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Top 1,000 Influencers on Instagram

We've built the ultimate Instagram influencer list. This is our latest ranking of the 1,000 most impactful Instagram creators for influencer marketing, based on August 2026 data.

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Instagram
Instagram
@instagram
United States
685.9M Followers
49.1M Avg.Views
0.1% Engagement Rate
2.8M - 4.5MUSD Est. Pricing
Cristiano Ronaldo
Cristiano Ronaldo
@cristiano
Portugal
678.1M Followers
154.1M Avg.Views
1.6% Engagement Rate
2.7M - 4.4MUSD Est. Pricing
Leo Messi
Leo Messi
@leomessi
United States
515.6M Followers
155.5M Avg.Views
1.9% Engagement Rate
2.1M - 3.4MUSD Est. Pricing
Selena Gomez
Selena Gomez
@selenagomez
United States
404.5M Followers
31M Avg.Views
0.6% Engagement Rate
1.6M - 2.7MUSD Est. Pricing
Dwayne Johnson
Dwayne Johnson
@therock
United States
382.2M Followers
6.4M Avg.Views
0.1% Engagement Rate
1.5M - 2.5MUSD Est. Pricing
Kylie
Kylie
@kyliejenner
United States
381.7M Followers
17.4M Avg.Views
0.4% Engagement Rate
1.5M - 2.5MUSD Est. Pricing
Ariana Grande
Ariana Grande
@arianagrande
United States
363.3M Followers
8.1M Avg.Views
0.2% Engagement Rate
1.5M - 2.4MUSD Est. Pricing
Kim Kardashian
Kim Kardashian
@kimkardashian
United States
344.5M Followers
16.1M Avg.Views
0.4% Engagement Rate
1.4M - 2.3MUSD Est. Pricing
Beyoncé
Beyoncé
@beyonce
United States
299.8M Followers
13.6M Avg.Views
0.5% Engagement Rate
1.2M - 2MUSD Est. Pricing
Khloé Kardashian
Khloé Kardashian
@khloekardashian
United States
292.2M Followers
7.1M Avg.Views
0.2% Engagement Rate
1.2M - 1.9MUSD Est. Pricing

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Nike
Nike
@nike
United States
291.7M Followers
20.1M Avg.Views
0.1% Engagement Rate
1.2M - 1.9MUSD Est. Pricing
Justin Bieber
Justin Bieber
@lilbieber
United States
287M Followers
17M Avg.Views
0.4% Engagement Rate
1.2M - 1.9MUSD Est. Pricing
Kendall
Kendall
@kendalljenner
United States
278M Followers
32M Avg.Views
0.7% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Taylor Swift
Taylor Swift
@taylorswift
United States
273.6M Followers
75.6M Avg.Views
2.2% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Virat Kohli
Virat Kohli
@virat.kohli
India
272.6M Followers
106.3M Avg.Views
2.7% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
National Geographic
National Geographic
@natgeo
United States
268.9M Followers
4.8M Avg.Views
0% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Neymar Jr
Neymar Jr
@neymarjr
Brazil
242.6M Followers
35.4M Avg.Views
1.7% Engagement Rate
979.1K - 1.6MUSD Est. Pricing
Jennifer Lopez
Jennifer Lopez
@jlo
United States
240.5M Followers
3.8M Avg.Views
0.1% Engagement Rate
970.6K - 1.6MUSD Est. Pricing
Kourtney Kardashian Barker
Kourtney Kardashian Barker
@kourtneykardash
United States
209.8M Followers
6.5M Avg.Views
0.1% Engagement Rate
846.5K - 1.4MUSD Est. Pricing
Miley Cyrus
Miley Cyrus
@mileycyrus
United States
205.6M Followers
25.7M Avg.Views
0.7% Engagement Rate
829.5K - 1.3MUSD Est. Pricing
KATY PERRY
KATY PERRY
@katyperry
United States
195.8M Followers
3.3M Avg.Views
0% Engagement Rate
790.2K - 1.3MUSD Est. Pricing
Real Madrid C.F.
