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Meet the Top Creators Who Have Worked With Rare Beauty on TikTok

Analyze how 29,734 unique Rare Beauty creators are driving massive engagement and shaping trends in the 10,003 space on TikTok.

LAST 6 MONTHS (FEB 2026 - AUG 2026)
29.7K
INFLUENCERS
61.4K
RELATED POSTS
58.8B
TOTAL VIEWS
4.9B
TOTAL ENGAGEMENTS

30 Standout Rare Beauty Creators on TikTok

Recent Sponsored Content and Partnerships From Rare Beauty on TikTok

Seriously need this palette in ur collection. #eyeshadowtutorial #rarebeautymakeup #eyeshadowpalette #beautyfaves #makeupmusthaves @Rare Beauty
TikTok

Seriously need this palette in ur collection. #eyeshadowtutorial #rarebeautymakeup #eyeshadowpalette #beautyfaves #makeupmusthaves @Rare Beauty

Soph🤎

Soph🤎

@sophia_laporta5
Jul 19, 2026
@Rare Beauty 💞 #rarebeauty #rarebeautymakeup #rarebeautybyselenagomez #rareroutine #selenators
TikTok

@Rare Beauty 💞 #rarebeauty #rarebeautymakeup #rarebeautybyselenagomez #rareroutine #selenators

Felicity

Felicity

@babyyyfee_
Jul 19, 2026
J’ai fait mon premier unboxing #nars #rarebeauty #charlottetilburymakeup #unboxinghaul #unboxingvideos
TikTok

J’ai fait mon premier unboxing #nars #rarebeauty #charlottetilburymakeup #unboxinghaul #unboxingvideos

alix_l’introvertie

alix_l’introvertie

@alix_introvertie
Jul 19, 2026

Rare Beauty Influencer Marketing Performance Analysis on TikTok

Tracking the Peak Activity of Rare Beauty on TikTok

Content volume reached its maximum on 18 May with 250 posts in a single day, contributing to a monthly average of 1,788 brand mentions.

Feb 13Mar 11Apr 6May 2May 28Jun 23Jul 19

TikTok Format and Engagement Dynamics for Rare Beauty

Analytical patterns indicate a strong concentration in the Facial Skincare category, with typical posts securing 1K - 10K views and averaging 100-1K likes.

Play Count Distribution

1K - 10K
25.07 %
10K - 100K
20.06 %
0 - 1K
19.18 %
100K - 1M
18.98 %
1M +
16.71 %

Content Likes

100-1K
27.56 %
0-100
24.83 %
1K - 10K
16.92 %
10K - 100K
15.71 %
100K +
14.98 %

Content Niches

Facial Skincare
89.67 %
Auto & Parts
4.51 %
Footwear
2.09 %
Bags
1.96 %
Photography & Videography
1.77 %

Demographics and Scale of the Full Rare Beauty TikTok Creator Pool

The overall creator base for the brand consists predominantly of accounts with a 1K - 10K following, most of which hold Regular Account status.

Audience Size Tiers

1K - 10K
37.81 %
10K - 100K
28.90 %
0 - 1K
18.08 %
100K - 1M
12.47 %
1M +
2.74 %

Account Verification

Regular Account
96.94 %
Verified Account
3.06 %

Targeted Sponsored Campaigns by Rare Beauty on TikTok

Within the wider creator network, the paid campaign segment focuses on partners in the 1K - 10K range who hold Regular Account verification profiles.

Audience Size Tiers

1K - 10K
34.38 %
10K - 100K
28.60 %
100K - 1M
16.83 %
0 - 1K
16.35 %
1M +
3.84 %

Account Verification

Regular Account
96.54 %
Verified Account
3.46 %

Frequently Asked Questions About Rare Beauty Influencers

How expansive is Rare Beauty's creator network on TikTok?

The overall influencer footprint of Rare Beauty is highly active, yielding 61,393 total posts and maintaining a steady cadence of 1,788 monthly uploads. Marketers seeking to analyze this strategy can utilize the Scrumball platform to track these ongoing campaigns, analyze historical engagement benchmarks, and identify high-performing creator partners within this highly competitive space.

What size of TikTok creator does Rare Beauty usually partner with?

While the brand collaborates across multiple tiers, they place a significant emphasis on 1K - 10K creators. Content that aligns with their dominant Facial Skincare category performs exceptionally well. Aspiring partners should focus on producing authentic, high-quality media within this niche to capture the interest of the brand's talent acquisition team and secure future partnerships.

What is the typical engagement level for Rare Beauty content on TikTok?

Videos featuring the brand regularly achieve engagement within the 100-1K tier on TikTok. This suggests that the brand's campaign messaging resonates deeply with audiences, prompting high interaction rates. Creators seeking to collaborate should aim for similar benchmarks to demonstrate their ability to drive meaningful community engagement.

How many views do Rare Beauty videos generally receive on TikTok?

Most campaign videos and organic posts associated with the brand secure views within the 1K - 10K range. This consistent reach highlights the viral potential of their campaign formats. Creators who consistently hit or exceed this viewership tier are prime candidates for future sponsored opportunities and brand initiatives.

When did Rare Beauty experience its largest daily spike in TikTok content?

The brand reached its historic peak of daily activity on 18 May, when creators published a total of 250 posts in a single twenty-four hour window. This massive spike highlights the brand's capability to orchestrate viral moments and widespread community participation across the platform during major campaign rollouts.

Does Rare Beauty prioritize verified accounts for its paid campaigns on TikTok?

In their sponsored activations, the data shows a strong preference for creators who maintain Regular Account status. While they work with diverse creators, having this specific verification type increases a creator's visibility, making them highly attractive to the brand's marketing team for structured paid partnerships and long-term ambassadorships.

Track Every Creator Driving Rare Beauty on TikTok

Access real-time engagement data, campaign histories, and comprehensive profiles for all Rare Beauty creators on TikTok.

Book a DemoSearch Creators in Scrumball