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TikTok Creators Who Have Worked With LEGO

Evaluate 3,295 leading LEGO TikTok influencers driving brand engagement and scaling reach within the 10,010 market.

LAST 6 MONTHS (FEB 2026 - AUG 2026)
3.3K
INFLUENCERS
6.7K
RELATED POSTS
14.7B
TOTAL VIEWS
1.6B
TOTAL ENGAGEMENTS

30 Top TikTok Creators for LEGO

Recent Sponsored LEGO Collabs on TikTok

Lego (/ˈlɛɡoʊ/ ⓘ, LEG-oh; Danish: [ˈle̝ːko][1]) is a brand of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears, figurines called minifigures, and various other parts. Its pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Assembled Lego models can be taken apart, and their pieces can be reused to create new constructions.[2][3] #lego
TikTok

Lego (/ˈlɛɡoʊ/ ⓘ, LEG-oh; Danish: [ˈle̝ːko][1]) is a brand of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund, Denmark. Lego consists of variously coloured interlocking plastic bricks made of acrylonitrile butadiene styrene (ABS) that accompany an array of gears, figurines called minifigures, and various other parts. Its pieces can be assembled and connected in many ways to construct objects, including vehicles, buildings, and working robots. Assembled Lego models can be taken apart, and their pieces can be reused to create new constructions.[2][3] #lego

aGlobalCitizen4

aGlobalCitizen4

@aglobalcitizen4
Jul 13, 2026
Comment which LEGO cosplay I should make next! #cosplay #legocosplay #afol #superhero #mandalorian
TikTok

Comment which LEGO cosplay I should make next! #cosplay #legocosplay #afol #superhero #mandalorian

Built Bricks

Built Bricks

@built_bricks
Jul 12, 2026
jj lego mecha favorit om guys😁👍#anaklego😁🤙 #fyp #fyplah #legoindonesia #legotiktok
TikTok

jj lego mecha favorit om guys😁👍#anaklego😁🤙 #fyp #fyplah #legoindonesia #legotiktok

om_mono_brick

om_mono_brick

@fadil.ff55
Jul 11, 2026

LEGO Influencer Marketing Performance Analysis on TikTok

Tracking LEGO Post Volume Trends on TikTok

Content mentioning LEGO on TikTok reached a single-day peak of 10 posts on 8 Jul, while maintaining a consistent baseline average of 38 posts per month.

Feb 13Mar 10Apr 4Apr 29May 24Jun 18Jul 13

Audience Engagement and View Benchmarks for LEGO on TikTok

Creator campaigns for LEGO on TikTok typically secure views in the 1M + tier and likes in the 100K + range, dominated by content within the Auto & Parts category.

Play Count Distribution

1M +
51.91 %
100K - 1M
29.63 %
10K - 100K
8.24 %
1K - 10K
7.86 %
0 - 1K
2.36 %

Content Likes

100K +
55.57 %
10K - 100K
24.63 %
100-1K
8.80 %
1K - 10K
7.89 %
0-100
3.11 %

Content Niches

Auto & Parts
78.26 %
Travelling
13.04 %
Clothes & Accessories
8.70 %

Profile Analysis of the Full Creator Pool Behind LEGO on TikTok

The overall creator base collaborating with LEGO on TikTok consists primarily of accounts in the 10K - 100K tier that maintain Regular Account status.

Audience Size Tiers

10K - 100K
39.46 %
1K - 10K
36.69 %
100K - 1M
16.81 %
1M +
6.16 %
0 - 1K
0.88 %

Account Verification

Regular Account
98.21 %
Verified Account
1.79 %

Sponsored Creator Partnerships and Paid Campaign Demographics for LEGO on TikTok

Within the broader influencer network, the verified paid partnership segment for LEGO on TikTok is characterized by creators holding Regular Account status with a standard profile size of 10K - 100K.

Audience Size Tiers

10K - 100K
39.11 %
100K - 1M
24.89 %
1K - 10K
24.00 %
1M +
8.89 %
0 - 1K
3.11 %

Account Verification

Regular Account
97.78 %
Verified Account
2.22 %

Frequently Asked Questions About LEGO Influencer Campaigns

What is the scale of LEGO's creator program on TikTok this year?

The footprint of creators who have worked with LEGO is substantial, consistently generating an average of 38 posts every month. This sustained volume highlights a highly active marketing engine. To fully map, track, and analyze these ongoing partnerships, marketers rely on Scrumball to discover and monitor high-performing content creators across the entire TikTok ecosystem.

Which audience size does LEGO look for when sourcing TikTok partners?

Most creators who have worked with LEGO fall into the 10K - 100K follower range, suggesting the brand heavily values highly engaged mid-sized audiences. Additionally, your content should align with the dominant Auto & Parts category to stand out. Maintaining a strong aesthetic and high engagement rate is key to getting noticed by their partnerships team.

What is the typical view count for LEGO creator videos on TikTok?

Videos published by influencers who have worked with LEGO typically secure viewership in the 1M + range. This consistent performance indicates that LEGO's creator roster maintains exceptional organic reach and audience resonance on the platform, ensuring that most collaborative campaigns generate significant visibility and strong brand awareness across target demographics.

How much engagement do LEGO sponsored posts generate on TikTok?

Campaigns featuring creators who have worked with LEGO frequently hit the 100K + tier for individual posts. This high level of audience interaction reflects strong alignment between the brand's products and creative trends, proving that native video formats drive deeper community connection than traditional media placements.

When did LEGO experience its largest daily content spike on TikTok?

The biggest viral surge occurred on 8 Jul, when a massive influx of creator posts flooded the feed. This coordinated peak indicates either a major seasonal product launch or a viral community challenge that successfully mobilized a diverse range of creators who have worked with LEGO to post simultaneously.

Does LEGO prioritize verified creators for its TikTok campaigns?

While high-profile campaigns exist, the majority of the overall creator pool who have worked with LEGO maintain Regular Account status. This approach emphasizes authentic, peer-to-peer recommendations over highly polished corporate endorsements, allowing the brand to build genuine trust and relate directly with mainstream consumer audiences on TikTok.

Track Every LEGO Creator on TikTok

Access the full list, campaign metrics, and engagement benchmarks behind LEGO's entire creator network on TikTok.

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