Real Madrid C.F.
@realmadrid
Spain
180.1M Followers
9.9M Avg.Views
0.2% Engagement Rate
726.8K - 1.2MUSD Est. Pricing
Zendaya
Zendaya
@zendaya
United States
176.6M Followers
49.3M Avg.Views
2.7% Engagement Rate
712.8K - 1.2MUSD Est. Pricing
Kevin Hart
Kevin Hart
@kevinhart4real
United States
172.3M Followers
4.1M Avg.Views
0.1% Engagement Rate
695.4K - 1.1MUSD Est. Pricing
Cardi B
Cardi B
@iamcardib
United States
161.3M Followers
8.5M Avg.Views
0.5% Engagement Rate
651K - 1.1MUSD Est. Pricing
👑
👑
@kingjames
United States
154.1M Followers
11.8M Avg.Views
0.7% Engagement Rate
622.1K - 1MUSD Est. Pricing
Demi Lovato
Demi Lovato
@ddlovato
United States
147.9M Followers
4.6M Avg.Views
0.2% Engagement Rate
596.8K - 970.4KUSD Est. Pricing
FC Barcelona
FC Barcelona
@fcbarcelona
Spain
147.5M Followers
12.3M Avg.Views
0.4% Engagement Rate
595.2K - 967.9KUSD Est. Pricing
badgalriri
badgalriri
@badgalriri
United States
145.6M Followers
15.9M Avg.Views
1% Engagement Rate
587.7K - 955.6KUSD Est. Pricing
BROWN
BROWN
@chrisbrownofficial
United States
140.2M Followers
3.4M Avg.Views
0.2% Engagement Rate
565.8K - 920KUSD Est. Pricing
champagnepapi
champagnepapi
@champagnepapi
United States
139.8M Followers
22.3M Avg.Views
1.1% Engagement Rate
564.4K - 917.6KUSD Est. Pricing
Kylian Mbappé
Kylian Mbappé
@k.mbappe
France
136.4M Followers
21.3M Avg.Views
2% Engagement Rate
550.3K - 894.9KUSD Est. Pricing
Ellen DeGeneres
Ellen DeGeneres
@ellendegeneres
United States
130.1M Followers
2.6M Avg.Views
0.1% Engagement Rate
525K - 853.7KUSD Est. Pricing
BILLIE EILISH
BILLIE EILISH
@billieeilish
United States
124.4M Followers
25.7M Avg.Views
3.1% Engagement Rate
502.1K - 816.4KUSD Est. Pricing
UEFA Champions League
UEFA Champions League
@championsleague
United Kingdom
119.4M Followers
5.9M Avg.Views
0.2% Engagement Rate
481.8K - 783.4KUSD Est. Pricing
LISA
LISA
@lalalalisa_m
Thailand
106M Followers
34.3M Avg.Views
3.4% Engagement Rate
427.8K - 695.6KUSD Est. Pricing
Narendra Modi
Narendra Modi
@narendramodi
India
105.5M Followers
82.9M Avg.Views
3.2% Engagement Rate
425.7K - 692.2KUSD Est. Pricing
NASA
NASA
@nasa
United States
104.3M Followers
4.7M Avg.Views
0.2% Engagement Rate
420.7K - 684.1KUSD Est. Pricing
Gal Gadot
Gal Gadot
@gal_gadot
103.7M Followers
2.8M Avg.Views
0.3% Engagement Rate
418.7K - 680.8KUSD Est. Pricing
Vin Diesel
Vin Diesel
@vindiesel
Brazil
103.3M Followers
7.3M Avg.Views
0.4% Engagement Rate
417K - 678KUSD Est. Pricing
Shakira
Shakira
@shakira
Mexico
103.3M Followers
60.4M Avg.Views
2.2% Engagement Rate
416.9K - 677.8KUSD Est. Pricing
Shraddha ✶
Shraddha ✶
@shraddhakapoor
India
