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Top 1,000 Influencers on Instagram

Follower count is one thing, influence is another. We break down the 1,000 most-followed influencers on Instagram from a marketer's perspective this November 2025.

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Instagram
Instagram
@instagram
United States
697.3M Followers
99.3M Avg.Views
0.2% Engagement Rate
2.8M - 4.6MUSD Est. Pricing
Cristiano Ronaldo
Cristiano Ronaldo
@cristiano
Portugal
668.1M Followers
58.6M Avg.Views
0.8% Engagement Rate
2.7M - 4.4MUSD Est. Pricing
Leo Messi
Leo Messi
@leomessi
United States
509.8M Followers
33.1M Avg.Views
0.9% Engagement Rate
2.1M - 3.3MUSD Est. Pricing
Selena Gomez
Selena Gomez
@selenagomez
United States
417M Followers
14.3M Avg.Views
1% Engagement Rate
1.7M - 2.7MUSD Est. Pricing
Kylie
Kylie
@kyliejenner
United States
392.2M Followers
21M Avg.Views
0.3% Engagement Rate
1.6M - 2.6MUSD Est. Pricing
Dwayne Johnson
Dwayne Johnson
@therock
United States
391.3M Followers
6.3M Avg.Views
0.1% Engagement Rate
1.6M - 2.6MUSD Est. Pricing
Ariana Grande
Ariana Grande
@arianagrande
United States
373M Followers
9.8M Avg.Views
0.3% Engagement Rate
1.5M - 2.4MUSD Est. Pricing
Kim Kardashian
Kim Kardashian
@kimkardashian
United States
354.5M Followers
20.1M Avg.Views
0.1% Engagement Rate
1.4M - 2.3MUSD Est. Pricing
Beyoncé
Beyoncé
@beyonce
United States
308.9M Followers
10.6M Avg.Views
0.4% Engagement Rate
1.2M - 2MUSD Est. Pricing
Khloé Kardashian
Khloé Kardashian
@khloekardashian
United States
300.6M Followers
6.4M Avg.Views
0% Engagement Rate
1.2M - 2MUSD Est. Pricing

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Nike
Nike
@nike
United States
299.3M Followers
11.1M Avg.Views
0% Engagement Rate
1.2M - 2MUSD Est. Pricing
Justin Bieber
Justin Bieber
@lilbieber
United States
293.2M Followers
6M Avg.Views
0.2% Engagement Rate
1.2M - 1.9MUSD Est. Pricing
Kendall
Kendall
@kendalljenner
United States
285.4M Followers
21.4M Avg.Views
0.6% Engagement Rate
1.2M - 1.9MUSD Est. Pricing
Taylor Swift
Taylor Swift
@taylorswift
United States
281.7M Followers
83.4M Avg.Views
2.4% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
National Geographic
National Geographic
@natgeo
United States
276.3M Followers
3.2M Avg.Views
0% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Virat Kohli
Virat Kohli
@virat.kohli
India
274.6M Followers
34.9M Avg.Views
2.5% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Jennifer Lopez
Jennifer Lopez
@jlo
United States
247.1M Followers
4.8M Avg.Views
0.1% Engagement Rate
997.2K - 1.6MUSD Est. Pricing
Neymar Jr
Neymar Jr
@neymarjr
Brazil
231.3M Followers
17M Avg.Views
0.7% Engagement Rate
933.6K - 1.5MUSD Est. Pricing
Barbie
Barbie
@nickiminaj
France
223.7M Followers
8.8M Avg.Views
0.2% Engagement Rate
902.7K - 1.5MUSD Est. Pricing
Kourtney Kardashian Barker
Kourtney Kardashian Barker
@kourtneykardash
United States
216.6M Followers
9M Avg.Views
0% Engagement Rate
873.9K - 1.4MUSD Est. Pricing
Miley Cyrus
Miley Cyrus
@mileycyrus
United States
211.3M Followers
4.6M Avg.Views
0.1% Engagement Rate
852.9K - 1.4MUSD Est. Pricing
KATY PERRY
KATY PERRY
@katyperry
United States
202.2M Followers
3.3M Avg.Views
0.1% Engagement Rate
815.9K - 1.3MUSD Est. Pricing
Real Madrid C.F.
