Top 25 Instagram Influencers to Follow in 2025
Instagram isn’t just a social media app anymore—it’s a global hub for creativity, connection, and inspiration. With over 2 billion monthly active users in 2025, it’s where you’ll find everything from hilarious memes to life-changing advice. Features like Stories and hashtags have made it easier than ever to discover content that resonates with you. Whether you’re into fitness, fashion, or travel, Instagram’s vibrant community of creators has something for everyone.
Ever wondered why some of the most popular people on Instagram have such a massive impact? It’s because they’re not just posting pictures—they’re shaping trends, sparking conversations, and inspiring millions. From lifestyle influencers sharing their daily routines to top Instagram influencers redefining industries, these creators are the heartbeat of the platform.
If you’re looking for fresh ideas or just want to follow the most popular influencers, Instagram is the place to be. Dive in, explore, and let these famous Instagram influencers inspire your next move.
Most Followed Instagram Influencers
Instagram is home to some of the biggest names in the world, and these influencers have taken the platform by storm. They’re not just posting pictures—they’re creating movements, inspiring millions, and setting trends. Let’s dive into the most followed Instagram influencers you should keep an eye on in 2025.
Cristiano Ronaldo
Follower Count: 645 million
Cristiano Ronaldo isn’t just a soccer legend; he’s a global icon. His Instagram is a mix of jaw-dropping soccer highlights, intense fitness routines, and glimpses into his luxurious lifestyle. Whether you’re a sports fan or just looking for motivation to hit the gym, Ronaldo’s account is pure inspiration. Plus, his posts often feature his family, adding a personal touch that makes you feel connected.
Lionel Messi
Follower Count: 500+ million
Lionel Messi’s Instagram is all about authenticity. You’ll find heartwarming moments with his family, behind-the-scenes glimpses of his soccer career, and celebrations of his achievements. Messi’s account feels like a window into his life, making it easy to see why he’s one of the most followed Instagram celebrities. If you love soccer or value family, his profile is a must-follow.
Selena Gomez
Follower Count: 450+ million
Selena Gomez is more than a pop star—she’s a role model. Her Instagram is a blend of music updates, beauty tips, and powerful messages about mental health. Selena’s openness about her struggles has made her a beacon of hope for many. She’s also a beauty mogul, often sharing insights about her Rare Beauty line. Following her feels like having a friend who’s always there to uplift you.
Did you know? Selena Gomez is one of the top Instagram influencers who consistently uses her platform to advocate for mental health awareness. Her authenticity resonates with millions.
These famous Instagram influencers are shaping the way we connect, inspire, and entertain on social media. Whether you’re into sports, music, or lifestyle content, these accounts are worth a follow.
Kylie Jenner
Follower Count: 400+ million
Content Focus: Beauty, fashion, and entrepreneurship
Kylie Jenner is a powerhouse on Instagram. Her account is a mix of stunning beauty looks, high-fashion moments, and glimpses into her entrepreneurial journey. As the founder of Kylie Cosmetics, she often shares behind-the-scenes content that gives you a peek into her world of beauty and business.
If you’re into makeup, her tutorials and product launches will keep you hooked. She’s always ahead of the curve, setting trends that dominate the beauty industry. From bold lip kits to flawless skin routines, Kylie’s posts are a goldmine for beauty enthusiasts.
Her fashion game is just as strong. Whether she’s rocking a red carpet look or a casual streetwear outfit, Kylie knows how to make a statement. You’ll find plenty of outfit inspiration on her feed, no matter your style.
But it’s not all about beauty and fashion. Kylie also shares moments from her personal life, including adorable photos of her kids. These posts add a relatable touch to her otherwise glamorous profile.
Fun Fact: Kylie Jenner became the youngest self-made billionaire, thanks to her beauty empire. Her Instagram is a testament to her hard work and creativity.
Dwayne 'The Rock' Johnson
Follower Count: 380+ million
Content Focus: Fitness, movies, and motivational content
Dwayne "The Rock" Johnson brings energy and positivity to Instagram. His account is a mix of intense workout videos, behind-the-scenes movie clips, and motivational messages that fire you up.
If you’re into fitness, his posts are a treasure trove of tips and inspiration. From weightlifting routines to cheat meal ideas, The Rock keeps it real. He shows you that hard work and consistency can lead to incredible results.
