Evaluate real-time performance analytics for 3,583 creators shaping Razer's presence on Instagram within the competitive 10,001 sector.
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Mentions of Razer on Instagram peaked on 26 Jun with 41 posts in a single day, maintaining an average of 256 content pieces per month.
Content analysis reveals Auto & Parts dominates the brand presence, with Image emerging as the preferred format, typically securing engagement within the 1K-10K views and 100K-1M likes brackets.
The full influencer pool collaborating with Razer consists primarily of 1K-10K creators holding UnVerified status and operating Business profiles.
Within the broader creator base, the AI-detected paid partnership segment is concentrated among 1K-10K accounts, predominantly featuring UnVerified indicators and Business classifications.
The brand maintains a highly active footprint on the platform, driven by a consistent cadence averaging 256 posts per month. By partnering primarily with 1K-10K accounts, they optimize for targeted, highly engaged communities. Marketers can easily track these campaigns and discover similar high-performing creators using Scrumball's comprehensive intelligence tools.
Partnerships are heavily concentrated among 1K-10K creators, particularly those producing high-quality content in the Auto & Parts category. While they prioritize accounts with strong community engagement, alignment with the brand aesthetic is equally critical. Creators matching this profile who have worked with Razer frequently showcase authentic, tech-focused integrations.
Analysis indicates that Image is the dominant format utilized by creators who have worked with Razer on the platform. This format regularly delivers strong viewer interaction, frequently achieving engagement metrics that align with the 100K-1M likes bracket, making it a cornerstone of their platform-specific media strategy.
Across the overall pool of partners who have worked with Razer, a significant portion of the campaigns feature creators with UnVerified status. This indicates the brand value-matches with authentic community leaders rather than exclusively targeting verified celebrity profiles, allowing for highly relatable content experiences on the platform.
The campaign footprint is substantial, with a total of 10,108 posts logged on the platform to date. This extensive volume reflects sustained, multi-year collaboration efforts with creators who have worked with Razer, resulting in consistent brand visibility and a highly active community of brand advocates across the network.
Collaborative content on the platform regularly reaches key performance tiers, with many posts securing views in the 1K-10K range and likes in the 100K-1M range. Creators who have worked with Razer typically experience highly receptive audiences, thanks to the enthusiast nature of the brand's dedicated consumer community.
Access deep engagement benchmarks and full creator lists behind every Razer campaign on Instagram.