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The Directory of YouTube Creators Who Have Worked With Nike

Analyze 6,500 Nike YouTube influencers driving brand visibility and building high-impact campaigns in the competitive 10,009 landscape.

LAST 6 MONTHS (JAN 2026 - JUL 2026)
6.5K
INFLUENCERS
17.8K
RELATED POSTS
11.9B
TOTAL VIEWS
237.1M
TOTAL ENGAGEMENTS

30 Leading YouTube Creators for Nike

Recent Nike Sponsored Partnerships on YouTube

The History of “Carmen Ohio” 🌰🅾️🎶 #collegefootball #ohiostate #buckeyes #gobucks #osu #almamater
YouTube

The History of “Carmen Ohio” 🌰🅾️🎶 #collegefootball #ohiostate #buckeyes #gobucks #osu #almamater

Griff's Buckeye Corner

Griff's Buckeye Corner

@griffscorner
May 3, 2026
"What Happened to the 14 Nike Nuclear Missile Sites Hidden Inside San Francisco's National Parks?"
YouTube

"What Happened to the 14 Nike Nuclear Missile Sites Hidden Inside San Francisco's National Parks?"

Canada’s Untold War

Canada’s Untold War

@aftermathvaultww2
May 3, 2026

Nike Influencer Marketing Performance Analysis on YouTube

Tracking Peak Mention Volume for Nike on YouTube

Content volume for Nike on YouTube peaked on 9 Jan with 15 total mentions in a single day, maintaining a steady baseline of 110 posts per month.

Jan 12Jan 31Feb 18Mar 9Mar 27Apr 15May 3

Content Formats and Engagement Distribution for Nike on YouTube

Most publisher content driving viewership falls into the 0:00-2:00 category, focusing heavily on the Clothes & Accessories niche and frequently achieving views in the 10K-100K range.

Play Count Distribution

10K-100K
27.07 %
0-1K
25.91 %
1K-10K
25.36 %
100K-1M
15.49 %
1M+
6.17 %

Video Length

0:00-2:00
62.30 %
10:00-30:00
14.38 %
5:00-10:00
13.72 %
2:00-5:00
8.63 %
30:00-60:00
0.97 %

Content Niches

Clothes & Accessories
75.13 %
Bags
11.75 %
Travelling
8.18 %
Auto & Parts
3.07 %
Photography & Videography
1.87 %

Audience Demographics and Tier Distribution Across the Nike YouTube Creator Base

The overall creator base partnering with Nike on YouTube consists primarily of creators in the 1K - 10K range, with the strongest audience concentration located in US, IN, and BR.

Geographic Distribution

US
35.61 %
IN
15.38 %
BR
5.69 %
GB
5.24 %
Other
38.08 %

Audience Size Tiers

1K - 10K
49.52 %
10K - 100K
27.85 %
100K - 1M
15.28 %
1M +
6.75 %
0 - 1K
0.60 %

Paid Sponsorship Distribution and Scale for Nike on YouTube

Within the paid sponsorship subset, the brand prioritizes collaborations with creators in the 1K - 10K tier, focusing distribution efforts on audiences within US, BR, and IN.

Paid Geographic Distribution

US
41.97 %
BR
9.87 %
IN
7.02 %
GB
6.19 %
Other
34.95 %

Paid Audience Size Tiers

1K - 10K
37.20 %
10K - 100K
28.33 %
100K - 1M
23.17 %
1M +
11.01 %
0 - 1K
0.29 %

Frequently Asked Questions About Nike Influencers

How active is Nike with YouTube influencers compared to other players in the 10,009 sector?

Nike maintains a highly active footprint on the platform, averaging 110 pieces of content monthly. To help marketers map these precise activation patterns, Scrumball tracks every public campaign, surfacing the exact YouTube roster, view counts, and historic posting frequencies. This makes it easy to analyze competing strategy in the 10,009 space.

Which creator tier does Nike typically prioritize for YouTube partnerships?

Based on campaign data, the brand concentrates its partnerships within the 1K - 10K tier on YouTube. While they collaborate across multiple categories, they favor channels that demonstrate a strong alignment with the Clothes & Accessories niche. Creators aiming to partner with them should focus on building highly engaged, niche-specific audiences. This ensures campaigns resonate deeply within target demographics.

What is the most common video length for Nike content on YouTube?

The majority of successful Nike integrations on YouTube feature a 0:00-2:00 run time. This length allows creators sufficient space to seamlessly demonstrate products, share detailed reviews, and weave brand messages into high-quality storytelling without losing viewer attention. It remains the format of choice for high-performing campaigns across their creator roster.

What kind of view counts do Nike videos on YouTube typically receive?

Videos featuring Nike on YouTube commonly land in the 10K-100K viewership range. This indicates a highly consistent reach across their sponsored activations, driven by partners who boast reliable viewer retention. By analyzing these view tiers, marketing teams can accurately estimate the baseline visibility and audience exposure generated by the brand's ongoing campaigns.

Which countries host the largest share of Nike's YouTube influencers?

The geographic distribution of the overall creator base for Nike on YouTube is primarily concentrated in US, IN, and BR. This strategic focus helps the brand engage with key localized markets, leveraging creators who hold deep cultural relevance in those regions to maximize impact and drive global consumer connection effectively. This localized approach ensures message authenticity.

How does Nike distribute its paid creator budget on YouTube?

For paid collaborations, the brand prioritizes partners in the 1K - 10K range, particularly targeting audiences across US, BR, and IN. This indicates a highly intentional allocation of budget toward mid-to-large-scale creators who can deliver both scale and high engagement within key global markets, optimizing the overall return on their marketing investments. This targeted strategy ensures efficient budget spend.

Track Every Creator Working With Nike on YouTube

Get the complete creator directory, campaign history, and real-time engagement metrics behind Nike's YouTube marketing strategy.

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