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    Top Nonprofit Influencers to Follow for Inspiration in 2025

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    julie
    ·February 4, 2025
    ·16 min read
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    Nonprofit influencers are transforming how organizations connect with their audiences. Their ability to craft authentic stories and amplify campaigns has become a game-changer. Collaborating with these leaders can elevate your mission, whether you're seeking to boost fundraising or inspire action. Social media's growing influence highlights this shift, with 41% of Gen Z and 24% of Millennials motivated by causes they discover online. By embracing influencer marketing for nonprofits, you can reach wider audiences, foster genuine engagement, and create lasting impact. These influencers are not just voices; they are catalysts for change.

    What Are Nonprofit Influencers and Why Do They Matter?

    Defining Nonprofit Influencers

    Nonprofit influencers are individuals who use their expertise, platforms, and voices to inspire action and drive change in the nonprofit sector. They share insights, strategies, and success stories that help organizations like yours achieve their missions. These influencers often have a deep understanding of nonprofit marketing, fundraising, and community engagement. By following them, you gain access to a wealth of knowledge that can transform your approach to creating impact.

    The Role of Influencers in Driving Change

    Nonprofit influencers play a pivotal role in shaping the future of social good. They amplify important causes, connect organizations with wider audiences, and provide actionable advice. For example, experts like Sean Hale and Claire Axelrad have helped nonprofits improve operations and raise millions through innovative strategies. Others, like Julia Campbell and Farra Trompeter, focus on digital storytelling and donor engagement, empowering organizations to connect with supporters on a deeper level. These leaders don’t just share ideas—they create movements that inspire lasting change.

    NameContribution
    Sean HaleProvides financial and operational expertise to nonprofits, improving efficiency and transparency.
    Claire AxelradHelps organizations raise millions through innovative fundraising strategies and coaching.
    Julia CampbellExpert in digital storytelling, providing training to various nonprofits globally.
    Farra TrompeterTrains nonprofit staff on branding and donor engagement.

    Benefits of Following Nonprofit Influencers

    Staying Updated on Trends and Best Practices

    Nonprofit influencers keep you informed about the latest trends and strategies. They share insights through social media, blogs, and webinars. For instance, many collaborate with thought leaders to host LinkedIn Live panels or create exclusive content. These efforts help you stay ahead in areas like influencer marketing for nonprofits, ensuring your organization remains innovative and effective.

    Gaining Inspiration for Personal and Organizational Growth

    Following nonprofit influencers can spark new ideas for your mission. Their stories of success and resilience motivate you to think creatively and push boundaries. Influencers like Allison Fine and Debra Askanase have demonstrated how online activism and social justice initiatives can elevate nonprofit impact. Their work shows you what’s possible when you embrace bold strategies.

    Building a Network of Like-Minded Professionals

    Engaging with nonprofit influencers connects you to a supportive community. This network includes professionals who share your passion for advancing social good. By joining their online forums or attending their events, you gain access to valuable advice and collaboration opportunities. Many organizations have experienced improved operations and increased fundraising success by leveraging these connections.

    Benefit TypeDescription
    Improved OperationsEnhancements that reduce waste and boost staff productivity and morale.
    Increased Fundraising SuccessOrganizations have raised millions in support through effective fundraising strategies.
    Access to Supportive CommunityConnection to a network of professionals sharing common interests in advancing social good.

    Top Nonprofit Influencers to Follow in 2025

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    Adam Weinger

    Key Contributions to the Nonprofit Sector

    Adam Weinger has revolutionized nonprofit fundraising through his work as the President of Double the Donation. He created a platform that simplifies employee matching gift and volunteer grant programs, enabling nonprofit organizations to maximize their revenue. His efforts have resulted in a database of nearly 25,000 company records, which supports around 27 million employees. This resource has empowered over 5,000 nonprofits and schools to increase their matching gift revenue, allowing them to focus on their missions. Adam’s dedication to nonprofit marketing and fundraising has made him a leader in the sector.

    AchievementDescription
    Resource CreationBuilt a comprehensive database of matching gift data for nonprofits.
    Client NetworkExpanded from one client to over 5,000 nonprofits and schools.
    Employee ReachProvides matching gift information for nearly 27 million employees.

    Platforms to Follow Him On

    You can follow Adam’s work on LinkedIn, where he shares insights on nonprofit marketing and fundraising strategies. His company’s website, Double the Donation, is another excellent resource for staying updated on his initiatives.