93.2M Followers
58M Avg.Views
2.2% Engagement Rate
375.9K - 611.3KUSD Est. Pricing
Priyanka
Priyanka
@priyankachopra
United States
92.9M Followers
8.2M Avg.Views
0.8% Engagement Rate
374.9K - 609.5KUSD Est. Pricing
J
J
@jennierubyjane
Korea, Republic of
89.3M Followers
66.8M Avg.Views
3.5% Engagement Rate
360.4K - 585.9KUSD Est. Pricing
DUA LIPA
DUA LIPA
@dualipa
United States
88.6M Followers
12.3M Avg.Views
2.6% Engagement Rate
357.4K - 581.1KUSD Est. Pricing
NBA
NBA
@nba
United States
88.3M Followers
1.6M Avg.Views
0% Engagement Rate
356.2K - 579.1KUSD Est. Pricing
MrBeast
MrBeast
@mrbeast
United States
88.2M Followers
19.6M Avg.Views
1.4% Engagement Rate
355.8K - 578.6KUSD Est. Pricing
David Beckham
David Beckham
@davidbeckham
United States
87.8M Followers
4M Avg.Views
0.8% Engagement Rate
354.5K - 576.4KUSD Est. Pricing
αlia bhatt 💛
αlia bhatt 💛
@aliaabhatt
India
85.6M Followers
25.2M Avg.Views
1% Engagement Rate
345.6K - 561.9KUSD Est. Pricing
ROSÉ
ROSÉ
@roses_are_rosie
Korea, Republic of
83.2M Followers
16.9M Avg.Views
2.2% Engagement Rate
335.8K - 546KUSD Est. Pricing
BTS official
BTS official
@bts.bighitofficial
Korea, Republic of
81.3M Followers
22.1M Avg.Views
3.4% Engagement Rate
327.9K - 533.2KUSD Est. Pricing
Ronaldo de Assis Moreira
Ronaldo de Assis Moreira
@ronaldinho
Brazil
80.9M Followers
8.6M Avg.Views
0.5% Engagement Rate
326.4K - 530.7KUSD Est. Pricing
JISOO🪐
JISOO🪐
@sooyaaa__
Korea, Republic of
80.1M Followers
17.3M Avg.Views
4.2% Engagement Rate
323.3K - 525.7KUSD Est. Pricing
Premier League
Premier League
@premierleague
United Kingdom
79.8M Followers
3.5M Avg.Views
0.2% Engagement Rate
322.1K - 523.8KUSD Est. Pricing
433
433
@433
Spain
79.7M Followers
12.7M Avg.Views
0.9% Engagement Rate
321.7K - 523.1KUSD Est. Pricing
Katrina Kaif
Katrina Kaif
@katrinakaif
India
79M Followers
37.9M Avg.Views
3.1% Engagement Rate
318.6K - 518KUSD Est. Pricing
दीपिका पादुकोण
दीपिका पादुकोण
@deepikapadukone
India
78.2M Followers
198.2M Avg.Views
1.8% Engagement Rate
315.7K - 513.4KUSD Est. Pricing
Khabane Lame
Khabane Lame
@khaby00
Italy
78M Followers
25.6M Avg.Views
1.1% Engagement Rate
314.8K - 511.9KUSD Est. Pricing
Abel
Abel
@theweeknd
Canada
78M Followers
12.6M Avg.Views
1.6% Engagement Rate
314.7K - 511.7KUSD Est. Pricing
Victoria's Secret
Victoria's Secret
@victoriassecret
United States
76.8M Followers
1.8M Avg.Views
0.1% Engagement Rate
310.1K - 504.2KUSD Est. Pricing
Georgina Rodríguez
Georgina Rodríguez
@georginagio
76.6M Followers
59.7M Avg.Views
3.7% Engagement Rate
309K - 502.5KUSD Est. Pricing
Erling Braut Haaland
Erling Braut Haaland
@erling
Monaco
76.4M Followers
