See how 13,881 Adidas influencers across the Apparel & Fashion sector dominate TikTok feeds with viral athletic style and performance content.
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The volume of content reached a peak of 96 daily posts on 27 Jun, while maintaining a consistent baseline of 743 monthly mentions.
The campaign landscape is dominated by the Clothes & Accessories niche, with most uploads successfully securing 100K - 1M views and 10K - 100K likes from highly active communities.
Every creator who has worked with Adidas contributes to a talent pool dominated by 1K - 10K accounts, consisting mostly of creators holding Regular Account status.
Within the broader network, the AI-detected paid influencer segment primarily comprises 1K - 10K accounts, leaning heavily toward partnerships with Regular Account creators.
The influencer program is highly active, generating a massive content footprint. Across TikTok, we track an impressive 32,614 posts from creators who have worked with Adidas. For brands trying to reverse-engineer this success, the Scrumball database provides the exact tracking tools needed to monitor average monthly volumes and active creators.
Partnership data reveals that creators who have worked with Adidas are mostly positioned within the 1K - 10K follower range. While they collaborate across multiple disciplines, they favor those specializing in the Clothes & Accessories space. To capture their attention, focus on creating high-engagement video content within these specific parameters.
Campaign performance metrics indicate a high viewership baseline for the creators who have worked with Adidas. Sponsored video performance is highly efficient, with the vast majority of analyzed creative posts consistently landing in the 100K - 1M views bracket, proving the brand's ability to choose partners with strong algorithmic distribution.
Audience reception remains exceptionally strong for creators who have worked with Adidas. Interaction benchmarks show that typical creative integrations regularly secure an engagement depth in the 10K - 100K likes range, signaling an active, receptive community that strongly connects with the athletic and fashion aesthetics showcased.
Creator activity experienced an unprecedented surge on 27 Jun, driven by coordinated campaigns and viral trends. During this specific peak, the number of posts reached 96 in a single day, significantly outpacing the standard baseline of 743 posts that the platform averages during regular calendar months.
Analysis of commercial campaigns indicates a clear trend regarding account types. When executing official sponsorships, the brand tends to contract influencers holding Regular Account status. These paid partnerships are concentrated within the 1K - 10K follower bracket, balancing high reach with the authentic community connection characteristic of the space.
Identify top creators, benchmark engagement, and reverse-engineer Adidas's high-performing TikTok campaign strategies with Scrumball's real-time intelligence.