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Analyzing the Influential Creators Who Have Worked With Nike on Instagram

Track and filter 14,685 creators driving major Nike campaigns on Instagram with comprehensive data on engagement, content formats, and reach.

LAST 6 MONTHS (JAN 2026 - JUL 2026)
14.7K
INFLUENCERS
33.5K
RELATED POSTS
37.1M
TOTAL VIEWS
20M
TOTAL ENGAGEMENTS

30 Leading Instagram Creators Partnering With Nike

Recent Nike Creator Partnerships and Sponsored Posts on Instagram

Nike boys sportswears jacket Size 145 58x48 10-12 Yo #nikesport #nikekids #nikejacket #yeespereadystock #youth
Instagram

Nike boys sportswears jacket Size 145 58x48 10-12 Yo #nikesport #nikekids #nikejacket #yeespereadystock #youth

YSP

YSP

@ye_es_pe
Jul 2, 2026
🍃 Matcha mood nhưng vẫn chuẩn sporty Nike Tennis xanh mint phối cùng jacket chống nắng siêu nhẹ, AF1 pastel và balo retro tone kem xanh — set đồ nhìn là thấy mùa hè mát mắt hẳn • 𝐺𝑟𝑜𝑢𝑝 𝐹𝐵 : https://www.facebook.com/share/g/18bEP3D8QQ/?mibextid=wwXIfr #Nike #NikeSportswear #NikeWomen #NikeJacket #NikePolo
Instagram

🍃 Matcha mood nhưng vẫn chuẩn sporty Nike Tennis xanh mint phối cùng jacket chống nắng siêu nhẹ, AF1 pastel và balo retro tone kem xanh — set đồ nhìn là thấy mùa hè mát mắt hẳn • 𝐺𝑟𝑜𝑢𝑝 𝐹𝐵 : https://www.facebook.com/share/g/18bEP3D8QQ/?mibextid=wwXIfr #Nike #NikeSportswear #NikeWomen #NikeJacket #NikePolo

𝐇𝐀𝐍𝐍 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜

𝐇𝐀𝐍𝐍 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜

@hann.authentic
Jun 30, 2026

Nike Influencer Marketing Performance Analysis on Instagram

Tracking Nike Mention Volume and Performance Spikes on Instagram

Influencer content tagging Nike on Instagram reached its highest single-day volume on 30 Apr with 8 total posts, maintaining a consistent monthly baseline of 36 pieces of content.

Jan 28Feb 23Mar 21Apr 16May 11Jun 6Jul 2

Dominant Content Formats and Engagement Patterns for Nike on Instagram

Campaign performance is heavily concentrated within the Clothes & Accessories niche, where content typically generates 1K-10K views alongside 100K-1M likes, with Carousel emerging as the primary publishing format.

Play Count Distribution

1K-10K
38.64 %
0-1K
33.22 %
10K-100K
24.63 %
100K-1M
3.34 %
1M+
0.17 %

Content Likes

100K-1M
33.39 %
10K-100K
33.38 %
0-1K
29.10 %
1K-10K
4.13 %
1M+
0.00 %

Content Types

Carousel
53.79 %
Image
40.75 %
Video
5.46 %

Content Niches

Clothes & Accessories
65.73 %
Travelling
20.88 %
Bags
6.73 %
Sports & Fitness
4.92 %
Haircare
1.74 %

Demographics and Audience Reach for the Entire Nike Creator Base on Instagram

The total creator pool collaborating with Nike on Instagram consists primarily of UnVerified profiles operating Business accounts, with most creators falling into the 1K-10K follower tier.

Account Verification

UnVerified
95.61 %
Verified
4.39 %

Account Type

Business
46.31 %
Creator
38.80 %
Personal
14.89 %

Audience Size Tiers

1K-10K
61.93 %
10K-100K
31.37 %
100K-1M
6.33 %
1M+
0.37 %
0-1K
0.00 %

Analyzing Paid Partnership Profiles and Sponsorship Tiers for Nike on Instagram

Within the paid collaboration segment, sponsored posts are dominated by UnVerified profiles managing Business accounts, skewed heavily toward the 10K-100K audience bracket.

Account Verification

UnVerified
90.04 %
Verified
9.96 %

Account Type

Business
59.31 %
Creator
35.50 %
Personal
5.19 %

Paid Audience Size Tiers

10K-100K
47.62 %
1K-10K
38.96 %
100K-1M
12.99 %
1M+
0.43 %
0-1K
0.00 %

Frequently Asked Questions About Nike Influencers

How frequently does Nike launch new creator campaigns on Instagram?

Nike maintains a highly active footprint on Instagram, generating an average of 36 content pieces per month with a substantial lifetime total of 33,455 posts. To monitor these rolling campaigns, analyze audience sentiment, and track competitive benchmarking data across the entire 10,009 space in real-time, marketers leverage the discovery tools in Scrumball.

Which follower tier does Nike prioritize for Instagram partnerships?

Based on historical campaign data, Nike frequently partners with creators in the 1K-10K follower bracket who specialize in the Clothes & Accessories niche on Instagram. While they work with top-tier talent, they actively source highly engaged mid-sized profiles who demonstrate deep community connection and clean, brand-aligned visual aesthetics.

Which content format yields the best results for Nike on Instagram?

Carousel has established itself as the highest-performing content type for creators publishing content for Nike on Instagram. This specific format consistently drives optimal brand visibility, typically securing 100K-1M likes per post. Creators pitching Nike should prioritize this media type to maximize their engagement rates and campaign appeal.

What is the typical view count for Nike partner posts on Instagram?

Most creator integrations and brand collaborations within the Clothes & Accessories space tend to achieve a baseline of 1K-10K views. This performance distribution shows that Nike prioritizes reliable reach on Instagram, ensuring that sponsored integrations consistently hit meaningful viewership thresholds across their entire partner roster rather than relying on occasional viral outliers.

Does a creator need a verified account to work with Nike on Instagram?

No, a blue checkmark is not a strict requirement. The overall creator base for Nike on Instagram is mostly composed of UnVerified creators. The brand values authentic audience engagement and high-quality content over official verification badges, specifically focusing on the highly interactive 1K-10K tier to run localized marketing campaigns.

How do paid Nike sponsorships compare to their overall partner pool on Instagram?

While the total creator pool features a diverse mix, paid collaborations are heavily concentrated among accounts registered as a Business compared to the overall base where a Business is common. This suggests that for formal commercial agreements on Instagram, Nike prefers partners with professional creator profiles equipped with native business insights.

Track and Audit Nike's Creator Campaigns on Instagram

Scrumball monitors every Instagram creator partnering with Nike and surfaces the competitive benchmarks you need.

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