Real Madrid C.F.
@realmadrid
Spain
180.1M Followers
7.9M Avg.Views
0.2% Engagement Rate
726.9K - 1.2MUSD Est. Pricing
Zendaya
Zendaya
@zendaya
United States
178.3M Followers
61.1M Avg.Views
3% Engagement Rate
719.7K - 1.2MUSD Est. Pricing
Kevin Hart
Kevin Hart
@kevinhart4real
United States
176.1M Followers
1.2M Avg.Views
0.1% Engagement Rate
710.5K - 1.2MUSD Est. Pricing
Cardi B
Cardi B
@iamcardib
United States
163.8M Followers
13.6M Avg.Views
0.6% Engagement Rate
661.2K - 1.1MUSD Est. Pricing
👑
👑
@kingjames
United States
158.2M Followers
6.4M Avg.Views
0.2% Engagement Rate
638.3K - 1MUSD Est. Pricing
Demi Lovato
Demi Lovato
@ddlovato
United States
153M Followers
3.9M Avg.Views
0.2% Engagement Rate
617.4K - 1MUSD Est. Pricing
badgalriri
badgalriri
@badgalriri
United States
149.6M Followers
20.2M Avg.Views
1.4% Engagement Rate
603.7K - 981.6KUSD Est. Pricing
FC Barcelona
FC Barcelona
@fcbarcelona
Spain
145.1M Followers
10.5M Avg.Views
0.4% Engagement Rate
585.4K - 951.9KUSD Est. Pricing
BROWN
BROWN
@chrisbrownofficial
United States
144.1M Followers
3.4M Avg.Views
0.2% Engagement Rate
581.5K - 945.6KUSD Est. Pricing
champagnepapi
champagnepapi
@champagnepapi
United States
142.2M Followers
12M Avg.Views
0.7% Engagement Rate
573.7K - 932.8KUSD Est. Pricing
Ellen DeGeneres
Ellen DeGeneres
@ellendegeneres
United States
135M Followers
3.6M Avg.Views
0.1% Engagement Rate
544.6K - 885.5KUSD Est. Pricing
Kylian Mbappé
Kylian Mbappé
@k.mbappe
France
128.2M Followers
6.3M Avg.Views
1.4% Engagement Rate
517.2K - 840.9KUSD Est. Pricing
BILLIE EILISH
BILLIE EILISH
@billieeilish
United States
124.7M Followers
35.6M Avg.Views
2.5% Engagement Rate
503.1K - 818KUSD Est. Pricing
UEFA Champions League
UEFA Champions League
@championsleague
United Kingdom
121.3M Followers
6.4M Avg.Views
0.2% Engagement Rate
489.4K - 795.7KUSD Est. Pricing
LISA
LISA
@lalalalisa_m
Thailand
107M Followers
38.4M Avg.Views
4.2% Engagement Rate
431.8K - 702.2KUSD Est. Pricing
Gal Gadot
Gal Gadot
@gal_gadot
107M Followers
5.5M Avg.Views
0.4% Engagement Rate
431.6K - 701.8KUSD Est. Pricing
Vin Diesel
Vin Diesel
@vindiesel
Brazil
104M Followers
3.6M Avg.Views
0.4% Engagement Rate
419.6K - 682.3KUSD Est. Pricing
Narendra Modi
Narendra Modi
@narendramodi
India
98.9M Followers
22.4M Avg.Views
1.6% Engagement Rate
399.2K - 649.1KUSD Est. Pricing
NASA
NASA
@nasa
United States
97M Followers
7M Avg.Views
0.4% Engagement Rate
391.6K - 636.8KUSD Est. Pricing
Shraddha ✶
Shraddha ✶
@shraddhakapoor
India
95M Followers
26.4M Avg.Views
2.4% Engagement Rate
383.2K - 623.1KUSD Est. Pricing
Shakira
Shakira
@shakira
Mexico
94.1M Followers