    Alice Ferris

    Key Contributions to the Nonprofit Sector

    Alice Ferris has dedicated her career to advancing nonprofit organizations. She is one of only 114 fundraisers worldwide to earn the prestigious ACFRE credential. Her leadership roles include serving as president of the AFP Northern Arizona Chapter and contributing to the AFP Global board for eight years. Alice has also been recognized as Fundraising Professional of the Year three times by AFP-Northern Arizona. In 2020, she received the Founders’ Medallion for her outstanding service to the nonprofit sector. Her expertise in nonprofit marketing and fundraising has inspired countless professionals.

    Contribution TypeDescription
    Founders’ MedallionHonored for exceptional service to AFP Global and the nonprofit sector.
    Fundraising Professional AwardThree-time recipient from AFP-Northern Arizona.
    Leadership RolesHeld key positions in AFP Northern Arizona Chapter and AFP Global.
    ACFRE CredentialEarned one of the most advanced certifications in fundraising.

    Platforms to Follow Her On

    Alice shares her expertise on Instagram, where she connects with nonprofit professionals. You can also explore her insights through her LinkedIn profile and the AFP Global website.


    Aliguma Young

    Key Contributions to the Nonprofit Sector

    Aliguma Young has over 15 years of experience in nonprofit management. She has coached executives at Teach for America and led transformative fundraising campaigns. Her leadership in a $75 million capital campaign and a multimillion-dollar initiative for the National Center for Civil and Human Rights has left a lasting impact. These efforts have supported critical social causes and enhanced the fundraising capabilities of nonprofit organizations. Aliguma’s work exemplifies the power of influencer marketing for nonprofits.

    Platforms to Follow Her On

    To stay connected with Aliguma’s work, visit her firm’s website, The Super Fundraiser. You can also join her mailing list for updates or follow her on Instagram, where she shares valuable insights and inspiration.

    Allison Fine

    Key Contributions to the Nonprofit Sector

    Allison Fine has redefined how nonprofit organizations approach fundraising and donor engagement. Her work emphasizes building meaningful relationships with donors rather than relying on transactional methods. This shift helps nonprofits create lasting connections that inspire loyalty and advocacy. She also champions the use of technology, including artificial intelligence, to streamline operations and enhance donor experiences. By integrating these tools, you can focus more on your mission and less on administrative tasks.

    Allison’s strategies for understanding donor motivations have transformed how nonprofits build donor pipelines. She encourages you to listen to donors’ stories and align their passions with your cause. This approach not only retains donors but also turns them into lifelong supporters. As the founder of the E-volve Foundation and Innovation Network, Allison has consistently pushed the boundaries of nonprofit innovation. Her leadership inspires organizations to embrace change and leverage technology for social good.

    Platforms to Follow Her On

    You can follow Allison’s insights on Instagram, where she shares tips on nonprofit marketing and donor engagement. Her LinkedIn profile is another great resource for staying updated on her latest projects and thought leadership.


    Amy DeVita

    Key Contributions to the Nonprofit Sector

    Amy DeVita has made a significant impact as the CEO of Top Nonprofits, a leading digital resource for nonprofit professionals. Through this platform, she provides educational content and actionable insights that empower you to achieve your goals. Amy also founded the Virtual Summit for Nonprofit Changemakers, an annual conference that brings together top nonprofit influencers to share strategies and success stories. This event equips you with the tools and inspiration needed to drive meaningful change in your organization.

    AchievementDescription
    CEO of Top NonprofitsLeads a popular digital resource for nonprofits, providing educational content and insights.
    Founder of Virtual Summit for Nonprofit ChangemakersEstablished an annual conference aimed at empowering nonprofit professionals.

    Platforms to Follow Her On

    You can explore Amy’s work on the Top Nonprofits website, where she publishes insightful blog posts and resources. The Virtual Summit for Nonprofit Changemakers is another excellent platform to hear from her and other nonprofit influencers. Additionally, her Instagram account offers valuable tips and updates on nonprofit trends.


    Amy Eisenstein

    Key Contributions to the Nonprofit Sector

    Amy Eisenstein is a trailblazer in nonprofit fundraising, particularly in major gift strategies. Her blog offers practical advice on securing significant donations and enhancing nonprofit leadership. She encourages you to embrace change and focus on personal and professional growth to maximize your impact. Amy’s work highlights the importance of setting clear intentions and refining your strategies to achieve meaningful results.

    Her insights have empowered many women leaders in the nonprofit sector. She outlines actionable steps to enhance their influence and foster positive change. By following her guidance, you can develop the confidence and skills needed to excel in nonprofit fundraising.

