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Meet the TikTok Creators Who Have Worked With Sephora

Monitor 10,852 Sephora influencers driving major engagement in the Apparel & Fashion sector on TikTok with real-time campaign data.

LAST 6 MONTHS (FEB 2026 - AUG 2026)
10.9K
INFLUENCERS
23.1K
RELATED POSTS
7.4B
TOTAL VIEWS
708.5M
TOTAL ENGAGEMENTS

30 Standout Sephora Creators on TikTok

Recent Sephora Sponsored Partnerships on TikTok

POV: my man asks where all the money went… 👀💸😂 But can you really have too much skincare & makeup? 💕✨ JOIN MY LIVE! 🎀🛍️ #SephoraFinds #tiktoklive #rhode #emijay #gisou
TikTok

POV: my man asks where all the money went… 👀💸😂 But can you really have too much skincare & makeup? 💕✨ JOIN MY LIVE! 🎀🛍️ #SephoraFinds #tiktoklive #rhode #emijay #gisou

thebeautyboutique

thebeautyboutique

@beautyboutiquelive
Jul 20, 2026
A quick stop at Sephora in Chicago just 10 minutes before closing! 🇺🇸. I couldn’t leave empty-handed, and I even received my birthday gift. #Sephora #SephoraUSA #SephoraFinds #BeautyShopping #MakeupLover @Sephora USA
TikTok

A quick stop at Sephora in Chicago just 10 minutes before closing! 🇺🇸. I couldn’t leave empty-handed, and I even received my birthday gift. #Sephora #SephoraUSA #SephoraFinds #BeautyShopping #MakeupLover @Sephora USA

dropforskin

dropforskin

@dropforskin
Jul 20, 2026
How to get Glass Skin in 30 seconds ✨🤌 @OLIVIAUMMA I’m truly obsessed with my results! #GlassSkin #TonerPads #SephoraSkincare #SkincareRoutine #AllDayGlow
TikTok

How to get Glass Skin in 30 seconds ✨🤌 @OLIVIAUMMA I’m truly obsessed with my results! #GlassSkin #TonerPads #SephoraSkincare #SkincareRoutine #AllDayGlow

maile

maile

@maileyoung
Jul 20, 2026

Sephora Influencer Marketing Performance Analysis on TikTok

Content Volume and Peak Mention Trends for Sephora on TikTok

Content volume for Sephora on TikTok reached its single-day peak on 19 Jul with 78 posts, while maintaining a steady baseline average of 512 monthly uploads.

Feb 18Mar 15Apr 10May 5May 30Jun 25Jul 20

Sephora Content Formats and Performance Metrics on TikTok

Creator campaigns for Sephora on TikTok primarily focus on the Facial Skincare vertical, with the most common video clips achieving performance marks in the 100K - 1M views tier and the 10K - 100K likes tier.

Play Count Distribution

100K - 1M
30.55 %
10K - 100K
28.59 %
1K - 10K
21.32 %
0 - 1K
12.10 %
1M +
7.44 %

Content Likes

10K - 100K
27.75 %
100-1K
24.44 %
1K - 10K
21.92 %
0-100
18.86 %
100K +
7.03 %

Content Niches

Facial Skincare
81.53 %
Auto & Parts
14.22 %
Clothes & Accessories
1.63 %
Bags
1.47 %
Footwear
1.15 %

TikTok Demographics and Audience Scale for the Overall Sephora Creator Base

Analysis of every creator who has worked with Sephora on TikTok reveals that the overall pool is dominated by those within the 0 - 1K follower tier holding Regular Account status.

Audience Size Tiers

0 - 1K
38.93 %
1K - 10K
27.59 %
10K - 100K
22.12 %
100K - 1M
9.76 %
1M +
1.60 %

Account Verification

Regular Account
96.09 %
Verified Account
3.91 %

Sponsored Campaign Profiles and Paid Sephora Partnerships on TikTok

Within the paid collaboration subset, sponsored activations for Sephora on TikTok are primarily distributed among creators in the 0 - 1K range who maintain Regular Account accounts.

Audience Size Tiers

0 - 1K
42.82 %
1K - 10K
21.97 %
10K - 100K
21.33 %
100K - 1M
11.70 %
1M +
2.18 %

Account Verification

Regular Account
95.07 %
Verified Account
4.93 %

Frequently Asked Questions About Sephora's Creator Campaigns

What does the creator collaboration strategy for Sephora look like on TikTok?

The campaign cadence for Sephora on TikTok is highly structured, maintaining a robust monthly baseline of 512 creator posts. Marketers analyzing the specific influencers who have worked with Sephora can leverage Scrumball to track live performance metrics, map competitive benchmarks, and identify the exact profiles driving high return on investment.

Which creator sizes and niches does Sephora prioritize for partnerships on TikTok?

Partnerships are highly concentrated around the Facial Skincare vertical. While the brand engages with various tiers, the overall creator base leans heavily toward accounts in the 0 - 1K follower bracket. Creators who have worked with Sephora successfully typically align with these specific aesthetic standards and showcase strong engagement patterns within their respective communities.

What views tier do Sephora videos typically achieve on TikTok?

Content published by creators who have worked with Sephora on TikTok regularly hits benchmarks within the 100K - 1M views range. This high visibility reflects the engaging nature of Sephora campaigns, demonstrating that selected creator partners possess the distribution power and hook strategies necessary to consistently capture user attention in highly competitive algorithmic feeds.

What kind of engagement can Sephora creators expect on their TikTok posts?

Average post engagement is exceptionally strong, with a significant portion of creator videos landing in the 10K - 100K likes category. For influencers who have worked with Sephora on TikTok, this consistent interaction highlight indicates a highly receptive target audience that actively responds to cosmetic demonstrations, product reviews, and brand-aligned lifestyle content.

Does Sephora only partner with verified creators on TikTok?

No, verification status is not a barrier to entry. While Sephora collaborates with prominent figures, the vast majority of the overall creator base consists of Regular Account profiles. The brand values authentic community connections and content quality over mere account badges, allowing rising creators who have worked with Sephora to secure meaningful partnership opportunities.

What follower count is standard for paid sponsorships with Sephora on TikTok?

For formal paid activations on TikTok, the brand heavily targets the 0 - 1K creator tier. This segment represents a strategic sweet spot for sponsored campaigns, balancing broad reach with high engagement. Influencers who have worked with Sephora under paid agreements in this tier frequently generate the most reliable campaign conversions.

Track Every Sephora Creator Campaign on TikTok

Analyze historical performance benchmarks and build your own roster of top creators who have worked with Sephora on TikTok.

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