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Top 1,000 Influencers on Instagram

We've built the ultimate Instagram influencer list. This is our latest ranking of the 1,000 most impactful Instagram creators for influencer marketing, based on October 2026 data.

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Instagram
Instagram
@instagram
United States
686.6M Followers
30.3M Avg.Views
0.1% Engagement Rate
2.8M - 4.5MUSD Est. Pricing
Cristiano Ronaldo
Cristiano Ronaldo
@cristiano
Portugal
679.3M Followers
103.7M Avg.Views
1.4% Engagement Rate
2.7M - 4.5MUSD Est. Pricing
Leo Messi
Leo Messi
@leomessi
United States
516.9M Followers
98.5M Avg.Views
1.9% Engagement Rate
2.1M - 3.4MUSD Est. Pricing
Selena Gomez
Selena Gomez
@selenagomez
United States
403.1M Followers
17.8M Avg.Views
0.6% Engagement Rate
1.6M - 2.6MUSD Est. Pricing
Dwayne Johnson
Dwayne Johnson
@therock
United States
381.1M Followers
1.1M Avg.Views
0% Engagement Rate
1.5M - 2.5MUSD Est. Pricing
Kylie
Kylie
@kyliejenner
United States
380.8M Followers
17.6M Avg.Views
0.4% Engagement Rate
1.5M - 2.5MUSD Est. Pricing
Ariana Grande
Ariana Grande
@arianagrande
United States
362.6M Followers
4.7M Avg.Views
0.2% Engagement Rate
1.5M - 2.4MUSD Est. Pricing
Kim Kardashian
Kim Kardashian
@kimkardashian
United States
343.9M Followers
13.1M Avg.Views
0.3% Engagement Rate
1.4M - 2.3MUSD Est. Pricing
Beyoncé
Beyoncé
@beyonce
United States
299M Followers
13.4M Avg.Views
0.5% Engagement Rate
1.2M - 2MUSD Est. Pricing
Khloé Kardashian
Khloé Kardashian
@khloekardashian
United States
291.6M Followers
4.4M Avg.Views
0% Engagement Rate
1.2M - 1.9MUSD Est. Pricing

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Nike
Nike
@nike
United States
291.1M Followers
4.6M Avg.Views
0.1% Engagement Rate
1.2M - 1.9MUSD Est. Pricing
Justin Bieber
Justin Bieber
@lilbieber
United States
286.4M Followers
22.7M Avg.Views
0.9% Engagement Rate
1.2M - 1.9MUSD Est. Pricing
Kendall
Kendall
@kendalljenner
United States
277.5M Followers
8.4M Avg.Views
0.6% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Taylor Swift
Taylor Swift
@taylorswift
United States
272.8M Followers
52.5M Avg.Views
2.1% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Virat Kohli
Virat Kohli
@virat.kohli
India
271.5M Followers
34.3M Avg.Views
2.7% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
National Geographic
National Geographic
@natgeo
United States
268.5M Followers
1.4M Avg.Views
0.1% Engagement Rate
1.1M - 1.8MUSD Est. Pricing
Neymar Jr
Neymar Jr
@neymarjr
Brazil
241.8M Followers
20.4M Avg.Views
1% Engagement Rate
975.7K - 1.6MUSD Est. Pricing
Jennifer Lopez
Jennifer Lopez
@jlo
United States
240M Followers
3.6M Avg.Views
0.2% Engagement Rate
968.7K - 1.6MUSD Est. Pricing
Kourtney Kardashian Barker
Kourtney Kardashian Barker
@kourtneykardash
United States
209.2M Followers
7M Avg.Views
0.1% Engagement Rate
844.2K - 1.4MUSD Est. Pricing
MILEY
MILEY
@miley
United States
205.6M Followers
5.3M Avg.Views
0.3% Engagement Rate
829.7K - 1.3MUSD Est. Pricing
KATY PERRY
KATY PERRY
@katyperry
United States
195.3M Followers
1.1M Avg.Views
0% Engagement Rate
788.2K - 1.3MUSD Est. Pricing
Real Madrid C.F.
