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Top 1,000 Influencers on Instagram

We've built the ultimate Instagram influencer list. This is our latest ranking of the 1,000 most impactful Instagram creators for influencer marketing, based on March 2026 data.

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Instagram
Instagram
@instagram
United States
700.1M Followers
46.3M Avg.Views
0% Engagement Rate
2.8M - 4.6MUSD Est. Pricing
Cristiano Ronaldo
Cristiano Ronaldo
@cristiano
Portugal
671.9M Followers
82M Avg.Views
0.7% Engagement Rate
2.7M - 4.4MUSD Est. Pricing
Leo Messi
Leo Messi
@leomessi
United States
511.6M Followers
100.9M Avg.Views
1% Engagement Rate
2.1M - 3.4MUSD Est. Pricing
Selena Gomez
Selena Gomez
@selenagomez
United States
415M Followers
27.4M Avg.Views
0.8% Engagement Rate
1.7M - 2.7MUSD Est. Pricing
Kylie
Kylie
@kyliejenner
United States
391.1M Followers
31.7M Avg.Views
0.5% Engagement Rate
1.6M - 2.6MUSD Est. Pricing
Dwayne Johnson
Dwayne Johnson
@therock
United States
390.7M Followers
5.7M Avg.Views
0.1% Engagement Rate
1.6M - 2.6MUSD Est. Pricing
Ariana Grande
Ariana Grande
@arianagrande
United States
372M Followers
8.9M Avg.Views
0.3% Engagement Rate
1.5M - 2.4MUSD Est. Pricing
Kim Kardashian
Kim Kardashian
@kimkardashian
United States
353.4M Followers
12M Avg.Views
0.1% Engagement Rate
1.4M - 2.3MUSD Est. Pricing
Beyoncé
Beyoncé
@beyonce
United States
307.9M Followers
13.4M Avg.Views
0.4% Engagement Rate
1.2M - 2MUSD Est. Pricing
Khloé Kardashian
Khloé Kardashian
@khloekardashian
United States
299.4M Followers
5.8M Avg.Views
0% Engagement Rate
1.2M - 2MUSD Est. Pricing

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Nike
Nike
@nike
United States
298M Followers
29.3M Avg.Views
0.1% Engagement Rate
1.2M - 2MUSD Est. Pricing
Justin Bieber
Justin Bieber
@lilbieber
United States
292.1M Followers
9M Avg.Views
0.2% Engagement Rate
1.2M - 1.9MUSD Est. Pricing
Kendall
Kendall
@kendalljenner
United States
284.6M Followers
23.8M Avg.Views
0.7% Engagement Rate
1.1M - 1.9MUSD Est. Pricing
Taylor Swift
Taylor Swift
@taylorswift
United States
280.7M Followers
74.1M Avg.Views
2.2% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
National Geographic
National Geographic
@natgeo
United States
275.3M Followers
3.2M Avg.Views
0% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Virat Kohli
Virat Kohli
@virat.kohli
India
274.9M Followers
47.6M Avg.Views
3.3% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Jennifer Lopez
Jennifer Lopez
@jlo
United States
246.2M Followers
9M Avg.Views
0.2% Engagement Rate
993.6K - 1.6MUSD Est. Pricing
Neymar Jr
Neymar Jr
@neymarjr
Brazil
234M Followers
29.2M Avg.Views
1% Engagement Rate
944.3K - 1.5MUSD Est. Pricing
Barbie
Barbie
@nickiminaj
France
223.7M Followers
8.8M Avg.Views
0.2% Engagement Rate
902.7K - 1.5MUSD Est. Pricing
Kourtney Kardashian Barker
Kourtney Kardashian Barker
@kourtneykardash
United States
215.5M Followers
7M Avg.Views
0.1% Engagement Rate
869.8K - 1.4MUSD Est. Pricing
Miley Cyrus
Miley Cyrus
@mileycyrus
United States
210.9M Followers
11.8M Avg.Views
0.4% Engagement Rate
851K - 1.4MUSD Est. Pricing
KATY PERRY
KATY PERRY
@katyperry
United States
201.2M Followers
3.5M Avg.Views
0.1% Engagement Rate
812.1K - 1.3MUSD Est. Pricing
Real Madrid C.F.
