Top 10 Hottest Instagram Influencers to Follow in 2025
Instagram continues to dominate the social media world in 2025, with over 2 billion monthly active users and 500 million daily active users. It’s not just a platform; it’s a lifestyle hub where creativity thrives. Whether you’re scrolling through Reels or exploring Stories, you’re part of a global community that values connection and inspiration.
What makes Instagram so exciting? The hottest Instagram influencers. These creators have redefined how we engage with brands and trends. Their authenticity builds trust, and their content sparks ideas. From fashion to fitness, influencers are shaping what’s cool and what’s next. Social media influencers have even shifted how brands advertise, focusing on collaborations that feel personal and relatable.
If you’re looking to stay ahead of the curve, following the hottest Instagram influencers is a must. They’re not just trendsetters; they’re storytellers who inspire millions every day.
Fashion Influencers
Chiara Ferragni
Follower Count: 30M+
Instagram Handle: @chiaraferragni
Unique Appeal: A global fashion icon and entrepreneur, Chiara inspires with her chic style and business ventures.
Chiara Ferragni is a name you’ve probably heard if you follow the world of fashion. With over 30 million followers, she’s one of the most followed Instagram influencers in the fashion space. Her journey from a blogger to a global fashion influencer is nothing short of inspiring. Chiara’s personal brand, the Chiara Ferragni Collection, showcases her signature style and has cemented her status as one of the top female influencers in the industry.
She’s also known for her collaborations with major brands. For instance, she designed a nine-shoe collection for Steve Madden and partnered with luxury watch brand Hublot. These collaborations highlight her ability to merge creativity with business, making her a role model for up-and-coming influencers. Chiara’s Instagram feed is a mix of high-end fashion, behind-the-scenes glimpses of her entrepreneurial ventures, and moments from her personal life. If you’re looking for a fashion influencer who combines style with substance, Chiara is a must-follow.
Domelipa
Follower Count: 20M+
Instagram Handle: @domelipa
Unique Appeal: Known for her vibrant fashion content and music, Domelipa connects with a younger audience.
Domelipa is one of the hottest Instagram influencers to watch in 2025, especially if you’re into vibrant and youthful fashion. With 20 million followers, she’s captured the hearts of Gen Z with her unique style and relatable content. Domelipa doesn’t just post pictures; she shares snippets of her daily life, dance videos, and lifestyle tips, creating a genuine connection with her audience.
Her collaborations with brands like MAC Cosmetics and SHEIN have further boosted her popularity. These partnerships align perfectly with her personal style, making her recommendations feel authentic. Domelipa’s ability to set trends and inspire her followers has solidified her place among the top Instagram influencers in the fashion niche. Whether you’re looking for outfit inspiration or just want to follow someone who keeps it real, Domelipa is a fantastic choice.
Fitness Influencers
Sommer Ray
Follower Count: 26M+
Instagram Handle: @sommerray
Unique Appeal: A fitness model and influencer, Sommer inspires with her workout routines and healthy lifestyle.
If you’re into fitness and looking for someone who keeps it real, Sommer Ray is your go-to influencer. With over 26 million followers, she’s one of the top Instagram influencers in the fitness world. Her content is all about balance—she shares workout routines, diet tips, and self-care practices that feel achievable.
Sommer’s fitness philosophy revolves around listening to your body and keeping things fun. She works out five times a week, focusing on variety to stay motivated. One day, she’s crushing lower-body exercises; the next, she’s switching it up with something new. Her Instagram feed is packed with workout videos, showing you exactly how she stays in shape.
Here’s a quick look at some of her tips:
| Routine/Tip | Description |
|---|---|
| Workout Frequency | Exercises five times a week for up to 90 minutes, focusing on lower body for two days. |
| Listening to Body | Adjusts workouts based on soreness, emphasizing the importance of listening to her body. |
| Balanced Diet | Enjoys grilled chicken, veggies, rice, and allows for occasional treats like pizza and burgers. |
| Self-Care Routine | Takes baths with Epsom salts and lavender for relaxation. |
Sommer’s approach isn’t just about physical fitness. She emphasizes mental well-being too, encouraging her followers to start their mornings with activity and confidence-boosting habits. Her relatable vibe and practical advice make her one of the hottest Instagram influencers to follow in 2025.
Kayla Itsines
Follower Count: 15M+
Instagram Handle: @kayla_itsines
Unique Appeal: Renowned for her fitness programs, Kayla motivates millions to achieve their health goals.
Kayla Itsines has built a fitness empire, and her impact on Instagram is undeniable. With 15 million followers, she’s inspired a global community of women to transform their lives. Her fitness programs, like the famous Bikini Body Guide (BBG), are designed to help you achieve your goals, no matter where you’re starting from.