Real Madrid C.F.
@realmadrid
Spain
181.2M Followers
19.4M Avg.Views
0.3% Engagement Rate
731.2K - 1.2MUSD Est. Pricing
Zendaya
Zendaya
@zendaya
United States
178.6M Followers
35.8M Avg.Views
2.8% Engagement Rate
720.9K - 1.2MUSD Est. Pricing
Kevin Hart
Kevin Hart
@kevinhart4real
United States
172M Followers
713K Avg.Views
0% Engagement Rate
694K - 1.1MUSD Est. Pricing
Cardi B
Cardi B
@iamcardib
United States
161M Followers
7.6M Avg.Views
0.6% Engagement Rate
649.6K - 1.1MUSD Est. Pricing
👑
👑
@kingjames
United States
153.8M Followers
726.7K Avg.Views
0.2% Engagement Rate
620.7K - 1MUSD Est. Pricing
FC Barcelona
FC Barcelona
@fcbarcelona
Spain
148.9M Followers
11.8M Avg.Views
0.4% Engagement Rate
600.8K - 977KUSD Est. Pricing
Demi Lovato
Demi Lovato
@ddlovato
United States
147.6M Followers
6.5M Avg.Views
0.3% Engagement Rate
595.6K - 968.5KUSD Est. Pricing
badgalriri
badgalriri
@badgalriri
United States
145.8M Followers
12.1M Avg.Views
1.2% Engagement Rate
588.3K - 956.5KUSD Est. Pricing
champagnepapi
champagnepapi
@champagnepapi
United States
140M Followers
13.1M Avg.Views
0.9% Engagement Rate
564.8K - 918.4KUSD Est. Pricing
BROWN
BROWN
@chrisbrownofficial
United States
139.9M Followers
2M Avg.Views
0.2% Engagement Rate
564.7K - 918.2KUSD Est. Pricing
Kylian Mbappé
Kylian Mbappé
@k.mbappe
France
136.9M Followers
11.8M Avg.Views
2.5% Engagement Rate
552.5K - 898.3KUSD Est. Pricing
Ellen DeGeneres
Ellen DeGeneres
@ellendegeneres
United States
129.9M Followers
3.9M Avg.Views
0.2% Engagement Rate
524.1K - 852.2KUSD Est. Pricing
BILLIE EILISH
BILLIE EILISH
@billieeilish
United States
124.2M Followers
26.7M Avg.Views
3.1% Engagement Rate
501.3K - 815KUSD Est. Pricing
UEFA Champions League
UEFA Champions League
@championsleague
United Kingdom
120.6M Followers
3M Avg.Views
0.2% Engagement Rate
486.6K - 791.3KUSD Est. Pricing
Narendra Modi
Narendra Modi
@narendramodi
India
106.8M Followers
3.8M Avg.Views
1.1% Engagement Rate
430.9K - 700.6KUSD Est. Pricing
LISA
LISA
@lalalalisa_m
Thailand
106M Followers
25.6M Avg.Views
3.5% Engagement Rate
427.7K - 695.4KUSD Est. Pricing
NASA
NASA
@nasa
United States
104.4M Followers
8.1M Avg.Views
0.4% Engagement Rate
421.3K - 685.1KUSD Est. Pricing
Shakira
Shakira
@shakira
Mexico
103.6M Followers
52.8M Avg.Views
2% Engagement Rate
418.2K - 680KUSD Est. Pricing
Vin Diesel
Vin Diesel
@vindiesel
Brazil
103.5M Followers
5.2M Avg.Views
0.5% Engagement Rate
417.5K - 678.9KUSD Est. Pricing
Gal Gadot
Gal Gadot
@gal_gadot
103.4M Followers
2.1M Avg.Views
0.2% Engagement Rate
417.3K - 678.6KUSD Est. Pricing
Shraddha ✶
Shraddha ✶
@shraddhakapoor
India
92.9M Followers
30.5M Avg.Views