Real Madrid C.F.
@realmadrid
Spain
181.1M Followers
6.4M Avg.Views
0.1% Engagement Rate
730.8K - 1.2MUSD Est. Pricing
Kevin Hart
Kevin Hart
@kevinhart4real
United States
176.1M Followers
1.8M Avg.Views
0.1% Engagement Rate
710.6K - 1.2MUSD Est. Pricing
Zendaya
Zendaya
@zendaya
United States
175.7M Followers
57.2M Avg.Views
2.8% Engagement Rate
709.1K - 1.2MUSD Est. Pricing
Cardi B
Cardi B
@iamcardib
United States
164.3M Followers
21.6M Avg.Views
1% Engagement Rate
663.2K - 1.1MUSD Est. Pricing
👑
👑
@kingjames
United States
157.3M Followers
5.2M Avg.Views
0.2% Engagement Rate
634.9K - 1MUSD Est. Pricing
Demi Lovato
Demi Lovato
@ddlovato
United States
152.3M Followers
1.7M Avg.Views
0.2% Engagement Rate
614.5K - 999.2KUSD Est. Pricing
badgalriri
badgalriri
@badgalriri
United States
149.1M Followers
19.7M Avg.Views
1.3% Engagement Rate
601.8K - 978.6KUSD Est. Pricing
FC Barcelona
FC Barcelona
@fcbarcelona
Spain
146.9M Followers
8.7M Avg.Views
0.4% Engagement Rate
592.7K - 963.7KUSD Est. Pricing
BROWN
BROWN
@chrisbrownofficial
United States
143.8M Followers
3.7M Avg.Views
0.3% Engagement Rate
580.1K - 943.3KUSD Est. Pricing
champagnepapi
champagnepapi
@champagnepapi
United States
141.8M Followers
13.9M Avg.Views
0.7% Engagement Rate
572.3K - 930.5KUSD Est. Pricing
Ellen DeGeneres
Ellen DeGeneres
@ellendegeneres
United States
134.1M Followers
2.4M Avg.Views
0.1% Engagement Rate
541.3K - 880.2KUSD Est. Pricing
Kylian Mbappé
Kylian Mbappé
@k.mbappe
France
130.4M Followers
7.5M Avg.Views
2% Engagement Rate
526.1K - 855.5KUSD Est. Pricing
BILLIE EILISH
BILLIE EILISH
@billieeilish
United States
125.2M Followers
28.8M Avg.Views
2.8% Engagement Rate
505.4K - 821.8KUSD Est. Pricing
UEFA Champions League
UEFA Champions League
@championsleague
United Kingdom
121.2M Followers
4.2M Avg.Views
0.1% Engagement Rate
489K - 795.1KUSD Est. Pricing
LISA
LISA
@lalalalisa_m
Thailand
107M Followers
26.6M Avg.Views
3.3% Engagement Rate
431.9K - 702.3KUSD Est. Pricing
Gal Gadot
Gal Gadot
@gal_gadot
106.3M Followers
6.1M Avg.Views
0.4% Engagement Rate
428.9K - 697.4KUSD Est. Pricing
Vin Diesel
Vin Diesel
@vindiesel
Brazil
105.2M Followers
6.6M Avg.Views
0.8% Engagement Rate
424.4K - 690.1KUSD Est. Pricing
Narendra Modi
Narendra Modi
@narendramodi
India
100.2M Followers
15.5M Avg.Views
0.7% Engagement Rate
404.3K - 657.3KUSD Est. Pricing
NASA
NASA
@nasa
United States
99M Followers
6.1M Avg.Views
0.4% Engagement Rate
399.4K - 649.4KUSD Est. Pricing
Shakira
Shakira
@shakira
Mexico
95.9M Followers
11.7M Avg.Views
1.1% Engagement Rate
386.8K - 628.9KUSD Est. Pricing
Shraddha ✶
Shraddha ✶
@shraddhakapoor
