Analyze 2,660 Rare Beauty YouTube influencers driving 10,003 conversations with high-impact video campaigns and detailed performance metrics.
THASSS THE WAY I LIKE IT 😚😚😚😚 @SHISEIDO @Huda Beauty @Charlotte Tilbury @CAIA Cosmetics @Rare Beaut
Stars Who Lost Their Followers!😲 |Selena Gomez |Taylor Swift |Dua Lipa #fashion #runway #short #usa
Armani Beauty DOLCI Blush Swatches! Summer Blush☀️ #Makeup #ArmaniBeauty
Content volume for Rare Beauty on YouTube reached a single-day peak of 32 posts on 23 Feb, while maintaining a steady long-term average of 364 videos per month.
The majority of campaign videos targeting the Facial Skincare audience fall within the 0:00-2:00 length bracket and typically accumulate views in the 1K-10K tier.
The complete influencer network promoting Rare Beauty on YouTube consists primarily of channels in the 1K - 10K tier, with the largest concentration of creators based in US, IN, and CA.
Within the sponsored campaign subset for Rare Beauty on YouTube, the brand selectively contracts creators matching the 100K - 1M follower tier, focusing heavily on demographics in US, IN, and CA.
Rare Beauty maintains a highly active footprint on YouTube, publishing an average of 364 videos monthly. Across the program, total uploads have reached 5,289 posts, showing a strong reliance on consistent video collaborations. Marketers can easily monitor these active campaigns, track historical performance, and analyze competitive benchmarks in real time using Scrumball.
When selecting partners on YouTube, Rare Beauty frequently collaborates with channels within the 1K - 10K tier. The brand prioritizes creators who produce highly engaging content in the Facial Skincare category. While they work with diverse creators, establishing a strong presence and maintaining high video quality within these segments is the best way to gain their attention.
Based on historical campaign analysis, most video content created for Rare Beauty on YouTube aligns with the 0:00-2:00 duration bracket. This specific length helps creators deliver detailed reviews and tutorials that resonate with viewers who have worked with Rare Beauty in the past, optimizing overall engagement for the campaign.
The performance distribution indicates that the most common view-count tier for Rare Beauty collaborations on YouTube is within the 1K-10K range. This performance level demonstrates that the brand effectively partners with creators whose video reach consistently delivers steady, high-quality exposure across their targeted campaigns.
The geographic breakdown of the overall creator base shows that Rare Beauty partnerships on YouTube are highly concentrated in US, IN, and CA. This strategic regional focus allows the brand to localize its marketing footprint and build deep cultural connections with audiences within these prominent consumer markets.
For its dedicated paid campaigns on YouTube, Rare Beauty concentrates its budget on creators based in US, IN, and CA. These sponsored collaborations are carefully distributed among creators in the 100K - 1M follower tier to ensure an optimal return on investment and highly targeted demographic reach.
Scrumball monitors every YouTube creator partnering with Rare Beauty to unlock historical view metrics and demographic analytics.