1.9% Engagement Rate
375K - 609.8KUSD Est. Pricing
Priyanka
Priyanka
@priyankachopra
United States
92.9M Followers
8.7M Avg.Views
0.8% Engagement Rate
374.8K - 609.5KUSD Est. Pricing
MrBeast
MrBeast
@mrbeast
United States
89.9M Followers
9.5M Avg.Views
1.9% Engagement Rate
363K - 590.2KUSD Est. Pricing
J
J
@jennierubyjane
Korea, Republic of
89.5M Followers
67.9M Avg.Views
3.5% Engagement Rate
361.1K - 587.1KUSD Est. Pricing
DUA LIPA
DUA LIPA
@dualipa
United States
88.8M Followers
5.3M Avg.Views
1.7% Engagement Rate
358.3K - 582.6KUSD Est. Pricing
NBA
NBA
@nba
United States
87.9M Followers
422.8K Avg.Views
0% Engagement Rate
354.9K - 577.1KUSD Est. Pricing
David Beckham
David Beckham
@davidbeckham
United States
87.7M Followers
2.2M Avg.Views
0.8% Engagement Rate
353.9K - 575.5KUSD Est. Pricing
snoopdogg
snoopdogg
@snoopdogg
United States
86.8M Followers
500.6K Avg.Views
0% Engagement Rate
350.1K - 569.3KUSD Est. Pricing
Alia Bhatt 💛
Alia Bhatt 💛
@aliaabhatt
India
85.2M Followers
4.4M Avg.Views
0.6% Engagement Rate
344K - 559.4KUSD Est. Pricing
ROSÉ
ROSÉ
@roses_are_rosie
Korea, Republic of
83.1M Followers
8.6M Avg.Views
2.3% Engagement Rate
335.4K - 545.4KUSD Est. Pricing
BTS official
BTS official
@bts.bighitofficial
Korea, Republic of
81.6M Followers
20.3M Avg.Views
3.7% Engagement Rate
329.4K - 535.7KUSD Est. Pricing
Ronaldo de Assis Moreira
Ronaldo de Assis Moreira
@ronaldinho
Brazil
81M Followers
8M Avg.Views
0.5% Engagement Rate
327K - 531.7KUSD Est. Pricing
Premier League
Premier League
@premierleague
United Kingdom
80.4M Followers
3.1M Avg.Views
0.1% Engagement Rate
324.5K - 527.6KUSD Est. Pricing
JISOO🪐
JISOO🪐
@sooyaaa__
Korea, Republic of
80.1M Followers
11.2M Avg.Views
2.6% Engagement Rate
323.3K - 525.7KUSD Est. Pricing
433
433
@433
Spain
79.6M Followers
11.1M Avg.Views
0.9% Engagement Rate
321.4K - 522.6KUSD Est. Pricing
Katrina Kaif
Katrina Kaif
@katrinakaif
India
78.8M Followers
38.1M Avg.Views
3.1% Engagement Rate
318K - 517KUSD Est. Pricing
Georgina Rodríguez
Georgina Rodríguez
@georginagio
78.4M Followers
46.9M Avg.Views
4.9% Engagement Rate
316.3K - 514.2KUSD Est. Pricing
दीपिका पादुकोण
दीपिका पादुकोण
@deepikapadukone
India
78M Followers
86.6M Avg.Views
2.5% Engagement Rate
314.9K - 512KUSD Est. Pricing
Khabane Lame
Khabane Lame
@khaby00
Italy
78M Followers
16.6M Avg.Views
1.3% Engagement Rate
314.8K - 511.9KUSD Est. Pricing
Abel
Abel
@theweeknd
Canada
77.5M Followers
10.2M Avg.Views
1.8% Engagement Rate
312.6K - 508.4KUSD Est. Pricing
Erling Braut Haaland
Erling Braut Haaland
@erling
Monaco
77.1M Followers
14.9M Avg.Views
2.4% Engagement Rate
310.9K - 505.6KUSD Est. Pricing
V
V
