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Top 1,000 Influencers on Instagram

We've built the ultimate Instagram influencer list. This is our latest ranking of the 1,000 most impactful Instagram creators for influencer marketing, based on January 2026 data.

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Instagram
Instagram
@instagram
United States
698.7M Followers
81.9M Avg.Views
0.1% Engagement Rate
2.8M - 4.6MUSD Est. Pricing
Cristiano Ronaldo
Cristiano Ronaldo
@cristiano
Portugal
670.5M Followers
102.3M Avg.Views
0.9% Engagement Rate
2.7M - 4.4MUSD Est. Pricing
Leo Messi
Leo Messi
@leomessi
United States
511.4M Followers
97M Avg.Views
1% Engagement Rate
2.1M - 3.4MUSD Est. Pricing
Selena Gomez
Selena Gomez
@selenagomez
United States
416.1M Followers
27.3M Avg.Views
1.1% Engagement Rate
1.7M - 2.7MUSD Est. Pricing
Kylie
Kylie
@kyliejenner
United States
391.6M Followers
21.8M Avg.Views
0.5% Engagement Rate
1.6M - 2.6MUSD Est. Pricing
Dwayne Johnson
Dwayne Johnson
@therock
United States
391.3M Followers
5.9M Avg.Views
0.1% Engagement Rate
1.6M - 2.6MUSD Est. Pricing
Ariana Grande
Ariana Grande
@arianagrande
United States
372.6M Followers
9.8M Avg.Views
0.2% Engagement Rate
1.5M - 2.4MUSD Est. Pricing
Kim Kardashian
Kim Kardashian
@kimkardashian
United States
354M Followers
10.1M Avg.Views
0.1% Engagement Rate
1.4M - 2.3MUSD Est. Pricing
Beyoncé
Beyoncé
@beyonce
United States
308.4M Followers
11.8M Avg.Views
0.4% Engagement Rate
1.2M - 2MUSD Est. Pricing
Khloé Kardashian
Khloé Kardashian
@khloekardashian
United States
300.1M Followers
5.4M Avg.Views
0% Engagement Rate
1.2M - 2MUSD Est. Pricing

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Nike
Nike
@nike
United States
298.2M Followers
9.3M Avg.Views
0.1% Engagement Rate
1.2M - 2MUSD Est. Pricing
Justin Bieber
Justin Bieber
@lilbieber
United States
292.6M Followers
8.8M Avg.Views
0.2% Engagement Rate
1.2M - 1.9MUSD Est. Pricing
Kendall
Kendall
@kendalljenner
United States
285.1M Followers
19M Avg.Views
0.6% Engagement Rate
1.2M - 1.9MUSD Est. Pricing
Taylor Swift
Taylor Swift
@taylorswift
United States
281.3M Followers
75.8M Avg.Views
2.2% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
National Geographic
National Geographic
@natgeo
United States
275.8M Followers
4.1M Avg.Views
0% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Virat Kohli
Virat Kohli
@virat.kohli
India
274.4M Followers
34.7M Avg.Views
2.6% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Jennifer Lopez
Jennifer Lopez
@jlo
United States
246.7M Followers
9.7M Avg.Views
0.2% Engagement Rate
995.6K - 1.6MUSD Est. Pricing
Neymar Jr
Neymar Jr
@neymarjr
Brazil
232M Followers
16.7M Avg.Views
0.8% Engagement Rate
936.1K - 1.5MUSD Est. Pricing
Barbie
Barbie
@nickiminaj
France
223.7M Followers
8.8M Avg.Views
0.2% Engagement Rate
902.7K - 1.5MUSD Est. Pricing
Kourtney Kardashian Barker
Kourtney Kardashian Barker
@kourtneykardash
United States
216.1M Followers
8.4M Avg.Views
0% Engagement Rate
872.1K - 1.4MUSD Est. Pricing
Miley Cyrus
Miley Cyrus
@mileycyrus
United States
211M Followers
5.4M Avg.Views
0.2% Engagement Rate
851.6K - 1.4MUSD Est. Pricing
KATY PERRY
KATY PERRY
@katyperry
United States
201.8M Followers
3.5M Avg.Views
0.1% Engagement Rate
814.2K - 1.3MUSD Est. Pricing
Real Madrid C.F.
