TikTok influencers earn less than $15,000 annually, but those with strong engagement and quality content can break into six figures.

| Earnings Range | Percentage of Influencers | |------------------------------|--------------------------| | Less than $15,000 | 48% | | $15,000 - $25,000 | 9% | | $25,000 - $35,000 | 7% | | $35,000 - $50,000 | 5% | | $50,000 - $75,000 | 11% | | $75,000 - $100,000 | 5% | | $100,000 - $150,000 | 6% | | $200,000 or more | 7% | | Average Salary | $131,874 | | Median Salary | $15,000 - $25,000 |

TikTok earnings aren't just about follower count. Engagement, niche, and content quality play a huge role in determining influencer earnings.

How Much Do TikTok Influencers Make by Follower Count

Micro-Influencers (10,000–50,000 followers)

If you’re a micro-influencer with 10,000 to 50,000 followers, your earnings might surprise you. On TikTok, micro-influencers typically earn between $30 and $400 per post. However, engagement rates can significantly boost your pay. With high engagement, you could make anywhere from $200 to $800 per video.

Why do brands love micro-influencers? It’s all about trust. Your smaller, loyal audience often engages more with your content. In fact, engagement rates for micro-influencers can grow by an impressive 477.37%. This makes you a valuable partner for brands looking to connect with niche audiences.

Mid-Tier Influencers (50,000–500,000 followers)

As a mid-tier influencer, your income potential grows. TikTok creators in this range can earn between $125 and $1,250 per post. For sponsored posts, the numbers climb even higher, reaching $500 to $2,000.

Take Veronika, for example. With nearly 500,000 followers, she earns between $500 and $2,000 per sponsored post. This tier offers a sweet spot for brands. You have a sizable audience but still maintain a personal connection with your followers. That balance makes you an attractive choice for partnerships.

| Influencer Type | Followers | Earnings per Post | |----------------------|-------------------|---------------------| | Mid-tier Influencers | 50,000 - 500,000 | $125 - $1,250 | | Example: Veronika | Almost 500,000 | $500 - $2,000 |

Macro-Influencers and Celebrities (500,000+ followers)

Once you hit the macro-influencer level, your earnings skyrocket. TikTok influencers with over 500,000 followers can earn between $150 and $3,500 per brand post. Some even make millions annually. For instance, Charli D’Amelio earned $17.5 million, while Addison Rae brought in $8.5 million in 2024.

Brands flock to macro-influencers for their massive reach. Your endorsements can make a brand seem more authentic and trustworthy. Plus, your established image boosts sales and builds long-term consumer trust. With an average annual pay of $131,874, this tier is where TikTok fame truly pays off.

Revenue Streams for TikTok Influencers

TikTok influencers have multiple ways to earn money, and understanding these revenue streams can help you maximize your income. Let’s dive into the most popular options.

TikTok Creator Fund

The TikTok Creator Fund is one of the platform’s direct ways to reward creators. In 2024, TikTok revamped this program, offering payouts between $4.00 and $8.00 per 1,000 views. This is a big jump from the earlier rates of $0.20 to $0.40 per 1,000 views.

Here’s how it works: TikTok pays you based on your video views, engagement rates, and location. While this fund can boost your earnings, it’s not always consistent. Many influencers find that brand sponsorships or other revenue streams bring in more predictable income.

Pro Tip: Use the TikTok Creator Marketplace to connect with brands and explore additional opportunities beyond the Creator Fund.

Brand Sponsorships

Brand sponsorships are where the real money is for many TikTok influencers. Companies like Apple, Amazon, and Pepsi are investing heavily in TikTok marketing to reach younger audiences. In fact, 92% of brands plan to increase their influencer marketing budgets in 2024.

Here’s what you could earn:
| Follower Count | Earnings per Post | |----------------------|------------------------| | 1,000 - 10,000 | $20 - $150 | | 500,000 - 1M | $150 - $3,500 | | 1M+ | $1,200 and beyond |

If you’re in the macro or mega-influencer category, you can earn thousands per sponsored post. Even smaller influencers can benefit from paid sponsorships by working with niche brands that align with their audience.