What sets Kayla apart is her focus on community. She frequently shares transformation photos from her followers, celebrating their progress and hard work. These posts aren’t just inspiring—they’re proof that her methods work. Women in her BBGarmy often describe the support they receive as life-changing.
Kayla’s Instagram feed is a mix of workout tutorials, motivational posts, and success stories. She also highlights the importance of exercise for mental health, a trend that’s gaining traction in 2025. Whether you’re looking to reduce stress or build strength, Kayla’s content has something for everyone.
If you’re searching for up-and-coming influencers in fitness, Kayla’s story is a masterclass in how to create lasting impact. Her programs and community-driven approach make her one of the top Instagram influencers to follow this year.
Lifestyle Influencers
Emma Chamberlain
Follower Count: 12M+
Instagram Handle: @emmachamberlain
Unique Appeal: Emma’s relatable content and unique style make her a favorite among Gen Z audiences.
Emma Chamberlain is the definition of cool without trying too hard. With 12 million followers, she’s one of the top female influencers who knows how to keep things real. Her Instagram feels like a peek into her life—relatable, unfiltered, and effortlessly stylish. Whether she’s sharing her morning coffee routine or her latest thrift store find, Emma’s posts always strike a chord with her audience.
In 2025, lifestyle influencers like Emma are all about sharing their lives openly. They’re like modern-day public figures, blending personal experiences with collaborations that feel authentic. Emma’s partnership with CAVA is a perfect example. She created "Emma’s Fire Bowl," a dish featuring her favorite ingredients. The campaign didn’t just live online; it made its way into storefronts across the country, proving her influence extends far beyond Instagram.
Her engagement rate is off the charts—25%, to be exact. That’s the highest among influencers. Her posts, which often feature trendy outfits and a laid-back vibe, get millions of likes. Emma’s ability to balance humor with style makes her a standout among the hottest Instagram influencers. If you’re looking for someone who feels like a friend but inspires like a star, Emma’s your girl.
Liza Koshy
Follower Count: 18M+
Instagram Handle: @lizakoshy
Unique Appeal: A multi-talented entertainer, Liza captivates with her comedic and engaging personality.
Liza Koshy is the queen of making you laugh while keeping you inspired. With 18 million followers, she’s one of the top Instagram influencers who knows how to entertain. Her content is a mix of comedy, lifestyle tips, and heartfelt moments. Whether she’s cracking jokes or sharing her self-care routine, Liza’s posts always leave you smiling.
What makes her stand out? It’s her ability to connect. Liza doesn’t just post; she engages. Her captions often feel like a conversation, and her stories give you a behind-the-scenes look at her life. She’s worked with brands across the board, from beauty to fitness, showing her versatility as an influencer.
In 2025, lifestyle influencers like Liza are redefining what it means to be relatable. They cover everything from cooking to fashion, making their content feel like a guide to modern living. Liza’s comedic timing and genuine personality make her a must-follow. If you’re searching for up-and-coming influencers who can brighten your feed, Liza is a perfect choice.
Beauty Influencers
Nikkie Tutorials
Follower Count: 14M+
Instagram Handle: @nikkietutorials
Unique Appeal: A makeup artist known for bold and creative looks, Nikkie inspires beauty enthusiasts worldwide.
Nikkie Tutorials is a name you can’t miss in the beauty world. With over 14 million followers, she’s one of the most followed Instagram influencers in her niche. Her bold and creative makeup looks have set her apart, making her a go-to source for beauty inspiration. Whether you’re a makeup pro or just starting out, her tutorials make complex techniques feel approachable.
One of her standout collaborations was with BEAUTY BAY, where she created a stunning eyeshadow palette featuring 20 shades. The palette reflects her personality, blending bright, playful colors with deep, dramatic tones. Nikkie described it as a piece of art, something you’d want to display on your wall. This project wasn’t just about makeup—it was about sharing her artistic vision with her followers.
In 2025, beauty trends are all about creativity and self-expression, and Nikkie embodies that perfectly. From glam 1990s-inspired bombshell looks to experimenting with fragrance layering, she’s always ahead of the curve. Her Instagram feed is a treasure trove of ideas, whether you’re looking for bold eyeliner inspiration or tips on achieving that perfect dewy glow. Following Nikkie means staying on top of the latest beauty trends while learning to embrace your unique style.
Avani
Follower Count: 10M+
Instagram Handle: @avani
Unique Appeal: Avani’s beauty and lifestyle content resonates with younger audiences, making her a rising star.
Avani is a rising star in the beauty world, and her influence is undeniable. With 10 million followers on Instagram and over 34 million across platforms, she’s captured the hearts of Gen Z. Her content is all about inclusivity and self-love, encouraging you to embrace your unique features. Avani’s storytelling feels authentic, making her relatable to her audience.