    Platforms to Follow Her On

    Amy shares her expertise on Instagram, where she connects with nonprofit professionals and provides tips on major gift fundraising. Her blog is another valuable resource for learning about nonprofit leadership and fundraising strategies.

    Amy Sample Ward

    Key Contributions to the Nonprofit Sector

    Amy Sample Ward stands out as a leader in nonprofit technology and innovation. Her work focuses on how technology can empower nonprofits to thrive in a rapidly changing world. She emphasizes the importance of integrating technology into leadership and strategy development. By doing so, you can bridge gaps in knowledge and leadership within your organization.

    Amy also highlights how technology can create a more inclusive and equitable world. She believes that nonprofits have the power to use digital tools to amplify marginalized voices and foster community connections. Her insights inspire you to think beyond traditional methods and embrace innovation to achieve your mission.

    Platforms to Follow Her On

    Amy actively engages with her audience through multiple platforms. She uses social media channels like Facebook, Twitter, and Instagram to share valuable insights, build communities, and mobilize actions such as donations and volunteer work. Her Instagram account is particularly vibrant, offering practical tips and inspiration for nonprofit professionals like you.

    In addition, Amy emphasizes the importance of email marketing for targeted communication. She notes that a responsive email list, even with higher unsubscribe rates, can be a powerful tool for engaging your audience effectively. By following her on these platforms, you can stay updated on the latest trends in nonprofit marketing and online fundraising.

    Andrea Kihlstedt

    Key Contributions to the Nonprofit Sector

    Andrea Kihlstedt is one of the most respected fundraising experts in the nonprofit world. With over 30 years of experience, she has helped organizations raise hundreds of millions of dollars through capital campaigns. Her expertise in this area makes her a go-to resource for nonprofits looking to scale their fundraising efforts.

    Andrea co-founded several influential organizations, including Capital Campaign Masters, Capital Campaign Pro, and Asking Matters. These platforms provide you with tools and strategies to enhance your fundraising success. She also co-developed the capital campaign course at The Fundraising School in Indiana, equipping countless professionals with the skills needed to lead successful campaigns.

    Andrea’s contributions extend to her role as an author and speaker. Her books on fundraising offer practical advice, while her training sessions inspire nonprofit leaders to think creatively and act boldly.

    AchievementDescription
    Capital Campaign CoachHelped organizations raise hundreds of millions of dollars.
    Co-founder of PlatformsFounded Capital Campaign Masters, Capital Campaign Pro, and Asking Matters.
    Faculty MemberDeveloped a capital campaign course at The Fundraising School.
    AuthorPublished books focused on nonprofit fundraising.
    Speaker and TrainerConducted training sessions for nonprofit professionals worldwide.

    Platforms to Follow Her On

    Andrea shares her expertise through her websites, including Capital Campaign Pro and Asking Matters. These platforms offer resources and tools to help you succeed in online fundraising and other nonprofit initiatives. Her Instagram account is another excellent way to connect with her work. She uses it to share tips, success stories, and updates on her latest projects.

    By following Andrea, you can gain actionable insights to elevate your nonprofit’s fundraising strategies and achieve your goals.

    How to Engage with Nonprofit Influencers

    How
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    Following Them on Social Media

    Social media offers a powerful way to connect with nonprofit influencers and learn from their expertise. Start by identifying influencers who align with your mission and values. Follow them on platforms like Instagram, LinkedIn, or Twitter, where they often share valuable insights and updates.

    To build meaningful connections, take a proactive approach:

    1. Reach out personally to influencers. Reference specific posts or content they’ve shared to show genuine interest.
    2. Collaborate with micro-influencers who specialize in your niche. Their loyal followers can amplify your message effectively.
    3. Encourage your staff and supporters to engage with influencers’ content. This advocacy can expand your reach and foster stronger relationships.

    Look for influencers with a presence across multiple platforms. This cross-platform strategy reinforces your message and ensures consistent engagement. Begin locally by connecting with influencers in your community. These relationships often feel more authentic and can create a lasting impact.

    Attending Their Webinars, Talks, or Events

    Nonprofit influencers frequently host webinars, talks, and events to share their knowledge. Attending these sessions allows you to gain actionable advice and stay updated on trends in nonprofit marketing. Many influencers, like Amy DeVita and Andrea Kihlstedt, organize virtual summits or training programs that bring together professionals from around the world.