India
94.9M Followers
22.8M Avg.Views
2.1% Engagement Rate
382.8K - 622.4KUSD Est. Pricing
Priyanka
Priyanka
@priyankachopra
United States
94.3M Followers
8.7M Avg.Views
0.8% Engagement Rate
380.4K - 618.5KUSD Est. Pricing
NBA
NBA
@nba
United States
90.2M Followers
670.4K Avg.Views
0% Engagement Rate
363.9K - 591.6KUSD Est. Pricing
J
J
@jennierubyjane
Korea, Republic of
89.7M Followers
74.2M Avg.Views
4.3% Engagement Rate
361.8K - 588.3KUSD Est. Pricing
DUA LIPA
DUA LIPA
@dualipa
United States
88.7M Followers
8.4M Avg.Views
1.6% Engagement Rate
358.1K - 582.2KUSD Est. Pricing
snoopdogg
snoopdogg
@snoopdogg
United States
88.5M Followers
1.2M Avg.Views
0% Engagement Rate
357.3K - 580.9KUSD Est. Pricing
David Beckham
David Beckham
@davidbeckham
United States
88.5M Followers
7.9M Avg.Views
0.6% Engagement Rate
357.2K - 580.8KUSD Est. Pricing
Alia Bhatt 💛
Alia Bhatt 💛
@aliaabhatt
India
86.9M Followers
18.2M Avg.Views
1.6% Engagement Rate
350.6K - 570KUSD Est. Pricing
MrBeast
MrBeast
@mrbeast
United States
85M Followers
24.6M Avg.Views
1.3% Engagement Rate
342.9K - 557.5KUSD Est. Pricing
ROSÉ
ROSÉ
@roses_are_rosie
Korea, Republic of
84.6M Followers
14.2M Avg.Views
3.7% Engagement Rate
341.3K - 555KUSD Est. Pricing
दीपिका पादुकोण
दीपिका पादुकोण
@deepikapadukone
India
80.5M Followers
124.3M Avg.Views
1.5% Engagement Rate
324.7K - 527.9KUSD Est. Pricing
JISOO🪐
JISOO🪐
@sooyaaa__
Korea, Republic of
80.3M Followers
119.4M Avg.Views
3.3% Engagement Rate
324.1K - 527KUSD Est. Pricing
Katrina Kaif
Katrina Kaif
@katrinakaif
India
80.2M Followers
33.2M Avg.Views
2.7% Engagement Rate
323.5K - 526.1KUSD Est. Pricing
Premier League
Premier League
@premierleague
United Kingdom
79.8M Followers
2.5M Avg.Views
0.1% Engagement Rate
321.9K - 523.4KUSD Est. Pricing
Victoria's Secret
Victoria's Secret
@victoriassecret
United States
79.7M Followers
1M Avg.Views
0% Engagement Rate
321.6K - 523KUSD Est. Pricing
Ronaldo de Assis Moreira
Ronaldo de Assis Moreira
@ronaldinho
Brazil
78.5M Followers
3.7M Avg.Views
0.3% Engagement Rate
316.6K - 514.8KUSD Est. Pricing
Neha Kakkar
Neha Kakkar
@nehakakkar
India
78M Followers
10.1M Avg.Views
0.3% Engagement Rate
314.6K - 511.5KUSD Est. Pricing
BTS official
BTS official
@bts.bighitofficial
Korea, Republic of
77.8M Followers
13.6M Avg.Views
1.2% Engagement Rate
314K - 510.6KUSD Est. Pricing
433
433
@433
Spain
77.6M Followers
8.9M Avg.Views
0.7% Engagement Rate
313K - 509KUSD Est. Pricing
Khabane Lame
Khabane Lame
@khaby00
Italy
77.6M Followers
23.9M Avg.Views
0.9% Engagement Rate
313K - 508.9KUSD Est. Pricing
Raffi Ahmad and Nagita Slavina
Raffi Ahmad and Nagita Slavina