His Hollywood career also takes center stage. You’ll get sneak peeks of his upcoming projects, along with candid moments from movie sets. It’s a great way to see the man behind the action-packed roles.
What sets The Rock apart is his motivational content. He often shares personal stories and words of encouragement that resonate with his followers. Whether you’re chasing a fitness goal or navigating life’s challenges, his posts remind you to stay focused and keep pushing forward.
Pro Tip: Follow The Rock for a daily dose of motivation and a glimpse into the life of one of the most followed instagram influencers.
Famous Instagram Influencers in Fashion
Fashion on Instagram is more than just pretty pictures. It’s a dynamic space where creativity meets influence, and these top fashion influencers are leading the charge. Whether you’re into high-end couture or casual streetwear, these Instagram fashion influencers will inspire your wardrobe.
Chiara Ferragni
Follower Count: 30+ million
Content Focus: High fashion and lifestyle
Chiara Ferragni is a trailblazer in the world of fashion and lifestyle influencers. Her Instagram is a mix of glamorous outfits, family moments, and behind-the-scenes glimpses of her thriving brand. As the founder of the Chiara Ferragni Collection, she’s built a fashion empire generating $25 million annually and sold in over 400 stores worldwide.
Ferragni’s impact goes beyond her stunning posts. She’s a pioneer who redefined what it means to be a fashion influencer.
“Most of all, it gives me great pleasure to know I created a new kind of job for myself, one that did not exist before, and that I trusted my instinct in becoming a sort of pioneer,” Ferragni shared.
Her influence also promotes inclusivity.
“Social media... has also helped dismantle the classic codes of beauty, making way for body inclusivity,” she said.
From luxury collaborations with Dior to her iconic wedding that generated $36 million in Media Impact Value, Ferragni proves that fashion influencers can shape trends and consumer behavior on a massive scale.
Emma Chamberlain
Follower Count: 15+ million
Content Focus: Casual fashion and relatable content
Emma Chamberlain is the queen of casual fashion. Her eclectic style, featuring chunky jewelry and bold color combinations, resonates with millions of young adults. She’s not afraid to mix feminine and masculine elements, creating a unique aesthetic that feels fresh and approachable.
Her influence is undeniable.
- Flared yoga pants became a must-have after she posted about them, causing stores like LuluLemon to sell out.
- Sweater vests made a major comeback thanks to her Instagram posts.
- Her collaboration with Levi’s cemented her role as a trendsetter in casual fashion.
If you’re looking for everyday outfit inspiration, Emma’s feed is a goldmine. She makes fashion feel fun and accessible, proving that you don’t need a runway to make a statement.
Kim Kardashian
Follower Count: 350+ million
Content Focus: Luxury fashion and beauty
Kim Kardashian is one of the most famous Instagram influencers in the fashion world. Her account is a blend of high-end glamour and relatable moments, making her a favorite among fans and brands alike. As the founder of Skims, she’s revolutionized the shapewear industry with inclusive sizing and diverse skin tone options.
Her campaigns feature models of all ages, ethnicities, and body types, showcasing her commitment to inclusivity. Notable collaborations, like the Skims x Fendi collection, merge luxury with functionality, while her adaptive clothing line caters to individuals with disabilities.
Kim’s influence extends far beyond her posts. She’s a trendsetter whose association with products can shift consumer behavior. Whether she’s rocking a red carpet look or launching a new collection, her impact on the fashion industry is unmatched.
Pro Tip: Follow Kim for a mix of luxury fashion inspiration and groundbreaking inclusivity in the industry.
These fashion and lifestyle influencers are redefining what it means to be stylish in 2025. Whether you’re into high fashion or casual trends, their feeds are packed with inspiration to elevate your wardrobe.
Bella Hadid
Follower Count: 60+ million
Content Focus: Runway fashion and editorial shoots
Bella Hadid is a name you can’t ignore when it comes to fashion influencers. With over 60 million followers, her Instagram is a treasure trove of high-fashion moments, behind-the-scenes glimpses, and jaw-dropping editorial shoots. Whether she’s strutting down the runway or posing for a luxury campaign, Bella knows how to captivate her audience.