16.8M Avg.Views
0.5% Engagement Rate
379.7K - 617.4KUSD Est. Pricing
Priyanka
Priyanka
@priyankachopra
United States
93.5M Followers
12M Avg.Views
1.3% Engagement Rate
377.2K - 613.3KUSD Est. Pricing
NBA
NBA
@nba
United States
90.5M Followers
625K Avg.Views
0% Engagement Rate
365.3K - 594KUSD Est. Pricing
snoopdogg
snoopdogg
@snoopdogg
United States
88.6M Followers
3.4M Avg.Views
0.1% Engagement Rate
357.7K - 581.6KUSD Est. Pricing
J
J
@jennierubyjane
Korea, Republic of
88.6M Followers
74.2M Avg.Views
4.3% Engagement Rate
357.4K - 581.1KUSD Est. Pricing
DUA LIPA
DUA LIPA
@dualipa
United States
88.5M Followers
44.5M Avg.Views
1.2% Engagement Rate
357K - 580.5KUSD Est. Pricing
David Beckham
David Beckham
@davidbeckham
United States
88.3M Followers
9M Avg.Views
0.5% Engagement Rate
356.3K - 579.3KUSD Est. Pricing
Alia Bhatt 💛
Alia Bhatt 💛
@aliaabhatt
India
86.7M Followers
21.7M Avg.Views
1.8% Engagement Rate
349.8K - 568.8KUSD Est. Pricing
ROSÉ
ROSÉ
@roses_are_rosie
Korea, Republic of
84.5M Followers
18.7M Avg.Views
2.9% Engagement Rate
341K - 554.5KUSD Est. Pricing
MrBeast
MrBeast
@mrbeast
United States
80.8M Followers
38.6M Avg.Views
1.4% Engagement Rate
325.9K - 530KUSD Est. Pricing
दीपिका पादुकोण
दीपिका पादुकोण
@deepikapadukone
India
80.6M Followers
71.8M Avg.Views
1.3% Engagement Rate
325.3K - 528.9KUSD Est. Pricing
Katrina Kaif
Katrina Kaif
@katrinakaif
India
80.5M Followers
31M Avg.Views
2.8% Engagement Rate
325K - 528.4KUSD Est. Pricing
JISOO🪐
JISOO🪐
@sooyaaa__
Korea, Republic of
80.2M Followers
54.7M Avg.Views
3.8% Engagement Rate
323.8K - 526.5KUSD Est. Pricing
Victoria's Secret
Victoria's Secret
@victoriassecret
United States
80.2M Followers
1.5M Avg.Views
0.1% Engagement Rate
323.5K - 526KUSD Est. Pricing
Premier League
Premier League
@premierleague
United Kingdom
79.3M Followers
1.8M Avg.Views
0.1% Engagement Rate
320.1K - 520.5KUSD Est. Pricing
Khabane Lame
Khabane Lame
@khaby00
Italy
78.5M Followers
26M Avg.Views
1% Engagement Rate
317K - 515.4KUSD Est. Pricing
Neha Kakkar
Neha Kakkar
@nehakakkar
India
78.3M Followers
13.2M Avg.Views
0.6% Engagement Rate
315.9K - 513.7KUSD Est. Pricing
Ronaldo de Assis Moreira
Ronaldo de Assis Moreira
@ronaldinho
Brazil
77.9M Followers
2.6M Avg.Views
0.4% Engagement Rate
314.4K - 511.2KUSD Est. Pricing
BTS official
BTS official
@bts.bighitofficial
Korea, Republic of
77.6M Followers
14.6M Avg.Views
1.3% Engagement Rate
313.2K - 509.2KUSD Est. Pricing
433
433
@433
Spain
77.5M Followers
13.3M Avg.Views
0.9% Engagement Rate
312.9K - 508.8KUSD Est. Pricing
Abel
Abel
@theweeknd
Canada
77M Followers
10.5M Avg.Views