Real Madrid C.F.
@realmadrid
Spain
180.3M Followers
12.9M Avg.Views
0.2% Engagement Rate
727.5K - 1.2MUSD Est. Pricing
Zendaya
Zendaya
@zendaya
United States
176.2M Followers
58.4M Avg.Views
2.9% Engagement Rate
711K - 1.2MUSD Est. Pricing
Kevin Hart
Kevin Hart
@kevinhart4real
United States
176.1M Followers
4.6M Avg.Views
0.1% Engagement Rate
710.7K - 1.2MUSD Est. Pricing
Cardi B
Cardi B
@iamcardib
United States
164.3M Followers
21.7M Avg.Views
1% Engagement Rate
663.1K - 1.1MUSD Est. Pricing
👑
👑
@kingjames
United States
157.8M Followers
3.3M Avg.Views
0.1% Engagement Rate
636.8K - 1MUSD Est. Pricing
Demi Lovato
Demi Lovato
@ddlovato
United States
152.7M Followers
3.3M Avg.Views
0.2% Engagement Rate
616.2K - 1MUSD Est. Pricing
badgalriri
badgalriri
@badgalriri
United States
149.4M Followers
19M Avg.Views
1.4% Engagement Rate
603.1K - 980.6KUSD Est. Pricing
FC Barcelona
FC Barcelona
@fcbarcelona
Spain
145.3M Followers
11.7M Avg.Views
0.4% Engagement Rate
586.4K - 953.5KUSD Est. Pricing
BROWN
BROWN
@chrisbrownofficial
United States
143.9M Followers
3M Avg.Views
0.2% Engagement Rate
580.8K - 944.4KUSD Est. Pricing
champagnepapi
champagnepapi
@champagnepapi
United States
142.1M Followers
12.3M Avg.Views
0.7% Engagement Rate
573.3K - 932.1KUSD Est. Pricing
Ellen DeGeneres
Ellen DeGeneres
@ellendegeneres
United States
134.7M Followers
2.1M Avg.Views
0.1% Engagement Rate
543.4K - 883.5KUSD Est. Pricing
Kylian Mbappé
Kylian Mbappé
@k.mbappe
France
129.1M Followers
7.2M Avg.Views
1.7% Engagement Rate
520.9K - 847KUSD Est. Pricing
BILLIE EILISH
BILLIE EILISH
@billieeilish
United States
124.8M Followers
25.1M Avg.Views
2.4% Engagement Rate
503.7K - 818.9KUSD Est. Pricing
UEFA Champions League
UEFA Champions League
@championsleague
United Kingdom
121.1M Followers
12.7M Avg.Views
0.2% Engagement Rate
488.7K - 794.7KUSD Est. Pricing
LISA
LISA
@lalalalisa_m
Thailand
106.8M Followers
40.2M Avg.Views
4.1% Engagement Rate
430.9K - 700.7KUSD Est. Pricing
Gal Gadot
Gal Gadot
@gal_gadot
106.6M Followers
6.4M Avg.Views
0.4% Engagement Rate
430.4K - 699.7KUSD Est. Pricing
Vin Diesel
Vin Diesel
@vindiesel
Brazil
105M Followers
4.4M Avg.Views
0.8% Engagement Rate
423.6K - 688.7KUSD Est. Pricing
Narendra Modi
Narendra Modi
@narendramodi
India
99.4M Followers
15.2M Avg.Views
1.3% Engagement Rate
401.3K - 652.4KUSD Est. Pricing
NASA
NASA
@nasa
United States
97.6M Followers
4.8M Avg.Views
0.4% Engagement Rate
393.8K - 640.4KUSD Est. Pricing
Shakira
Shakira
@shakira
Mexico
95.5M Followers
11.9M Avg.Views
1.2% Engagement Rate
385.4K - 626.7KUSD Est. Pricing
Shraddha ✶
Shraddha ✶
@shraddhakapoor
India