@raffinagita1717
Indonesia
76.9M Followers
1.5M Avg.Views
0.1% Engagement Rate
310.5K - 504.9KUSD Est. Pricing
Abel
Abel
@theweeknd
Canada
76.8M Followers
10.5M Avg.Views
1.1% Engagement Rate
309.8K - 503.8KUSD Est. Pricing
Gigi Hadid
Gigi Hadid
@gigihadid
United States
75.9M Followers
4.4M Avg.Views
1.3% Engagement Rate
306.2K - 497.8KUSD Est. Pricing
Karim Benzema
Karim Benzema
@karimbenzema
Spain
75.2M Followers
7.2M Avg.Views
0.7% Engagement Rate
303.6K - 493.6KUSD Est. Pricing
Salman Khan
Salman Khan
@beingsalmankhan
India
72.6M Followers
20.1M Avg.Views
3% Engagement Rate
292.9K - 476.2KUSD Est. Pricing
Emma Watson
Emma Watson
@emmawatson
United Kingdom
72.5M Followers
4.1M Avg.Views
1.2% Engagement Rate
292.4K - 475.5KUSD Est. Pricing
Millie Bobby Brown
Millie Bobby Brown
@milliebobbybrown
United States
72.4M Followers
71.2M Avg.Views
4% Engagement Rate
292.2K - 475.1KUSD Est. Pricing
Georgina Rodríguez
Georgina Rodríguez
@georginagio
72.2M Followers
41.9M Avg.Views
3.1% Engagement Rate
291.5K - 474KUSD Est. Pricing
Justin Timberlake
Justin Timberlake
@justintimberlake
United States
71.5M Followers
3.1M Avg.Views
0.2% Engagement Rate
288.4K - 469KUSD Est. Pricing
KAROL G
KAROL G
@karolg
United States
71.4M Followers
30M Avg.Views
3% Engagement Rate
288K - 468.3KUSD Est. Pricing
Jacqueline Fernandez
Jacqueline Fernandez
@jacquelienefernandez
India
70.5M Followers
4.3M Avg.Views
0.4% Engagement Rate
284.6K - 462.8KUSD Est. Pricing
Shawn Mendes
Shawn Mendes
@shawnmendes
Canada
70.4M Followers
7.5M Avg.Views
1.1% Engagement Rate
284.2K - 462.1KUSD Est. Pricing
V
V
@thv
Korea, Republic of
70.3M Followers
39.8M Avg.Views
13.6% Engagement Rate
283.9K - 461.6KUSD Est. Pricing
Urvashi Rautela
Urvashi Rautela
@urvashirautela
United Arab Emirates
69.3M Followers
1.7M Avg.Views
0.1% Engagement Rate
279.8K - 454.9KUSD Est. Pricing
Will Smith
Will Smith
@willsmith
United States
69.2M Followers
2M Avg.Views
0.1% Engagement Rate
279.1K - 453.9KUSD Est. Pricing
AnushkaSharma1588
AnushkaSharma1588
@anushkasharma
India
68.7M Followers
34.3M Avg.Views
4% Engagement Rate
277.4K - 451KUSD Est. Pricing
Marcelo Vieira
Marcelo Vieira
@marcelotwelve
Spain
68.5M Followers
8.3M Avg.Views
0.2% Engagement Rate
276.6K - 449.8KUSD Est. Pricing
Sergio Ramos
Sergio Ramos
@sergioramos
Spain
67.6M Followers
4.4M Avg.Views
0.7% Engagement Rate
272.9K - 443.8KUSD Est. Pricing
Akshay Kumar
Akshay Kumar
@akshaykumar
India
66.5M Followers
10.7M Avg.Views
0.8% Engagement Rate
268.5K - 436.6KUSD Est. Pricing
Manchester United
Manchester United
@manutd
United Kingdom
66.3M Followers
4M Avg.Views