63.4M Avg.Views
8.4% Engagement Rate
308.2K - 501.1KUSD Est. Pricing
Neha Kakkar
Neha Kakkar
@nehakakkar
India
76.3M Followers
5.2M Avg.Views
0.3% Engagement Rate
307.8K - 500.6KUSD Est. Pricing
V
V
@thv
Korea, Republic of
75.9M Followers
33M Avg.Views
11.1% Engagement Rate
306.2K - 497.9KUSD Est. Pricing
Raffi Ahmad and Nagita Slavina
Raffi Ahmad and Nagita Slavina
@raffinagita1717
Indonesia
75.1M Followers
1.3M Avg.Views
0.1% Engagement Rate
303K - 492.6KUSD Est. Pricing
Karim Benzema
Karim Benzema
@karimbenzema
Spain
74.1M Followers
17.4M Avg.Views
0.8% Engagement Rate
299K - 486.1KUSD Est. Pricing
Gigi Hadid
Gigi Hadid
@gigihadid
United States
73.7M Followers
4.4M Avg.Views
1.4% Engagement Rate
297.5K - 483.7KUSD Est. Pricing
Salman Khan
Salman Khan
@beingsalmankhan
India
72.5M Followers
20.4M Avg.Views
3.8% Engagement Rate
292.4K - 475.5KUSD Est. Pricing
Millie Bobby Brown
Millie Bobby Brown
@milliebobbybrown
United States
70.9M Followers
16.7M Avg.Views
2.1% Engagement Rate
286.3K - 465.5KUSD Est. Pricing
Emma Watson
Emma Watson
@emmawatson
United Kingdom
70.9M Followers
5.3M Avg.Views
1% Engagement Rate
286.2K - 465.3KUSD Est. Pricing
KAROL G
KAROL G
@karolg
United States
70.3M Followers
36.3M Avg.Views
2.9% Engagement Rate
283.5K - 461KUSD Est. Pricing
Will Smith
Will Smith
@willsmith
United States
69.2M Followers
2M Avg.Views
0.1% Engagement Rate
279.1K - 453.9KUSD Est. Pricing
Sergio Ramos
Sergio Ramos
@sergioramos
Spain
69.1M Followers
6.4M Avg.Views
1.8% Engagement Rate
279K - 453.7KUSD Est. Pricing
Justin Timberlake
Justin Timberlake
@justintimberlake
United States
69M Followers
4.3M Avg.Views
0.2% Engagement Rate
278.4K - 452.6KUSD Est. Pricing
Jacqueline Fernandez
Jacqueline Fernandez
@jacquelienefernandez
India
68.5M Followers
1.5M Avg.Views
0.2% Engagement Rate
276.4K - 449.5KUSD Est. Pricing
Shawn Mendes
Shawn Mendes
@shawnmendes
Canada
68.4M Followers
9.4M Avg.Views
1.2% Engagement Rate
276K - 448.7KUSD Est. Pricing
Urvashi Rautela
Urvashi Rautela
@urvashirautela
United Arab Emirates
67.9M Followers
4.3M Avg.Views
0.2% Engagement Rate
274K - 445.5KUSD Est. Pricing
AnushkaSharma1588
AnushkaSharma1588
@anushkasharma
India
67.9M Followers
46.7M Avg.Views
4.7% Engagement Rate
273.9K - 445.4KUSD Est. Pricing
Mohamed Salah
Mohamed Salah
@mosalah
United Kingdom
67.7M Followers
16.7M Avg.Views
1.9% Engagement Rate
273.3K - 444.4KUSD Est. Pricing
FIFA World Cup
FIFA World Cup
@fifaworldcup
Switzerland
67.7M Followers
4.6M Avg.Views
0.5% Engagement Rate
273.1K - 444KUSD Est. Pricing
Marcelo Vieira
Marcelo Vieira
@marcelotwelve
Spain
67.2M Followers
2M Avg.Views