95M Followers
28.9M Avg.Views
2.4% Engagement Rate
383.2K - 623.1KUSD Est. Pricing
Priyanka
Priyanka
@priyankachopra
United States
93.9M Followers
19.6M Avg.Views
1.1% Engagement Rate
378.9K - 616.1KUSD Est. Pricing
NBA
NBA
@nba
United States
90.4M Followers
817.4K Avg.Views
0% Engagement Rate
364.9K - 593.3KUSD Est. Pricing
DUA LIPA
DUA LIPA
@dualipa
United States
88.9M Followers
15.5M Avg.Views
1.7% Engagement Rate
358.6K - 583.1KUSD Est. Pricing
snoopdogg
snoopdogg
@snoopdogg
United States
88.6M Followers
1.1M Avg.Views
0.1% Engagement Rate
357.7K - 581.6KUSD Est. Pricing
J
J
@jennierubyjane
Korea, Republic of
88.6M Followers
74.2M Avg.Views
4.2% Engagement Rate
357.7K - 581.6KUSD Est. Pricing
David Beckham
David Beckham
@davidbeckham
United States
88.6M Followers
11.6M Avg.Views
0.7% Engagement Rate
357.4K - 581.1KUSD Est. Pricing
Alia Bhatt 💛
Alia Bhatt 💛
@aliaabhatt
India
86.8M Followers
20.5M Avg.Views
1.5% Engagement Rate
350.1K - 569.3KUSD Est. Pricing
ROSÉ
ROSÉ
@roses_are_rosie
Korea, Republic of
84.3M Followers
16.3M Avg.Views
2.9% Engagement Rate
340.3K - 553.3KUSD Est. Pricing
MrBeast
MrBeast
@mrbeast
United States
83.1M Followers
35M Avg.Views
1.3% Engagement Rate
335.6K - 545.6KUSD Est. Pricing
दीपिका पादुकोण
दीपिका पादुकोण
@deepikapadukone
India
80.6M Followers
83.5M Avg.Views
1.4% Engagement Rate
325.4K - 529.1KUSD Est. Pricing
Katrina Kaif
Katrina Kaif
@katrinakaif
India
80.3M Followers
31.6M Avg.Views
2.8% Engagement Rate
324.2K - 527.1KUSD Est. Pricing
JISOO🪐
JISOO🪐
@sooyaaa__
Korea, Republic of
80.2M Followers
55.4M Avg.Views
3.9% Engagement Rate
323.5K - 526.1KUSD Est. Pricing
Victoria's Secret
Victoria's Secret
@victoriassecret
United States
80M Followers
1.5M Avg.Views
0% Engagement Rate
322.9K - 525.1KUSD Est. Pricing
Premier League
Premier League
@premierleague
United Kingdom
79.5M Followers
2.8M Avg.Views
0.1% Engagement Rate
321K - 521.9KUSD Est. Pricing
Neha Kakkar
Neha Kakkar
@nehakakkar
India
78.2M Followers
15.5M Avg.Views
0.6% Engagement Rate
315.7K - 513.4KUSD Est. Pricing
Ronaldo de Assis Moreira
Ronaldo de Assis Moreira
@ronaldinho
Brazil
78.2M Followers
4M Avg.Views
0.4% Engagement Rate
315.6K - 513.2KUSD Est. Pricing
Khabane Lame
Khabane Lame
@khaby00
Italy
78.1M Followers
26.5M Avg.Views
1% Engagement Rate
315.3K - 512.6KUSD Est. Pricing
BTS official
BTS official
@bts.bighitofficial
Korea, Republic of
77.7M Followers
13.6M Avg.Views
1.2% Engagement Rate
313.4K - 509.6KUSD Est. Pricing
433
433
@433
Spain
77.5M Followers
15.1M Avg.Views
0.9% Engagement Rate
312.9K - 508.7KUSD Est. Pricing
Raffi Ahmad and Nagita Slavina
Raffi Ahmad and Nagita Slavina
