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The Directory of Instagram Creators Who Have Worked With Sephora

Track the 8,489 Sephora influencers driving social engagement and product discovery across Instagram through authentic lifestyle content.

LAST 6 MONTHS (FEB 2026 - AUG 2026)
8.5K
INFLUENCERS
16.5K
RELATED POSTS
954.9M
TOTAL VIEWS
30.3M
TOTAL ENGAGEMENTS

30 Standout Instagram Creators Partnering With Sephora

Recent Sephora Brand Partnerships and Sponsored Posts on Instagram

✨Mini Haul✨ Tienda: @sephora #sephora #explorepage✨ #tartecosmetics #fentybeauty #soldejaneiro
Instagram

✨Mini Haul✨ Tienda: @sephora #sephora #explorepage✨ #tartecosmetics #fentybeauty #soldejaneiro

Crisdelis Lima Ynoa

Crisdelis Lima Ynoa

@crisdelislimaynoa
Jul 20, 2026
The best Sephora birthday gift - Gisou Honey Hive ✨️🍯 It includes a full size lip oil!
Instagram

The best Sephora birthday gift - Gisou Honey Hive ✨️🍯 It includes a full size lip oil!

Content Creator ♡ UGC ♡ Skincare ♡ Beauty ♡ Hauls

Content Creator ♡ UGC ♡ Skincare ♡ Beauty ♡ Hauls

@myglowygoals
Jul 20, 2026
Sacola misteriosa @sephora Catuai Shopping Londrina #sephora #sacolamisteriosa #catuailondrina #sacolamisteriosasephora #sacolamisteriosalondrina
Instagram

Sacola misteriosa @sephora Catuai Shopping Londrina #sephora #sacolamisteriosa #catuailondrina #sacolamisteriosasephora #sacolamisteriosalondrina

Thais Ujvari

Thais Ujvari

@thaisujvari
Jul 20, 2026

Sephora Influencer Marketing Performance Analysis on Instagram

Sephora Content Volume and Peak Mention Trends on Instagram

Daily mentions of Sephora on Instagram peaked at 454 posts on 18 Jul, contributing to a monthly average of 990 content pieces.

Feb 16Mar 14Apr 8May 4May 30Jun 24Jul 20

Instagram Content Formats and Performance Metrics for Sephora

In terms of content distribution on Instagram, Sephora campaign posts are dominated by the Facial Skincare niche, with Video emerging as the primary format while generating average play counts within the 10K-100K tier and likes in the 100K-1M range.

Play Count Distribution

10K-100K
41.77 %
1K-10K
29.62 %
0-1K
13.68 %
100K-1M
13.42 %
1M+
1.51 %

Content Likes

100K-1M
33.68 %
10K-100K
33.65 %
0-1K
25.21 %
1K-10K
7.46 %
1M+
0.00 %

Content Types

Video
58.26 %
Carousel
20.93 %
Image
20.81 %

Content Niches

Facial Skincare
80.69 %
Auto & Parts
9.27 %
Footwear
6.14 %
Haircare
2.13 %
Photography & Videography
1.77 %

Overall Creator Pool Profile for Sephora on Instagram

The overall creator base partnering with Sephora on Instagram consists primarily of Business profiles holding UnVerified status, with most creators falling within the 1K-10K follower bracket.

Account Verification

UnVerified
71.35 %
Verified
28.65 %

Account Type

Business
73.59 %
Creator
22.97 %
Personal
3.44 %

Audience Size Tiers

1K-10K
44.48 %
10K-100K
37.70 %
100K-1M
16.44 %
1M+
1.38 %
0-1K
0.00 %

Paid Partnerships and Creator Demographics for Sephora on Instagram

Within the broader network, the verified paid partnership segment of Sephora on Instagram features a high concentration of Business accounts with UnVerified status, typically leveraging the 10K-100K follower tier.

Account Verification

UnVerified
55.73 %
Verified
44.27 %

Account Type

Business
78.32 %
Creator
21.22 %
Personal
0.46 %

Paid Audience Size Tiers

10K-100K
37.86 %
100K-1M
36.03 %
1K-10K
22.44 %
1M+
3.67 %
0-1K
0.00 %

Frequently Asked Questions About Sephora Influencer Marketing

How does Sephora scale its influencer marketing footprint on Instagram?

Sephora maintains a highly active footprint on Instagram, generating a steady volume of content that averages 990 posts every month. This robust publishing schedule is anchored by relationships with key creators. Marketers looking to track and analyze these active campaigns in real time can utilize Scrumball to monitor post performance and influencer metrics.

What profile of Instagram creator does Sephora typically partner with?

Sephora frequently collaborates with creators who have established authority in the Facial Skincare space on Instagram. While they work across multiple tiers, the brand shows a strong preference for accounts within the 1K-10K follower range. Aspiring partners should focus on high-quality visual production and highly engaged audiences within their specific aesthetic niche.

Which content formats perform best for Sephora campaigns on Instagram?

Data shows that Video represents the most dominant content format among creators who have worked with Sephora on Instagram. This visual format allows influencers to showcase product textures, tutorial steps, and multi-step routines effectively, driving higher organic saves and shares compared to static single-image posts on the platform.

What level of engagement do Sephora sponsored posts usually get on Instagram?

Most promotional content for Sephora on Instagram achieves average view tiers around 10K-100K and typical like counts in the 100K-1M range. This consistent performance indicates that audience interest remains high, as followers actively engage with lifestyle-focused product reviews and beauty tutorials rather than scrolling past sponsored integrations.

Does Sephora prioritize verified creator accounts for its Instagram campaigns?

While Sephora partners with major public figures, a significant portion of their active creator pool on Instagram consists of creators with UnVerified status. This strategy allows the brand to tap into highly trusted, relatable communities where peer-to-peer recommendations carry more weight than traditional celebrity endorsements.

Are Sephora's paid collaborations focused on different creator sizes than their overall pool?

Yes, there is a strategic shift when looking at paid campaigns. While the broader roster of creators who have worked with Sephora spans multiple tiers, their designated paid subset on Instagram is concentrated in the 10K-100K range. This targeted investment helps secure predictable reach with creators who maintain optimal engagement rates.

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