She’s also a trendsetter. Her partnerships with brands like FashionNova and ColourPop Cosmetics highlight her credibility in the beauty space. Whether she’s showcasing a bold makeup look or sharing her skincare routine, her posts always feel genuine. Avani’s focus on inclusivity has helped shift beauty norms, inspiring her followers to celebrate diversity.
In 2025, beauty influencers like Avani are shaping trends in exciting ways. Milky toners and K-beauty products are gaining popularity, and Avani’s content often reflects these shifts. She’s also a fan of the glam aesthetic, bringing back bombshell beauty looks with a modern twist. If you’re looking for fresh ideas and a positive message, Avani is a must-follow.
Travel Influencers
Jack Morris
Follower Count: 2M+
Instagram Handle: @doyoutravel
Unique Appeal: Jack’s stunning travel photography and storytelling inspire wanderlust in his followers.
If you’ve ever dreamed of packing your bags and exploring the world, Jack Morris is the travel influencer you need to follow. His Instagram feed is like a window into paradise, filled with breathtaking landscapes, vibrant cultures, and unforgettable adventures. Jack’s photography captures the essence of each destination, making you feel like you’re right there with him.
Jack focuses on solo travel, encouraging you to embrace the freedom and self-discovery that comes with exploring on your own. His posts often include tips for navigating new places, finding hidden gems, and traveling on a budget. Whether he’s hiking through lush jungles or relaxing on pristine beaches, Jack’s content inspires you to step out of your comfort zone and see the world differently.
In 2025, solo travel is more popular than ever, and Jack is leading the charge. His storytelling goes beyond pretty pictures. He shares the challenges and joys of traveling alone, making his content relatable and motivating. If wanderlust is calling, Jack’s Instagram is the perfect place to start your journey.
Lauren Bullen
Follower Count: 2M+
Instagram Handle: @gypsea_lust
Unique Appeal: Lauren’s dreamy travel content and aesthetic visuals make her a must-follow for travel enthusiasts.
Lauren Bullen’s Instagram feels like stepping into a dream. Her feed is filled with soft pastel skies, crystal-clear waters, and luxurious destinations that look straight out of a postcard. As a travel influencer, Lauren specializes in creating content that’s not just beautiful but also deeply inspiring.
Lauren often travels with her partner, making her a favorite among couples looking for romantic getaway ideas. She highlights destinations perfect for two, from overwater bungalows in the Maldives to cozy cabins in the mountains. Her posts also include practical tips, like the best times to visit certain spots or how to find accommodations that match your vibe.
In 2025, traveling couples are a growing trend, and Lauren’s content caters perfectly to this audience. She combines her eye for aesthetics with a knack for storytelling, making her posts both visually stunning and informative. If you’re planning your next romantic escape or just want to daydream about far-off places, Lauren’s Instagram is a must-follow.
🌍 Travel Tip: Whether you’re traveling solo like Jack or planning a romantic trip inspired by Lauren, always research your destination’s culture and customs. It makes your experience richer and more meaningful!
The top Instagram influencers of 2025 showcase the platform’s incredible diversity and creativity. They’re not just content creators—they’re trendsetters, storytellers, and even creative directors shaping campaigns and visual identities. From fashion to travel, these influencers inspire millions with their unique perspectives and innovative ideas.
In 2025, trends like sustainability, social responsibility, and AI-driven personalization are taking center stage. Influencers are embracing these shifts, creating content that feels authentic and forward-thinking. Whether it’s through stunning visuals, personal storytelling, or immersive experiences in the metaverse, they’re redefining what it means to connect with an audience.
Following these influencers keeps you in the loop on the latest trends and sparks inspiration for your own Instagram journey. So, why wait? Dive in and let their creativity fuel yours!
FAQ
What makes Instagram influencers so popular?
Instagram influencers connect with their audience through authentic and engaging content. They share relatable stories, showcase trends, and inspire creativity. Their ability to build trust and spark conversations makes them key players in the influencer marketing industry.
How do influencers get their ranking on Instagram?
Influencers earn their ranking based on follower count, engagement rates, and the quality of their content. Consistency, creativity, and audience connection also play a big role in determining their success.
Why is the creator economy growing so fast?
The creator economy is booming because people value unique, relatable content. Influencers offer fresh perspectives and connect directly with their followers. Brands also invest heavily in collaborations, making this space thrive.
Can anyone become an Instagram influencer?
Yes! Anyone with a passion, unique perspective, and consistent effort can grow their presence. Focus on creating quality content and engaging with your audience to build a loyal following.
How do influencers make money on Instagram?
Influencers earn through brand partnerships, sponsored posts, affiliate marketing, and selling their own products or services. Their income depends on their niche, audience size, and engagement levels.
See Also
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Key Influencer Marketing Trends to Follow This Year
Important Influencer Marketing Statistics Every Marketer Should Know