0.3% Engagement Rate
271.3K - 441.1KUSD Est. Pricing
Paris Saint-Germain
Paris Saint-Germain
@psg
France
67.1M Followers
3.2M Avg.Views
0.4% Engagement Rate
270.7K - 440.2KUSD Est. Pricing
Akshay Kumar
Akshay Kumar
@akshaykumar
India
66.5M Followers
10.7M Avg.Views
0.8% Engagement Rate
268.5K - 436.6KUSD Est. Pricing
Manchester United
Manchester United
@manutd
United Kingdom
65.9M Followers
2.6M Avg.Views
0.2% Engagement Rate
266K - 432.6KUSD Est. Pricing
Tom Holland
Tom Holland
@tomholland2013
United States
65.7M Followers
35.9M Avg.Views
5.4% Engagement Rate
265K - 430.8KUSD Est. Pricing
Zlatan Ibrahimović
Zlatan Ibrahimović
@zlatan
Italy
65.4M Followers
8.9M Avg.Views
1.1% Engagement Rate
263.9K - 429.2KUSD Est. Pricing
Vinicius Jr. ⚡️🇧🇷
Vinicius Jr. ⚡️🇧🇷
@vinijr
Brazil
63.8M Followers
21.5M Avg.Views
3.9% Engagement Rate
257.7K - 418.9KUSD Est. Pricing
Paul Labile Shakur Pogba
Paul Labile Shakur Pogba
@paulpogba
Brazil
63.7M Followers
2.2M Avg.Views
0.7% Engagement Rate
257K - 417.9KUSD Est. Pricing
Marvel Entertainment
Marvel Entertainment
@marvel
United States
63.6M Followers
4.4M Avg.Views
0.6% Engagement Rate
256.7K - 417.5KUSD Est. Pricing
MALUMA
MALUMA
@maluma
United States
63.3M Followers
14.5M Avg.Views
0.9% Engagement Rate
255.5K - 415.5KUSD Est. Pricing
⋆𐙚₊˚⊹♡ camila
⋆𐙚₊˚⊹♡ camila
@camila_cabello
United States
61.8M Followers
4.7M Avg.Views
1.1% Engagement Rate
249.5K - 405.6KUSD Est. Pricing
ZARA
ZARA
@zara
Spain
61.6M Followers
1.9M Avg.Views
0% Engagement Rate
248.6K - 404.2KUSD Est. Pricing
Anitta 🎤
Anitta 🎤
@anitta
Brazil
61.2M Followers
4.1M Avg.Views
0.4% Engagement Rate
246.9K - 401.5KUSD Est. Pricing
Lady Gaga
Lady Gaga
@ladygaga
United States
61.1M Followers
12.3M Avg.Views
2.3% Engagement Rate
246.8K - 401.2KUSD Est. Pricing
disha patani (paatni) 🦋
disha patani (paatni) 🦋
@dishapatani
India
60.4M Followers
6.9M Avg.Views
0.6% Engagement Rate
243.7K - 396.3KUSD Est. Pricing
JIMIN
JIMIN
@j.m
Korea, Republic of
59.7M Followers
54.2M Avg.Views
11.9% Engagement Rate
240.7K - 391.4KUSD Est. Pricing
Zac Efron
Zac Efron
@zacefron
United States
59.5M Followers
17.4M Avg.Views
1.2% Engagement Rate
240K - 390.2KUSD Est. Pricing
Bella 🦋
Bella 🦋
@bellahadid
United States
59.3M Followers
2.9M Avg.Views
0.9% Engagement Rate
239.2K - 388.9KUSD Est. Pricing
flame
flame
@travisscott
United States
59.2M Followers
23.1M Avg.Views
3.9% Engagement Rate
238.8K - 388.3KUSD Est. Pricing
Leonardo DiCaprio
Leonardo DiCaprio
@leonardodicaprio
United States
59M Followers
2.4M Avg.Views
0.2% Engagement Rate
238.2K - 387.3KUSD Est. Pricing

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