    Participating in these events also provides networking opportunities. You can meet like-minded individuals and exchange ideas that benefit your organization. Make it a habit to ask questions during Q&A sessions or engage in discussions. This interaction not only enhances your learning but also helps you stand out to the influencer.

    Reading Their Blogs, Books, or Articles

    Many nonprofit influencers are also authors and bloggers. Their written work offers a treasure trove of insights and strategies. For example, Julia Campbell’s Storytelling in the Digital Age provides a guide to crafting compelling narratives. Allison Fine’s Matterness and The Networked Nonprofit explore leadership and technology’s role in driving social good.

    Reading these resources can inspire you to think creatively and implement innovative solutions. Paul M. Katz’s Good Influence is another excellent book that delves into influencer marketing and its potential for nonprofits. By immersing yourself in these materials, you can gain a deeper understanding of the sector and discover new ways to elevate your mission.

    Tip: Create a reading list of books and articles by nonprofit influencers. Dedicate time each week to explore their ideas and apply them to your work.

    Joining Online Communities or Forums They Lead

    Joining online communities or forums led by nonprofit influencers can transform your professional journey. These spaces connect you with a vibrant network of like-minded individuals who share your passion for creating positive change. By participating, you gain access to a supportive environment where professionals exchange ideas, celebrate successes, and learn from one another.

    These communities often attract experienced leaders in the nonprofit sector. Their insights and advice can guide you through challenges and inspire innovative solutions. You’ll find opportunities to engage in meaningful discussions, ask questions, and share your own experiences. This interaction fosters a sense of belonging and commitment to doing good.

    Being part of these forums also increases your engagement with the latest trends and strategies. Influencers often use these platforms to share exclusive content, host Q&A sessions, or announce upcoming events. By staying active, you remain informed and ready to implement new ideas in your organization.

    The connections you build in these communities extend beyond professional growth. They create a network of individuals who understand your mission and support your goals. Whether you’re seeking advice, celebrating milestones, or brainstorming solutions, these forums become a valuable resource.

    Start by exploring platforms like LinkedIn groups, Facebook communities, or specialized forums hosted by influencers. Many influencers, such as Amy Sample Ward and Andrea Kihlstedt, lead thriving online spaces where you can connect with professionals from around the world. Dive in, contribute, and watch your network—and your impact—grow.

    Tip: Consistently engage in these communities by sharing your insights and asking thoughtful questions. Active participation strengthens your connections and enhances your learning experience.


    Following nonprofit influencers can transform how you approach social change. These leaders provide actionable advice that inspires you to think creatively and act boldly. For example, campaigns like the Truth Initiative’s ‘Quit Together’ leveraged influencers to connect with over half a million participants, proving the power of collaboration.

    By aligning with influencers whose values match your mission, you can amplify your impact. Their insights on simplifying processes, engaging micro-influencers, and using social media effectively can help you achieve your goals. Start following these changemakers today to drive social good and create lasting impact in your nonprofit journey.

    FAQ

    What is the best way to start following nonprofit influencers?

    Begin by exploring their Instagram accounts, LinkedIn profiles, or blogs. Look for influencers who align with your mission. Engage with their content by liking, commenting, or sharing. This interaction helps you build a connection and stay updated on their insights.

    How can nonprofit influencers help improve my organization?

    Nonprofit influencers share strategies that enhance fundraising, marketing, and operations. Their nonprofit leadership experience provides actionable advice to overcome challenges. By following them, you gain inspiration and tools to create a greater impact in your community.

    Are there free resources available from nonprofit influencers?

    Yes, many influencers offer free resources like webinars, blogs, and social media posts. These materials provide valuable insights into nonprofit trends and best practices. Explore their websites or Instagram accounts to access these tools and start learning today.

    How do I choose the right nonprofit influencer to follow?

    Focus on influencers whose values align with your mission. Check their expertise, nonprofit leadership experience, and the type of content they share. Look for those who actively engage with their audience and provide actionable advice that resonates with your goals.

    Can I collaborate with nonprofit influencers for my campaigns?

    Absolutely! Many influencers welcome partnerships that align with their values. Reach out with a clear proposal that highlights mutual benefits. Collaborating with influencers can amplify your message and attract more supporters to your cause.

    See Also

    Key Influencer Marketing Trends You Should Follow in 2024

    15 Essential Influencer Marketing Platforms for Your 2024 Strategy

    10 Budget-Friendly Influencer Marketing Platforms for 2024

    20 Crucial Influencer Marketing Statistics Every Marketer Should Know

    Effective TikTok Influencer Marketing Techniques to Use in 2024