Her Instagram isn’t just about pretty pictures. It’s a platform that has reshaped the way we view runway fashion. Bella’s presence on the runway sparks cultural conversations, much like the supermodels of the late 80s and 90s. Attendees eagerly capture her every move, proving that social media has elevated the visibility and influence of models today.
Want to know how impactful she is? Take a look at these numbers:
| Metric | Value |
|---|---|
| Total runway appearances | 19 |
| Appearances in Paris | 11 |
| Earned media value generated | $15.3 million |
| Media value increase for Jil Sander | 1170% |
| Average media value contribution | 29% |
Bella’s ability to generate buzz is unmatched. Her work with brands like Dior and Versace has not only elevated her career but also boosted the media value of these fashion houses. For example, her appearances for Jil Sander led to a staggering 1170% increase in media value.
What makes Bella stand out among top fashion influencers is her versatility. She can effortlessly switch from edgy streetwear to glamorous couture, making her relatable yet aspirational. Her Instagram feed is a masterclass in blending high fashion with personal style.
If you’re looking for inspiration or just want to stay updated on the latest runway trends, Bella Hadid’s Instagram is a must-follow. She’s not just a model; she’s a force shaping the future of fashion.
Famous Instagram Influencers in Fitness
Fitness influencers on Instagram are changing the way people approach health and wellness. They inspire millions with their workout routines, motivational posts, and practical tips. If you’re looking for guidance on your fitness journey, these influencers are worth following.
Kayla Itsines
Follower Count: 15+ million
Content Focus: Fitness programs and healthy living
Kayla Itsines is a name you’ve probably heard if you’re into fitness. Her Instagram is packed with workout ideas, meal plans, and success stories from her followers. She’s best known for her popular fitness programs, including:
Kayla’s content is all about making fitness accessible. Whether you’re a beginner or a seasoned gym-goer, her posts offer something for everyone. She also collaborates with brands to create relatable content, like giveaways and ambassadorships, that resonate with her audience. With over 15 million followers, she’s built a community that’s as supportive as it is inspiring.
Joe Wicks (The Body Coach)
Follower Count: 10+ million
Content Focus: Home workouts and nutrition
Joe Wicks, also known as The Body Coach, is your go-to guy for home workouts and simple, healthy recipes. His Instagram features quick workout videos, meal prep ideas, and tips for staying active. Joe’s approach is practical and fun, making fitness feel less like a chore and more like a lifestyle.
What sets Joe apart is his focus on family-friendly fitness. He often shares content that encourages parents and kids to exercise together. His interactive posts, like polls and Q&A sessions, keep his audience engaged and motivated. If you’re looking for a fitness influencer who makes health approachable, Joe’s account is a must-follow.
Simeon Panda
Follower Count: 8+ million
Content Focus: Bodybuilding and fitness motivation
Simeon Panda is a powerhouse in the fitness world. His Instagram is a mix of intense workout routines, motivational posts, and glimpses into his entrepreneurial ventures. He’s not just about lifting weights—he’s about lifting spirits too.
Here’s what you’ll find on Simeon’s account:
- A sportswear line that combines style and functionality.
- Popular workout programs designed to help you build strength and confidence.
Simeon’s storytelling skills make his content stand out. He shares personal fitness challenges and triumphs, creating a connection with his audience. His collaborations with brands feel genuine, as he integrates products into his routines and shares honest reviews. With 8.2 million followers, Simeon proves that fitness is about more than just physical strength—it’s about building a community.
Tip: Want to stay motivated? Follow Simeon for daily inspiration and practical fitness advice.
Whitney Simmons
Follower Count: 3+ million
Content Focus: Gym routines and self-care
Whitney Simmons is your go-to fitness guru if you’re looking for a mix of effective gym routines and self-care inspiration. With over 3 million followers, her Instagram feels like a safe space where fitness meets positivity. Whitney’s motto, “It’s a beautiful day to be alive,” sets the tone for her uplifting content.
Her gym routines are practical and easy to follow. Whether you’re a beginner or a seasoned gym enthusiast, you’ll find something that works for you. She shares everything from quick 20-minute workouts to detailed strength-training plans. Her videos often include step-by-step instructions, so you can confidently try them out.
Pro Tip: Save her workout reels for your next gym session. They’re perfect for when you need a little extra motivation!
