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Tracking Every Video Creator Who Has Worked With Sephora on YouTube

Audit the reach of 1,523 Sephora creators on YouTube driving brand visibility and high-impact campaigns across the global Apparel & Fashion landscape.

LAST 6 MONTHS (FEB 2026 - AUG 2026)
1.5K
INFLUENCERS
3.7K
RELATED POSTS
2.7B
TOTAL VIEWS
69.4M
TOTAL ENGAGEMENTS

30 Standout Sephora Influencers on YouTube

Recent Sephora Brand Partnerships and Videos on YouTube

|🐬| #preppy #ytdayibenionecikarnolur #skincare #aesthetic #fypシ #sephora #ipad #keşfet #global
YouTube

|🐬| #preppy #ytdayibenionecikarnolur #skincare #aesthetic #fypシ #sephora #ipad #keşfet #global

𝓐𝓵𝓶𝓲𝓴𝔀𝓺

𝓐𝓵𝓶𝓲𝓴𝔀𝓺

@almikwqroutines
Jul 9, 2026

Sephora Creator Marketing Performance Metrics on YouTube

Analyzing Sephora Video Mentions and Peak Activity on YouTube

Content featuring Sephora on YouTube peaked on 7 Jul with 47 single-day mentions, while sustaining a monthly average of 206 video uploads.

Feb 13Mar 9Apr 3Apr 27May 21Jun 15Jul 9

YouTube Content Format and Performance Benchmarks for Sephora

The dominant content category is Facial Skincare, with the majority of uploads falling into the 0:00-2:00 video duration window and securing views in the 10K-100K tier.

Play Count Distribution

10K-100K
34.26 %
1K-10K
24.70 %
100K-1M
21.41 %
1M+
12.87 %
0-1K
6.76 %

Video Length

0:00-2:00
53.06 %
10:00-30:00
27.39 %
30:00-60:00
7.70 %
2:00-5:00
7.29 %
5:00-10:00
4.56 %

Content Niches

Facial Skincare
68.81 %
Auto & Parts
10.84 %
Footwear
9.77 %
Clothes & Accessories
5.61 %
Photography & Videography
4.97 %

Demographic Profiles Across the Sephora YouTube Creator Base

The comprehensive roster of video creators who have worked with Sephora spans primarily across US, FR, and CA, with channels categorized predominantly in the 1K - 10K subscriber bracket.

Geographic Distribution

US
55.93 %
FR
7.48 %
CA
7.03 %
GB
3.74 %
Other
25.82 %

Audience Size Tiers

1K - 10K
32.24 %
10K - 100K
29.68 %
100K - 1M
26.59 %
1M +
9.78 %
0 - 1K
1.71 %

Auditing Paid Creator Partnerships for Sephora on YouTube

Within the overall network, the subset of verified commercial collaborations is concentrated among creators in US, CA, and IT who operate channels within the 100K - 1M follower range.

Paid Geographic Distribution

US
73.38 %
CA
5.75 %
IT
4.32 %
GB
3.60 %
Other
12.95 %

Paid Audience Size Tiers

100K - 1M
43.83 %
10K - 100K
29.63 %
1M +
16.05 %
1K - 10K
8.64 %
0 - 1K
1.85 %

Frequently Asked Questions About Sephora YouTube Creators

How frequently does Sephora deploy new video content with YouTube creators?

Our tracking database shows Sephora maintains a highly consistent publishing cadence on the platform, averaging 206 video mentions each month. This systematic brand-integration strategy is easily analyzed inside the Scrumball marketing platform, where users can track live video performance, monitor historical content trends, and dissect competitor campaign schedules in real time.

Which channel size does Sephora prioritize when selecting YouTube brand partners?

While Sephora has a massive footprint, historical campaign data reveals they frequently partner with channels in the 1K - 10K tier. Creators who have worked with Sephora generally focus on the Facial Skincare category. If you can demonstrate high audience engagement in this segment, you are far more likely to capture the attention of their brand sourcing team.

How long are the videos published by creators who have worked with Sephora?

Most video integrations for the brand lean toward a specific runtime, with 0:00-2:00 emerging as the most frequent video length. YouTube creators who have worked with Sephora optimize their content for this duration, balancing detailed product demonstrations with high viewer retention rates to maximize the commercial impact of each sponsored integration.

What kind of view counts do Sephora video integrations typically achieve on YouTube?

The performance data indicates that the bulk of videos featuring the brand secure impressions within the 10K-100K tier. Creators who have worked with Sephora on the platform leverage their highly engaged communities to hit these benchmarks, ensuring consistent visibility and sustained retail interest for both new product launches and core collection showcases.

Where are the key audiences located for creators who have worked with Sephora?

The viewer demographics for this creator network show a strong international presence, concentrated mainly across US, FR, and CA. Platforms and creators who have worked with Sephora leverage localized video content to drive foot traffic to regional storefronts and e-commerce portals, tailoring their beauty reviews and haul videos to fit specific geographic consumer behaviors.

Does Sephora prefer working with smaller channels for paid collaborations?

Our data indicates that paid, commercially backed partnerships are strategically distributed, with a distinct emphasis on channels in the 100K - 1M range. Creators who have worked with Sephora under official sponsorships are chosen for their deep community trust and high conversion rates, showing the brand values targeted micro-influencer and mid-tier engagement over pure reach.

Track Every Sephora Creator Campaign on YouTube

Scrumball tracks every YouTube creator partnering with Sephora to surface the actionable performance benchmarks you need.

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