1.1% Engagement Rate
310.8K - 505.4KUSD Est. Pricing
Raffi Ahmad and Nagita Slavina
Raffi Ahmad and Nagita Slavina
@raffinagita1717
Indonesia
76.7M Followers
2M Avg.Views
0.1% Engagement Rate
309.7K - 503.5KUSD Est. Pricing
Gigi Hadid
Gigi Hadid
@gigihadid
United States
76.4M Followers
4.1M Avg.Views
1.3% Engagement Rate
308.2K - 501.1KUSD Est. Pricing
Karim Benzema
Karim Benzema
@karimbenzema
Spain
75.5M Followers
4.5M Avg.Views
0.4% Engagement Rate
304.7K - 495.4KUSD Est. Pricing
Emma Watson
Emma Watson
@emmawatson
72.7M Followers
3.9M Avg.Views
1.4% Engagement Rate
293.5K - 477.3KUSD Est. Pricing
Justin Timberlake
Justin Timberlake
@justintimberlake
United States
71.8M Followers
3M Avg.Views
0.2% Engagement Rate
289.8K - 471.2KUSD Est. Pricing
Salman Khan
Salman Khan
@beingsalmankhan
India
71.8M Followers
17.9M Avg.Views
2.5% Engagement Rate
289.6K - 470.9KUSD Est. Pricing
Georgina Rodríguez
Georgina Rodríguez
@georginagio
71.5M Followers
27.9M Avg.Views
4% Engagement Rate
288.6K - 469.3KUSD Est. Pricing
KAROL G
KAROL G
@karolg
United States
71.4M Followers
29.8M Avg.Views
2.9% Engagement Rate
287.9K - 468.2KUSD Est. Pricing
Jacqueline Fernandez
Jacqueline Fernandez
@jacquelienefernandez
India
70.5M Followers
18.1M Avg.Views
0.6% Engagement Rate
284.5K - 462.6KUSD Est. Pricing
Shawn Mendes
Shawn Mendes
@shawnmendes
Canada
70.5M Followers
7.4M Avg.Views
1.1% Engagement Rate
284.4K - 462.4KUSD Est. Pricing
Urvashi Rautela
Urvashi Rautela
@urvashirautela
United Arab Emirates
69.9M Followers
3M Avg.Views
0.1% Engagement Rate
282.2K - 458.9KUSD Est. Pricing
V
V
@thv
Korea, Republic of
69.5M Followers
36.1M Avg.Views
15.4% Engagement Rate
280.5K - 456.1KUSD Est. Pricing
Will Smith
Will Smith
@willsmith
United States
69.2M Followers
3.2M Avg.Views
0.2% Engagement Rate
279.4K - 454.4KUSD Est. Pricing
AnushkaSharma1588
AnushkaSharma1588
@anushkasharma
India
69.1M Followers
32.1M Avg.Views
3.8% Engagement Rate
278.8K - 453.4KUSD Est. Pricing
Marcelo Vieira
Marcelo Vieira
@marcelotwelve
Spain
68.6M Followers
2.2M Avg.Views
0.2% Engagement Rate
276.8K - 450.1KUSD Est. Pricing
Sergio Ramos
Sergio Ramos
@sergioramos
Spain
67.1M Followers
7.4M Avg.Views
0.9% Engagement Rate
270.9K - 440.4KUSD Est. Pricing
Akshay Kumar
Akshay Kumar
@akshaykumar
India
66.6M Followers
8.4M Avg.Views
0.7% Engagement Rate
268.9K - 437.3KUSD Est. Pricing
Mohamed Salah
Mohamed Salah
@mosalah
United Kingdom
66M Followers
4.9M Avg.Views
1.3% Engagement Rate
266.3K - 433.1KUSD Est. Pricing
Paris Saint-Germain
Paris Saint-Germain
@psg
France
65.7M Followers
3.7M Avg.Views
0.2% Engagement Rate
265.2K - 431.2KUSD Est. Pricing