But Whitney’s account isn’t just about breaking a sweat. She’s a big advocate for self-care and mental health. You’ll find posts about taking rest days, practicing gratitude, and embracing your body as it is. Her honesty about her own struggles makes her content relatable and inspiring.
Here’s what you’ll love about her feed:
- Workout Variety: From glute-focused exercises to full-body circuits, she covers it all.
- Self-Care Tips: Simple ideas like journaling or stretching to help you recharge.
- Product Recommendations: She often shares her favorite fitness gear and wellness products.
Whitney’s positive energy is contagious. Following her feels like having a personal cheerleader who’s always rooting for you. If you’re ready to level up your fitness and self-care game, her Instagram is a must-follow.
Note: Whitney also has a YouTube channel where she dives deeper into fitness and lifestyle topics. Check it out for even more inspiration!
Famous Instagram Influencers in Travel
Travel influencers on Instagram take you on a journey to some of the most breathtaking places on Earth. They inspire wanderlust with stunning visuals, helpful tips, and personal stories. If you’re dreaming of your next adventure, these influencers will give you all the inspiration you need.
Jack Morris (@doyoutravel)
Follower Count: 2+ million
Content Focus: Exotic destinations and travel tips
Jack Morris, better known as @doyoutravel, is one of the most popular travel influencers on Instagram. His feed is filled with jaw-dropping photos of exotic destinations, often captured through breathtaking drone photography. Based in Bali, Jack frequently showcases the island’s beauty while also exploring other iconic locations worldwide.
What makes Jack stand out is his ability to create content that feels personal yet aspirational. He partnered with Hilton Hotels for their "Seven Urban Wonders of the World" campaign, where he highlighted unique hotels in vibrant cities. This collaboration allowed him to craft engaging stories that connected with his audience.
If you’re looking for travel tips or just want to escape into a world of stunning landscapes, Jack’s account is a must-follow.
Lauren Bullen (@gypsea_lust)
Follower Count: 2+ million
Content Focus: Luxury travel and photography
Lauren Bullen, also known as @gypsea_lust, is a master at blending luxury travel with artistic photography. Her Instagram is a visual treat, featuring dreamy destinations and perfectly curated shots. Whether she’s lounging in a five-star resort or exploring hidden gems, Lauren’s content always feels magical.
Lauren’s success comes from her ability to tell stories through her photos. She’s one of the top photography influencers in the travel niche, creating content that’s both visually stunning and relatable. Her collaborations with luxury brands and tourism boards showcase her adaptability and creativity.
Follow Lauren if you want to add a touch of elegance to your travel inspiration.
Murad Osmann
Follower Count: 4+ million
Content Focus: Iconic 'Follow Me To' travel series
Murad Osmann is the creative genius behind the iconic "Follow Me To" series. His Instagram features stunning photos of his wife leading him by the hand to some of the world’s most beautiful locations. This unique concept has made him one of the most recognizable travel influencers.
Murad’s content goes beyond just pretty pictures. His storytelling and artistic approach have redefined how travel photography is perceived. From ancient landmarks to modern wonders, his posts capture the essence of each destination in a way that feels both personal and universal.
If you’re a fan of creative travel content, Murad’s account is a must-see.
Pro Tip: Want to know what makes travel influencers successful? It’s a mix of creativity, authenticity, and the ability to connect with their audience.
| Key Factor | Description |
|---|---|
| Brand visibility | Enhances brand visibility by featuring products in engaging content. |
| Authentic endorsements | Creates genuine connections and trust through relatable endorsements. |
| Targeted reach | Reaches a specific audience interested in travel, aligning products with their interests. |
| Storytelling impact | Crafts compelling narratives around brands, showcasing unique features in relatable ways. |
| Social proof | Influencer endorsements serve as powerful social proof, influencing follower opinions. |
| Engagement and interactivity | Fosters engagement through comments and shares, creating a dynamic community. |
| Creative content | Provides high-quality, visually appealing content that can be repurposed across marketing channels. |
| Adaptability to trends | Stays current with trends, helping brands remain relevant to modern consumer preferences. |
These travel influencers don’t just share photos—they create experiences that inspire you to explore the world. Whether you’re planning your next trip or just daydreaming, their accounts are the perfect place to start.