@raffinagita1717
Indonesia
76.8M Followers
1.5M Avg.Views
0.2% Engagement Rate
310K - 504KUSD Est. Pricing
Abel
Abel
@theweeknd
Canada
76.5M Followers
10.5M Avg.Views
1.1% Engagement Rate
308.9K - 502.2KUSD Est. Pricing
Gigi Hadid
Gigi Hadid
@gigihadid
United States
76.2M Followers
4.2M Avg.Views
1.3% Engagement Rate
307.4K - 499.8KUSD Est. Pricing
Karim Benzema
Karim Benzema
@karimbenzema
Spain
75.4M Followers
5.3M Avg.Views
0.5% Engagement Rate
304.3K - 494.8KUSD Est. Pricing
Emma Watson
Emma Watson
@emmawatson
United Kingdom
72.6M Followers
4M Avg.Views
1.1% Engagement Rate
293.1K - 476.6KUSD Est. Pricing
Salman Khan
Salman Khan
@beingsalmankhan
India
72.2M Followers
17.8M Avg.Views
2.7% Engagement Rate
291.4K - 473.8KUSD Est. Pricing
Georgina Rodríguez
Georgina Rodríguez
@georginagio
71.8M Followers
24.9M Avg.Views
2.7% Engagement Rate
289.9K - 471.4KUSD Est. Pricing
Justin Timberlake
Justin Timberlake
@justintimberlake
United States
71.7M Followers
3.1M Avg.Views
0.2% Engagement Rate
289.3K - 470.4KUSD Est. Pricing
KAROL G
KAROL G
@karolg
United States
71.3M Followers
29.7M Avg.Views
2.6% Engagement Rate
287.7K - 467.7KUSD Est. Pricing
Jacqueline Fernandez
Jacqueline Fernandez
@jacquelienefernandez
India
70.5M Followers
18.3M Avg.Views
0.6% Engagement Rate
284.4K - 462.4KUSD Est. Pricing
Shawn Mendes
Shawn Mendes
@shawnmendes
Canada
70.4M Followers
7.5M Avg.Views
1.1% Engagement Rate
284.2K - 462.1KUSD Est. Pricing
V
V
@thv
Korea, Republic of
69.8M Followers
37.8M Avg.Views
13.7% Engagement Rate
281.7K - 458.1KUSD Est. Pricing
Urvashi Rautela
Urvashi Rautela
@urvashirautela
United Arab Emirates
69.7M Followers
1.9M Avg.Views
0.1% Engagement Rate
281.1K - 457.1KUSD Est. Pricing
Will Smith
Will Smith
@willsmith
United States
69.1M Followers
4.6M Avg.Views
0.3% Engagement Rate
278.8K - 453.3KUSD Est. Pricing
AnushkaSharma1588
AnushkaSharma1588
@anushkasharma
India
68.9M Followers
32.6M Avg.Views
3.8% Engagement Rate
278.2K - 452.4KUSD Est. Pricing
Marcelo Vieira
Marcelo Vieira
@marcelotwelve
Spain
68.6M Followers
6.8M Avg.Views
0.2% Engagement Rate
276.6K - 449.8KUSD Est. Pricing
Millie Bobby Brown
Millie Bobby Brown
@milliebobbybrown
United States
67.8M Followers
34.6M Avg.Views
2.9% Engagement Rate
273.7K - 445KUSD Est. Pricing
Sergio Ramos
Sergio Ramos
@sergioramos
Spain
67.5M Followers
5M Avg.Views
1% Engagement Rate
272.3K - 442.7KUSD Est. Pricing
Akshay Kumar
Akshay Kumar
@akshaykumar
India
66.5M Followers
9M Avg.Views
0.7% Engagement Rate
268.6K - 436.7KUSD Est. Pricing
Mohamed Salah
Mohamed Salah
@mosalah
United Kingdom
66.2M Followers
12M Avg.Views
