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Inside the Creator Network: Influencers Who Have Worked with Rare Beauty on Instagram

Analyze data from 35,164 Rare Beauty creators on Instagram to uncover the high-performing strategies driving this leading 10,003 brand forward.

LAST 6 MONTHS (FEB 2026 - AUG 2026)
35.2K
INFLUENCERS
98.6K
RELATED POSTS
4.2B
TOTAL VIEWS
217.7M
TOTAL ENGAGEMENTS

30 Standout Rare Beauty Creators Shaping Instagram

Recent Sponsored Content and Brand Collaborations on Instagram for Rare Beauty

El impacto que tiene Off Campus es impresionante 🤯🏒🥅 @primevideomx @primebookclub @primevideolat @offcampusonprime @offcampus_es @offcampuslat @briarbookclub_mexico @ellabright . . . #offcampus #ellabright #rarebeautyblush #sportromance #librosderomance
Instagram

El impacto que tiene Off Campus es impresionante 🤯🏒🥅 @primevideomx @primebookclub @primevideolat @offcampusonprime @offcampus_es @offcampuslat @briarbookclub_mexico @ellabright . . . #offcampus #ellabright #rarebeautyblush #sportromance #librosderomance

🦋𝐦𝐚𝐫𝐢_𝐩𝐮𝐛𝐨𝐨𝐤𝐬📖✨

🦋𝐦𝐚𝐫𝐢_𝐩𝐮𝐛𝐨𝐨𝐤𝐬📖✨

@mari_pubooks
Jul 19, 2026
@rarebeauty soft pinch lip oil stick in shade dream The hydration on these is out of this world OMG #rarebeautyblush #lipoil
Instagram

@rarebeauty soft pinch lip oil stick in shade dream The hydration on these is out of this world OMG #rarebeautyblush #lipoil

Dede dede

Dede dede

@dedebeauty2
Jul 19, 2026
I used to hate the stares, now I demand to see seen ✨✨ Music by @theaustinhalls 🎶 #confidence #rarebeauty #breakingbeautystandards #glowup #facialdifference
Instagram

I used to hate the stares, now I demand to see seen ✨✨ Music by @theaustinhalls 🎶 #confidence #rarebeauty #breakingbeautystandards #glowup #facialdifference

Tiffany Kerchner

Tiffany Kerchner

@facevaluebytiffany
Jul 19, 2026

Rare Beauty Influencer Marketing Performance Analysis on Instagram

Instagram Content Volume and Mention Dynamics for Rare Beauty

Mentions of Rare Beauty on Instagram reached a single-day peak of 897 on 17 Jul, compiling an average of 4,771 posts per month.

Feb 16Mar 14Apr 8May 4May 29Jun 24Jul 19

Rare Beauty Content Formats and Engagement Benchmarks on Instagram

The primary content footprint centers on the Facial Skincare niche, with posts frequently utilizing the Video format and averaging engagement thresholds in the 1K-10K view tier and 100K-1M like tier.

Play Count Distribution

1K-10K
39.13 %
0-1K
28.74 %
10K-100K
22.75 %
100K-1M
8.07 %
1M+
1.31 %

Content Likes

100K-1M
33.77 %
10K-100K
33.67 %
0-1K
27.78 %
1K-10K
4.78 %
1M+
0.00 %

Content Types

Video
60.16 %
Carousel
22.23 %
Image
17.61 %

Content Niches

Facial Skincare
82.49 %
Auto & Parts
5.29 %
Travelling
5.26 %
Photography & Videography
4.00 %
Footwear
2.96 %

Demographic and Account Profiles of All Rare Beauty Instagram Influencers

The overall creator base of Rare Beauty on Instagram consists predominantly of UnVerified accounts categorized under Business status, with the largest segment falling into the 1K-10K follower tier.

Account Verification

UnVerified
80.58 %
Verified
19.42 %

Account Type

Business
70.53 %
Creator
23.99 %
Personal
5.48 %

Audience Size Tiers

1K-10K
58.64 %
10K-100K
29.71 %
100K-1M
10.30 %
1M+
1.35 %
0-1K
0.00 %

Instagram Sponsored Partnerships and Paid Creator Profiles for Rare Beauty

Within the paid subset of Rare Beauty collaborations on Instagram, partnerships are highly concentrated among UnVerified and Business profiles within the 1K-10K tier.

Account Verification

UnVerified
72.04 %
Verified
27.96 %

Account Type

Business
69.96 %
Creator
28.23 %
Personal
1.81 %

Paid Audience Size Tiers

1K-10K
43.53 %
10K-100K
34.77 %
100K-1M
18.78 %
1M+
2.92 %
0-1K
0.00 %

Frequently Asked Questions About Rare Beauty's Creator Strategy

What does Rare Beauty's Instagram creator strategy actually look like under the hood?

Under the hood, Rare Beauty maintains a highly active footprint on Instagram by consistently securing partnerships that generate 4,771 posts per month. Their strategy prioritizes authentic, high-reach content to drive consumer trust. To monitor their full campaign output and analyze active creators, marketers leverage Scrumball's comprehensive tracking tools to benchmark performance.

What size of Instagram creator does Rare Beauty usually partner with?

Partnerships across Rare Beauty's overall creator footprint heavily favor profiles within the 1K-10K follower tier. They seek collaborators who naturally produce content in the Facial Skincare space. Creators interested in working with the brand should demonstrate high engagement rates and clean alignment with their beauty-focused mission to stand out during selection.

Which content formats perform best for Rare Beauty on Instagram?

Analytical data reveals that the Video format is the most widely utilized and high-performing content type for Rare Beauty on Instagram. Creators who prioritize this format generate superior community interaction, aligning with the visual storytelling goals of the brand and securing stronger reach than traditional single-image uploads across the 10,003 space.

What kind of engagement do Rare Beauty posts usually receive on Instagram?

Most content associated with Rare Beauty on Instagram typically lands within the 1K-10K view range and the 100K-1M like tier. This baseline engagement underscores the strong community resonance of their creator campaigns, showcasing why the brand remains a dominant player compared to other entities in the 10,003 sector.

When did Rare Beauty experience its largest campaign spike on Instagram?

The brand experienced an extraordinary spike in visibility on 17 Jul, when content reached an all-time peak of 897 posts in a single day. This surge reflects a highly coordinated launch or viral trend, showcasing how rapidly Rare Beauty can capture audience attention on Instagram during major activation periods.

Does Rare Beauty partner more with business accounts or individual creators on Instagram?

The overall creator base for Rare Beauty on Instagram is heavily represented by Business accounts rather than personal profiles. This trend indicates a clear preference for professionalized creators who utilize business-tier tools, which helps the brand track conversion metrics and maintain robust commercial relationships across their marketing campaigns.

Benchmark Your Campaign Against Rare Beauty on Instagram

Access full campaign analytics, engagement benchmarks, and verified creator profiles for Rare Beauty on Instagram with Scrumball.

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