Manchester United
Manchester United
@manchesterunited
United Kingdom
65.4M Followers
1.8M Avg.Views
0.1% Engagement Rate
264K - 429.2KUSD Est. Pricing
Millie Bobby Brown
Millie Bobby Brown
@milliebobbybrown
United States
65M Followers
22.6M Avg.Views
2.2% Engagement Rate
262.4K - 426.6KUSD Est. Pricing
Paul Labile Shakur Pogba
Paul Labile Shakur Pogba
@paulpogba
Brazil
64.8M Followers
2.9M Avg.Views
0.8% Engagement Rate
261.5K - 425.1KUSD Est. Pricing
MALUMA
MALUMA
@maluma
United States
64.4M Followers
8.2M Avg.Views
0.8% Engagement Rate
259.8K - 422.4KUSD Est. Pricing
Marvel Entertainment
Marvel Entertainment
@marvel
United States
63.9M Followers
3.3M Avg.Views
0.2% Engagement Rate
258.1K - 419.6KUSD Est. Pricing
⋆𐙚₊˚⊹♡ camila
⋆𐙚₊˚⊹♡ camila
@camila_cabello
United States
63.8M Followers
2.5M Avg.Views
0.8% Engagement Rate
257.5K - 418.7KUSD Est. Pricing
Zlatan Ibrahimović
Zlatan Ibrahimović
@zlatan
Italy
63.4M Followers
7.1M Avg.Views
0.6% Engagement Rate
255.8K - 415.9KUSD Est. Pricing
Anitta 🎤
Anitta 🎤
@anitta
Brazil
63.2M Followers
6.2M Avg.Views
0.6% Engagement Rate
255.2K - 414.9KUSD Est. Pricing
Tom Holland
Tom Holland
@tomholland2013
United States
63.2M Followers
17.1M Avg.Views
2.4% Engagement Rate
255.1K - 414.8KUSD Est. Pricing
ZARA
ZARA
@zara
Spain
62.3M Followers
1.6M Avg.Views
0% Engagement Rate
251.4K - 408.7KUSD Est. Pricing
Lady Gaga
Lady Gaga
@ladygaga
United States
61.6M Followers
14.8M Avg.Views
2.1% Engagement Rate
248.6K - 404.3KUSD Est. Pricing
disha patani (paatni) 🦋
disha patani (paatni) 🦋
@dishapatani
India
61.4M Followers
6.9M Avg.Views
0.7% Engagement Rate
247.6K - 402.7KUSD Est. Pricing
Bella 🦋
Bella 🦋
@bellahadid
United States
61.3M Followers
12.4M Avg.Views
1.1% Engagement Rate
247.6K - 402.5KUSD Est. Pricing
Leonardo DiCaprio
Leonardo DiCaprio
@leonardodicaprio
United States
60M Followers
2.6M Avg.Views
0.3% Engagement Rate
242.3K - 393.9KUSD Est. Pricing
Juventus
Juventus
@juventus
Spain
59.8M Followers
1.3M Avg.Views
0.1% Engagement Rate
241.5K - 392.7KUSD Est. Pricing
Zac Efron
Zac Efron
@zacefron
United States
59.8M Followers
16.9M Avg.Views
1.3% Engagement Rate
241.4K - 392.5KUSD Est. Pricing
CHANEL
CHANEL
@chanelofficial
France
59.8M Followers
3.5M Avg.Views
0.1% Engagement Rate
241.3K - 392.3KUSD Est. Pricing
flame
flame
@travisscott
United States
59.3M Followers
14.1M Avg.Views
3.5% Engagement Rate
239.3K - 389.1KUSD Est. Pricing
BLΛƆKPIИK
BLΛƆKPIИK
@blackpinkofficial
Korea, Republic of
58.7M Followers
16.7M Avg.Views
1.9% Engagement Rate
236.9K - 385.3KUSD Est. Pricing

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