1.2% Engagement Rate
267.3K - 434.7KUSD Est. Pricing
Paris Saint-Germain
Paris Saint-Germain
@psg
France
65.8M Followers
4.2M Avg.Views
0.2% Engagement Rate
265.6K - 431.9KUSD Est. Pricing
Manchester United
Manchester United
@manutd
United Kingdom
65.4M Followers
1.4M Avg.Views
0.2% Engagement Rate
263.9K - 429.2KUSD Est. Pricing
Paul Labile Shakur Pogba
Paul Labile Shakur Pogba
@paulpogba
Brazil
65.1M Followers
7.3M Avg.Views
1% Engagement Rate
262.8K - 427.3KUSD Est. Pricing
MALUMA
MALUMA
@maluma
United States
64.4M Followers
8.9M Avg.Views
0.9% Engagement Rate
259.9K - 422.6KUSD Est. Pricing
Marvel Entertainment
Marvel Entertainment
@marvel
United States
64.1M Followers
13M Avg.Views
0.9% Engagement Rate
258.8K - 420.9KUSD Est. Pricing
Zlatan Ibrahimović
Zlatan Ibrahimović
@zlatan
Italy
63.9M Followers
8.7M Avg.Views
0.8% Engagement Rate
257.9K - 419.4KUSD Est. Pricing
⋆𐙚₊˚⊹♡ camila
⋆𐙚₊˚⊹♡ camila
@camila_cabello
United States
63.7M Followers
2.8M Avg.Views
0.8% Engagement Rate
257K - 417.8KUSD Est. Pricing
Anitta 🎤
Anitta 🎤
@anitta
Brazil
63.1M Followers
5M Avg.Views
0.5% Engagement Rate
254.6K - 414KUSD Est. Pricing
Tom Holland
Tom Holland
@tomholland2013
United States
63.1M Followers
17.7M Avg.Views
2.4% Engagement Rate
254.6K - 414KUSD Est. Pricing
ZARA
ZARA
@zara
Spain
62.3M Followers
2M Avg.Views
0.1% Engagement Rate
251.4K - 408.8KUSD Est. Pricing
Lady Gaga
Lady Gaga
@ladygaga
United States
61.6M Followers
10.1M Avg.Views
1.6% Engagement Rate
248.7K - 404.4KUSD Est. Pricing
disha patani (paatni) 🦋
disha patani (paatni) 🦋
@dishapatani
India
61.4M Followers
6.9M Avg.Views
0.7% Engagement Rate
247.6K - 402.7KUSD Est. Pricing
Bella 🦋
Bella 🦋
@bellahadid
United States
61.2M Followers
12.3M Avg.Views
1.2% Engagement Rate
246.8K - 401.3KUSD Est. Pricing
Juventus
Juventus
@juventus
Spain
60M Followers
1.9M Avg.Views
0.1% Engagement Rate
242.1K - 393.7KUSD Est. Pricing
Leonardo DiCaprio
Leonardo DiCaprio
@leonardodicaprio
United States
60M Followers
2.6M Avg.Views
0.3% Engagement Rate
242.1K - 393.7KUSD Est. Pricing
CHANEL
CHANEL
@chanelofficial
France
59.9M Followers
952.8K Avg.Views
0.1% Engagement Rate
241.6K - 392.9KUSD Est. Pricing
flame
flame
@travisscott
United States
59.7M Followers
13.9M Avg.Views
3.7% Engagement Rate
240.9K - 391.7KUSD Est. Pricing
Zac Efron
Zac Efron
@zacefron
United States
59.7M Followers
17.1M Avg.Views
1.2% Engagement Rate
240.8K - 391.5KUSD Est. Pricing
BLΛƆKPIИK
BLΛƆKPIИK
@blackpinkofficial
Korea, Republic of
58.6M Followers
16.9M Avg.Views
1.9% Engagement Rate
236.6K - 384.7KUSD Est. Pricing

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