Track 14,317 Skims creators dominating the Apparel & Fashion space and analyze the metrics behind their viral campaigns on TikTok.
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Mentions of Skims on TikTok spiked to a daily high of 28 posts on 12 May, while maintaining a regular cadence of 204 pieces of content per month.
The dominant content formats for Skims are heavily concentrated in the Clothes & Accessories category, typically yielding engagement levels in the 100-1K like bracket and driving views primarily in the 10K - 100K playback tier.
An analysis of the full influencer pool collaborating with Skims reveals a dominant creator size of 0 - 1K followers, consisting primarily of Regular Account profiles.
Within the paid campaign subset for Skims, the brand heavily prioritizes creators in the 0 - 1K follower range, with the vast majority of sponsored content originating from Regular Account accounts.
Skims maintains a highly active strategy on TikTok with a steady stream of co-created content, averaging 204 posts every single month. By partnering with creators who have worked with Skims, they sustain massive digital reach. To explore this footprint and analyze their campaign post-flow in real time, marketers use Scrumball's discovery platform.
Looking closely at historical campaign data, creators who have worked with Skims on TikTok typically fall into the 0 - 1K follower category. The brand shows a strong affinity for accounts established in the Clothes & Accessories niche. If your channel produces highly engaging content within this space, you match the profile of their current partners.
Content featuring Skims on TikTok frequently secures a spot in the 100-1K like bracket. Creators who have worked with Skims successfully leverage short-form video trends to hit these high-performing benchmarks. This consistent, strong engagement demonstrates how effectively the brand's creator network captures user attention and drives meaningful interactions across the entire platform.
Videos published by creators who have worked with Skims on TikTok most commonly land in the 10K - 100K play tier. This high-volume visibility highlights the impressive reach of their short-form videos. Such viewership benchmarks show that co-created content in the Clothes & Accessories space regularly surfaces on algorithm feeds to capture massive attention.
The brand's presence on the platform experienced a record-breaking peak on 12 May, when a single-day record of 28 posts went live. This massive surge highlights the coordinated scale of creators who have worked with Skims during major campaign rollouts, driving unprecedented daily mention volumes and visibility far beyond their typical monthly baseline.
While the overall pool of creators who have worked with Skims on TikTok spans a broad range, paid placements are strategically focused. The paid subset prioritizes verified accounts in the 0 - 1K range, whereas the broader roster includes more Regular Account accounts, allowing the brand to balance high-authority sponsorships with broad, community-led advocacy.
Monitor Skims's live campaign timelines, performance benchmarks, and contact details for every TikTok partner in one dashboard.