Merchandise and Affiliate Marketing

Selling merchandise and using affiliate marketing are great ways to diversify your revenue. TikTok’s algorithm helps surface your content to the right audience, making it easier to promote products.

To succeed with affiliate marketing:

Place affiliate links strategically in your video descriptions or comments.
Use link-in-bio tools to share multiple links.
Offer unique promo codes to track sales and engage your audience.

With over 1.58 billion monthly active users, TikTok gives you access to a massive audience. Whether you’re selling your own merch or promoting affiliate products, this platform can help you grow your income.

Other Income Sources

TikTok influencers have more ways to earn than you might think. Beyond the usual sponsorships and the TikTok creator fund, there are several lesser-known income streams that can boost your earnings. Let’s explore some creative options you can tap into.

Selling Digital Products: If you’re skilled in design, writing, or photography, consider selling e-books, templates, or presets. TikTok’s algorithm can help you reach the right audience for your products.
Crowdfunding: Platforms like Patreon allow your fans to support you directly. You can offer exclusive perks, like behind-the-scenes content or early access to videos, in exchange for their contributions.
Fan Subscriptions: Similar to crowdfunding, fan subscriptions let followers pay for premium content. This could include tutorials, Q&A sessions, or even shoutouts.
Hosting Virtual Events: Organize workshops, webinars, or live performances. You can sell tickets to these events and engage with your audience in real-time.
Licensing Content: If your videos go viral, brands might want to license them for their own use. This can provide a steady stream of revenue without much extra effort.
Consulting and Coaching: Share your expertise with aspiring influencers. Offer one-on-one coaching sessions or create courses to teach others how to grow on TikTok.
Paid Challenges: Create fun challenges and charge participants a small fee to join. This works especially well if you have a highly engaged audience.
Selling Merchandise: Use print-on-demand services to sell branded merchandise like T-shirts, mugs, or phone cases. TikTok’s massive user base makes it easier to find buyers.

To make the most of these opportunities, focus on what aligns with your brand and audience. For example, if you’re known for fitness content, you could sell workout plans or host virtual fitness classes. Diversifying your income streams not only increases your earnings but also makes your career more sustainable. So, how much do TikTok influencers make? With these strategies, the sky’s the limit.

Pro Tip: Use tools like link-in-bio platforms to share all your offerings in one place. This makes it easier for your followers to explore and support your work.

Top-Earning TikTok Influencers in 2024

Highest-Paid TikTok Influencers

Ever wondered who the highest-paid TikTokers are in 2024? These creators have turned their TikTok fame into full-time income streams, earning millions annually. Here’s a quick look at the top earning TikTokers:

Khaby Lame: $259K per video
Charli D’Amelio: $247K per video
Dixie D’Amelio: $10M estimated earnings
Addison Rae: $8.5M estimated earnings
Bella Poarch: $5M estimated earnings
Josh Richards: $5M estimated earnings

These influencers dominate niches like health, fashion, fitness, lifestyle, beauty, and food. Their ability to connect with audiences in these areas makes them some of the highest paid TikTok creators.

Fun Fact: Khaby Lame’s silent comedy videos have made him one of the highest-paid TikTok stars, proving that humor transcends language barriers.

Strategies of Top Earners

So, how do these top earning TikTokers make it big? They don’t just rely on one revenue stream. Instead, they diversify their income sources and focus on building strong connections with their audience. Here are some strategies they use:

Collaborating with brands for sponsored content and promotions.
Joining the TikTok Creator Fund to earn based on video views and engagement.
Promoting products through affiliate marketing to earn commissions.
Using live streaming to receive virtual gifts from fans.
Selling merchandise that aligns with their personal brand.

Engagement is another key to their success. Top TikTok influencers interact with their followers by responding to comments and creating relatable content. They also encourage user-generated content, which boosts authenticity and drives shares.

Pro Tip: Authenticity matters. TikTok users love genuine, unscripted videos over polished, overly edited ones.

By understanding their audience and staying true to their brand, these influencers turn TikTok into a platform for sustainable, full-time income.