@thv
Korea, Republic of
76.8M Followers
28.6M Avg.Views
10.2% Engagement Rate
310K - 504KUSD Est. Pricing
Victoria's Secret
Victoria's Secret
@victoriassecret
United States
76.8M Followers
958.9K Avg.Views
0.1% Engagement Rate
309.8K - 503.7KUSD Est. Pricing
Neha Kakkar
Neha Kakkar
@nehakakkar
India
76.2M Followers
5.8M Avg.Views
0.3% Engagement Rate
307.6K - 500.1KUSD Est. Pricing
Raffi Ahmad and Nagita Slavina
Raffi Ahmad and Nagita Slavina
@raffinagita1717
Indonesia
75M Followers
860.3K Avg.Views
0% Engagement Rate
302.6K - 492KUSD Est. Pricing
Karim Benzema
Karim Benzema
@karimbenzema
Spain
74.4M Followers
14.7M Avg.Views
1.1% Engagement Rate
300.3K - 488.3KUSD Est. Pricing
Gigi Hadid
Gigi Hadid
@gigihadid
United States
73.5M Followers
5.1M Avg.Views
1.1% Engagement Rate
296.8K - 482.5KUSD Est. Pricing
Salman Khan
Salman Khan
@beingsalmankhan
India
72.7M Followers
14.1M Avg.Views
3.9% Engagement Rate
293.4K - 477.1KUSD Est. Pricing
Emma Watson
Emma Watson
@emmawatson
United Kingdom
70.9M Followers
5.3M Avg.Views
1.7% Engagement Rate
286.2K - 465.4KUSD Est. Pricing
Millie Bobby Brown
Millie Bobby Brown
@milliebobbybrown
United States
70.7M Followers
24M Avg.Views
2.8% Engagement Rate
285.3K - 464KUSD Est. Pricing
KAROL G
KAROL G
@karolg
United States
70.4M Followers
26M Avg.Views
2.8% Engagement Rate
284.3K - 462.2KUSD Est. Pricing
Sergio Ramos
Sergio Ramos
@sergioramos
Spain
69.8M Followers
7.5M Avg.Views
1.4% Engagement Rate
281.9K - 458.3KUSD Est. Pricing
Will Smith
Will Smith
@willsmith
United States
69.2M Followers
2M Avg.Views
0.1% Engagement Rate
279.1K - 453.9KUSD Est. Pricing
Justin Timberlake
Justin Timberlake
@justintimberlake
United States
68.9M Followers
3.5M Avg.Views
0.3% Engagement Rate
278K - 452.1KUSD Est. Pricing
Tom Holland
Tom Holland
@tomholland2013
United States
68.7M Followers
11.4M Avg.Views
5.5% Engagement Rate
277.1K - 450.5KUSD Est. Pricing
Shawn Mendes
Shawn Mendes
@shawnmendes
Canada
68.6M Followers
8.1M Avg.Views
1.5% Engagement Rate
276.9K - 450.2KUSD Est. Pricing
Mohamed Salah
Mohamed Salah
@mosalah
United Kingdom
67.9M Followers
20.4M Avg.Views
2% Engagement Rate
274.2K - 445.8KUSD Est. Pricing
Jacqueline Fernandez
Jacqueline Fernandez
@jacquelienefernandez
India
67.9M Followers
1.3M Avg.Views
0.3% Engagement Rate
274K - 445.6KUSD Est. Pricing
AnushkaSharma1588
AnushkaSharma1588
@anushkasharma
India
67.5M Followers
47.5M Avg.Views
4.8% Engagement Rate
272.5K - 443.1KUSD Est. Pricing
Urvashi Rautela
Urvashi Rautela
@urvashirautela
United Arab Emirates
67.4M Followers
1.1M Avg.Views
0.2% Engagement Rate
272.1K - 442.4KUSD Est. Pricing
Paris Saint-Germain