Chris Burkard
Follower Count: 3+ million
Content Focus: Adventure travel and nature photography
Chris Burkard’s Instagram is a gateway to the wild. His breathtaking photos of rugged landscapes and untamed nature will make you want to pack your bags and hit the road. Whether it’s icy fjords, towering mountains, or remote beaches, his feed captures the beauty of the world’s most untouched places.
But Chris doesn’t just share pretty pictures. He uses his platform to inspire environmental awareness. His storytelling encourages you to appreciate and protect the natural world. As he puts it, “When you visit these wild places, you cannot help but be inspired to protect these places. I hope those with influences are equally inspired to use their voice to educate and empower others to conserve these amazing locations for many generations to come.”
Chris also collaborates with brands like Patagonia to promote sustainable travel. Together, they highlight the importance of exploration while respecting the environment.
| Evidence | Description |
|---|---|
| Collaboration with Patagonia | Burkard's partnership with Patagonia showcases a shared passion for exploration and environmental consciousness, integrating their products into his storytelling. |
What sets Chris apart from other photography influencers is his ability to connect adventure with purpose. His work doesn’t just make you dream of far-off places—it makes you think about how to preserve them.
If you’re looking for travel inspiration with a deeper message, Chris Burkard’s Instagram is a must-follow. His feed proves that adventure and responsibility can go hand in hand.
Emerging Influencers to Watch
Instagram is always buzzing with fresh talent, and 2025 is no different. These up-and-coming influencers are redefining what it means to connect with audiences. Whether it’s through humor, dance, or even digital innovation, they’re proving that creativity knows no bounds. Let’s dive into three of the most popular people on Instagram who are making waves this year.
Khabane Lame
Follower Count: 200+ million
Content Focus: Comedy and relatable content
Khabane Lame, or Khaby, has taken Instagram by storm with his hilarious and wordless skits. You’ve probably seen his signature deadpan expression as he pokes fun at overly complicated life hacks. His humor is universal, breaking language barriers and resonating with millions worldwide.
What makes Khaby stand out is his ability to keep things simple. His content feels authentic, and that’s exactly what audiences crave in 2025. As brands shift toward authenticity and transparency, Khaby’s relatable style makes him a favorite for partnerships. If you’re looking for a good laugh or just want to see how simplicity can go viral, his account is a must-follow.
Addison Rae
Follower Count: 90+ million
Content Focus: Dance, lifestyle, and beauty
Addison Rae is one of the most popular influencers in the lifestyle and beauty space. Her Instagram is a mix of dance videos, fashion shots, and event highlights, all curated to perfection. She knows how to keep her audience engaged, posting around 13 times a month and racking up an average of 242K interactions per post.
Addison’s influence extends beyond Instagram. She’s collaborated with major brands like Reebok, L’Oréal, and American Eagle, solidifying her status as a top Instagram influencer.
| Brand | Description |
|---|---|
| Reebok | High-profile partnership enhancing her fashion influence. |
| L’Oréal | Collaboration solidifying her status in beauty. |
| American Eagle | Connection with mainstream brands targeting Gen Z. |
Her polished style resonates with Gen Z, making her a go-to for fashion and lifestyle inspiration. Whether you’re into beauty influencers or just love a good dance trend, Addison’s feed has something for everyone.
Lil Miquela (Virtual Influencer)
Follower Count: 3+ million
Content Focus: Fashion and digital art
Lil Miquela isn’t your typical influencer—she’s a virtual one. As a robot, she’s bridging the gap between fashion and digital art in ways no human can. Her Instagram features high-fashion collaborations and bold digital art pieces that push creative boundaries.
“I think that people’s minds are more open now than they ever have been, and that’s created space in the spotlight for a ton of new voices – including mine.”
Miquela also uses her platform for social good. She’s vocal about causes like Black Lives Matter, transgender rights, and pro-choice movements. Her ability to combine activism with art makes her one of the most unique up-and-coming influencers to watch.
“At its core, the digital space is about connection. Younger generations seem way more open to the idea of virtual artists and influencers because they’ve been forming these deep connections with people over the Internet their entire lives.”
If you’re fascinated by the intersection of technology and creativity, Miquela’s account is a must-see. She’s not just an influencer; she’s a glimpse into the future of social media.