Tips to Maximize Influencer Earnings on TikTok

Building Engagement and Audience Loyalty

If you want to make money on TikTok, building a loyal audience is essential. Your followers are more likely to support your content and engage with your monetization strategies if they feel connected to you. Start by responding to comments on your videos. This simple act shows your audience that you value their input. TikTok’s “reply with a video” feature is another great way to interact while creating fresh content.

Polls and Q&A sessions are also effective. They invite your followers to participate, making them feel involved in your journey. Hosting live sessions takes this a step further. Real-time interactions create authentic moments that resonate with your audience. Brands like Scrub Daddy have used live sessions to entertain and engage their fans, keeping them coming back for more.

You can also showcase your values. Highlighting ethical practices or supporting social causes can attract followers who share similar beliefs. This approach not only builds loyalty but also sets you apart from other influencers.

Diversifying Revenue Streams

Relying on one income source limits your potential. To maximize earnings, explore multiple revenue streams. Sponsored posts are a popular choice, but don’t stop there. Sell merchandise, promote affiliate products, or even offer digital products like e-books or templates.

Live streaming is another way to make money. TikTok’s virtual gifts allow your fans to support you directly. You can also host paid workshops or events. These options not only increase your revenue but also strengthen your connection with your audience.

Networking and Collaborations

Collaborating with other TikTok influencers can expand your reach. When you work with creators who align with your brand, you gain access to their audience. This cross-pollination boosts your visibility and engagement, which can lead to more sponsored opportunities.

Successful campaigns like Gymshark’s partnership with Addison Rae show the power of collaboration. Their hashtag #GymsharkxAddisonRae generated over 200 million views and increased sales by 20%. Similarly, Chipotle’s #LidFlipChallenge and #GuacDance campaigns brought in record-breaking engagement and sales.

Partnering with the right influencers can help you make money while maintaining authenticity. Choose collaborators who share your values and appeal to your audience.

TikTok continues to be a goldmine for influencers in 2024. Your earnings depend on factors like follower count, engagement, and how well you diversify your income streams. Micro-influencers can earn hundreds per post, while top-tier creators bring in tens of thousands.

To maximize your potential, focus on consistency. Post regularly, monitor analytics, and understand what your audience loves. Collaborate with brands that align with your niche to create authentic sponsored content. Engage with your followers by responding to comments and building a loyal community.

The platform’s monetization features, like the Creator Fund, have improved, offering more opportunities for creators to earn. With overall influencer revenue expected to grow by 16.5% this year, TikTok remains a lucrative space for those willing to invest in their content and audience.

Key Takeaways for Aspiring Influencers:

Post consistently and track your analytics.

Partner with brands that match your niche.

Build a loyal community by engaging with your followers.

| Influencer Type | Earnings Range | |-----------------------|-------------------------------| | Average Influencer | $58,000 annually | | Macro-influencers | $150 to $3,500 per post | | Highest-paid Stars | $17.5 million (Charli D'Amelio) |

TikTok offers endless possibilities for creators. Whether you’re just starting or already established, the platform rewards creativity and dedication.

FAQ

How much can you earn from a single TikTok post?

Your earnings depend on your follower count and engagement. Micro-influencers might make $30 to $400 per post, while macro-influencers can earn thousands. Sponsored posts often pay more, especially if your audience aligns with the brand’s target market.

Do you need millions of followers to make money on TikTok?

No, you don’t! Even with 10,000 followers, you can earn through sponsored posts, affiliate marketing, or selling merchandise. Brands value engagement over sheer numbers, so focus on building a loyal audience.

What’s the TikTok Creator Fund, and is it worth it?

The Creator Fund pays you for views, offering $4 to $8 per 1,000 views in 2024. It’s a good starting point, but it’s not the most reliable income source. Many influencers find sponsored content or merchandise sales more lucrative.

Can you make money without brand sponsorships?

Absolutely! You can sell your own products, use affiliate marketing, or even host paid events. While sponsored posts are popular, diversifying your income streams ensures more stability and growth.

How do you attract brands for sponsorships?

Focus on creating high-quality, engaging content that resonates with your audience. Use TikTok’s Creator Marketplace to connect with brands. Highlight your engagement rates and niche expertise to show why you’re a valuable partner.