Paris Saint-Germain
@psg
France
67.4M Followers
1.8M Avg.Views
0.1% Engagement Rate
271.9K - 442.1KUSD Est. Pricing
Marcelo Vieira
Marcelo Vieira
@marcelotwelve
Spain
67.1M Followers
2.8M Avg.Views
0.2% Engagement Rate
270.8K - 440.4KUSD Est. Pricing
FIFA World Cup
FIFA World Cup
@fifaworldcup
Switzerland
67M Followers
11.5M Avg.Views
0.7% Engagement Rate
270.5K - 439.8KUSD Est. Pricing
Akshay Kumar
Akshay Kumar
@akshaykumar
India
66.5M Followers
10.7M Avg.Views
0.8% Engagement Rate
268.5K - 436.6KUSD Est. Pricing
Manchester United
Manchester United
@manutd
United Kingdom
66.1M Followers
1.4M Avg.Views
0.1% Engagement Rate
266.9K - 433.9KUSD Est. Pricing
Zlatan Ibrahimović
Zlatan Ibrahimović
@zlatan
Italy
65.3M Followers
2.6M Avg.Views
0.6% Engagement Rate
263.5K - 428.4KUSD Est. Pricing
Marvel Entertainment
Marvel Entertainment
@marvel
United States
65.1M Followers
2M Avg.Views
0.4% Engagement Rate
262.8K - 427.3KUSD Est. Pricing
Vinicius Jr. ⚡️🇧🇷
Vinicius Jr. ⚡️🇧🇷
@vinijr
Brazil
64M Followers
26.2M Avg.Views
4.7% Engagement Rate
258.4K - 420.1KUSD Est. Pricing
Paul Labile Shakur Pogba
Paul Labile Shakur Pogba
@paulpogba
Brazil
63.5M Followers
2.3M Avg.Views
0.8% Engagement Rate
256.2K - 416.5KUSD Est. Pricing
MALUMA
MALUMA
@maluma
United States
63.4M Followers
7M Avg.Views
1.2% Engagement Rate
256K - 416.2KUSD Est. Pricing
⋆𐙚₊˚⊹♡ camila
⋆𐙚₊˚⊹♡ camila
@camila_cabello
United States
61.8M Followers
5.3M Avg.Views
1.1% Engagement Rate
249.2K - 405.2KUSD Est. Pricing
ZARA
ZARA
@zara
Spain
61.7M Followers
1M Avg.Views
0% Engagement Rate
248.8K - 404.6KUSD Est. Pricing
Lady Gaga
Lady Gaga
@ladygaga
United States
61.2M Followers
5.7M Avg.Views
2.2% Engagement Rate
246.9K - 401.4KUSD Est. Pricing
Anitta 🎤
Anitta 🎤
@anitta
Brazil
61.1M Followers
1.2M Avg.Views
0.5% Engagement Rate
246.5K - 400.7KUSD Est. Pricing
disha patani (paatni) 🦋
disha patani (paatni) 🦋
@dishapatani
India
60.4M Followers
16M Avg.Views
0.7% Engagement Rate
243.8K - 396.5KUSD Est. Pricing
JIMIN
JIMIN
@j.m
Korea, Republic of
60.1M Followers
55.1M Avg.Views
12.2% Engagement Rate
242.7K - 394.6KUSD Est. Pricing
lamineyamal
lamineyamal
@lamineyamal
Spain
59.2M Followers
24.2M Avg.Views
9.9% Engagement Rate
238.8K - 388.2KUSD Est. Pricing
Bella 🦋
Bella 🦋
@bellahadid
United States
59.1M Followers
4.9M Avg.Views
0.8% Engagement Rate
238.5K - 387.7KUSD Est. Pricing
CHANEL
CHANEL
@chanelofficial
France
59M Followers
129.5K Avg.Views
0% Engagement Rate
238.2K - 387.3KUSD Est. Pricing
Juventus
Juventus
@juventus
Spain
59M Followers
291.8K Avg.Views
0.1% Engagement Rate
238.1K - 387.2KUSD Est. Pricing

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