These emerging influencers are proof that Instagram is constantly evolving. Whether it’s through comedy, dance, or digital innovation, they’re shaping the platform in exciting new ways.
Bretman Rock
Follower Count: 15+ million
Content Focus: Beauty, comedy, and LGBTQ+ advocacy
Bretman Rock is one of the most vibrant personalities on Instagram. His feed is a mix of bold beauty looks, hilarious skits, and heartfelt advocacy for the LGBTQ+ community. If you’re looking for someone who can make you laugh while inspiring you to embrace your authentic self, Bretman’s account is a must-follow.
What makes Bretman stand out? It’s his unapologetic confidence. He’s not afraid to experiment with makeup, blending artistry and humor in a way that feels fresh and exciting. As one of the top beauty influencers, he’s constantly pushing boundaries. You’ll find everything from dramatic eyeshadow tutorials to skincare tips that actually work.
But Bretman isn’t just about beauty. His comedic timing is impeccable. Whether he’s roasting himself or sharing relatable moments from his daily life, his posts will leave you in stitches. He’s proof that you don’t have to take life too seriously to make an impact.
Fun Fact: Bretman won the People’s Choice Award for “Beauty Influencer of the Year.” His talent and charisma have earned him a loyal fanbase.
Bretman also uses his platform to advocate for LGBTQ+ rights. He shares personal stories and uplifting messages that encourage his followers to live authentically. His openness about his journey has made him a role model for many.
Here’s why you should follow Bretman:
- Beauty Inspiration: Learn how to slay your makeup game with his creative tutorials.
- Comedy Gold: Laugh out loud at his witty and relatable content.
- Empowerment: Feel inspired by his advocacy and fearless self-expression.
Bretman Rock is one of the most exciting up-and-coming influencers redefining what it means to be a creator in 2025. His mix of beauty, comedy, and advocacy makes his account a must-see.
Instagram influencers in 2025 are shaping the way you connect with trends, ideas, and inspiration. From fitness routines to fashion tips, these creators bring their unique perspectives to every post. The top instagram influencers excel by engaging their audiences, staying authentic, and focusing on specific niches like beauty, travel, and comedy. This approach helps them build trust and create content that resonates with millions.
By following these famous instagram influencers, you’ll stay ahead of trends and discover fresh ideas to enhance your lifestyle. Whether you’re looking for motivation, style inspiration, or just a good laugh, their feeds have something for everyone.
FAQ
1. How do Instagram influencers make money?
Influencers earn through brand partnerships, sponsored posts, affiliate marketing, and selling their own products. Some also monetize their content by offering exclusive access through platforms like Patreon or subscriptions.
Tip: If you’re starting out, focus on building an engaged audience before monetizing your account.
2. What makes someone a successful Instagram influencer?
Consistency, authenticity, and engagement are key. You need to post regularly, stay true to your niche, and interact with your followers. High-quality visuals and relatable content also help you stand out.
Pro Tip: Use Instagram analytics to track what works best for your audience.
3. Can I become an influencer without a huge following?
Absolutely! Micro-influencers (10K-50K followers) are highly sought after for their niche audiences and high engagement rates. Focus on creating valuable content and building trust with your followers.
Note: Brands often prefer micro-influencers for their authenticity and targeted reach.
4. How do I find the right influencers to follow?
Search hashtags related to your interests, explore Instagram’s “Discover” page, or check out influencer lists like this blog. Look for creators whose content aligns with your passions.
Fun Fact: Following influencers in your niche can inspire your own content ideas!
5. What tools do influencers use to create content?
Popular tools include Canva for design, Lightroom for photo editing, and InShot for video editing. Many also use scheduling apps like Later or Buffer to plan posts.
| Tool | Purpose |
|---|---|
| Canva | Graphic design |
| Lightroom | Photo editing |
| InShot | Video editing |
| Later/Buffer | Post scheduling |
Tip: Start with free versions of these tools to see what works best for you.
See Also
Essential Influencer Marketing Platforms to Explore in 2024
Key Influencer Marketing Trends to Follow This Year
Affordable Influencer Marketing Platforms for Budget-Conscious Brands
Crucial Influencer Marketing Statistics Every Marketer Should Understand