0.3% Engagement Rate
267.6K - 435.1KUSD Est. Pricing
Mohamed Salah
Mohamed Salah
@mosalah
United Kingdom
66.2M Followers
12.6M Avg.Views
1.1% Engagement Rate
267K - 434.1KUSD Est. Pricing
Paris Saint-Germain
Paris Saint-Germain
@psg
France
65.9M Followers
1.6M Avg.Views
0.1% Engagement Rate
265.7K - 432.1KUSD Est. Pricing
Paul Labile Shakur Pogba
Paul Labile Shakur Pogba
@paulpogba
Brazil
65M Followers
7.4M Avg.Views
1% Engagement Rate
262.1K - 426.2KUSD Est. Pricing
MALUMA
MALUMA
@maluma
United States
64.4M Followers
11.6M Avg.Views
1.1% Engagement Rate
260.1K - 422.9KUSD Est. Pricing
Marvel Entertainment
Marvel Entertainment
@marvel
United States
64.2M Followers
4.2M Avg.Views
0.4% Engagement Rate
259.2K - 421.4KUSD Est. Pricing
Zlatan Ibrahimović
Zlatan Ibrahimović
@zlatan
Italy
64.1M Followers
6.7M Avg.Views
0.7% Engagement Rate
258.8K - 420.8KUSD Est. Pricing
⋆𐙚₊˚⊹♡ camila
⋆𐙚₊˚⊹♡ camila
@camila_cabello
United States
63.5M Followers
3.1M Avg.Views
0.9% Engagement Rate
256.1K - 416.4KUSD Est. Pricing
Anitta 🎤
Anitta 🎤
@anitta
Brazil
62.9M Followers
3.3M Avg.Views
0.5% Engagement Rate
253.9K - 412.9KUSD Est. Pricing
Tom Holland
Tom Holland
@tomholland2013
United States
62.8M Followers
18.2M Avg.Views
2.5% Engagement Rate
253.4K - 412KUSD Est. Pricing
Lady Gaga
Lady Gaga
@ladygaga
United States
62.4M Followers
12.2M Avg.Views
2.4% Engagement Rate
251.8K - 409.5KUSD Est. Pricing
ZARA
ZARA
@zara
Spain
62.3M Followers
1.8M Avg.Views
0.1% Engagement Rate
251.3K - 408.6KUSD Est. Pricing
disha patani (paatni) 🦋
disha patani (paatni) 🦋
@dishapatani
India
61.7M Followers
7.2M Avg.Views
0.9% Engagement Rate
248.9K - 404.7KUSD Est. Pricing
Bella 🦋
Bella 🦋
@bellahadid
United States
60.8M Followers
2.5M Avg.Views
1% Engagement Rate
245.6K - 399.3KUSD Est. Pricing
Juventus
Juventus
@juventus
Spain
60.1M Followers
1.4M Avg.Views
0.1% Engagement Rate
242.4K - 394.1KUSD Est. Pricing
Leonardo DiCaprio
Leonardo DiCaprio
@leonardodicaprio
United States
60M Followers
2.6M Avg.Views
0.3% Engagement Rate
242.1K - 393.7KUSD Est. Pricing
flame
flame
@travisscott
United States
59.9M Followers
13.3M Avg.Views
3.7% Engagement Rate
241.8K - 393.1KUSD Est. Pricing
CHANEL
CHANEL
@chanelofficial
France
59.9M Followers
1.8M Avg.Views
0.1% Engagement Rate
241.7K - 392.9KUSD Est. Pricing
Zac Efron
Zac Efron
@zacefron
United States
59.5M Followers
17.4M Avg.Views
1.2% Engagement Rate
240K - 390.3KUSD Est. Pricing
Vinicius Jr. ⚡️🇧🇷
Vinicius Jr. ⚡️🇧🇷
@vinijr
Brazil
59M Followers
15M Avg.Views
5.4% Engagement Rate
237.9K - 386.9KUSD Est. Pricing

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