How Black TikTok Influencers Are Shaping Beauty and Fashion

julie

·February 3, 2025

·15 min read

Have you noticed how TikTok has become a hub for creativity and self-expression? Black TikTok influencers are at the heart of this movement, reshaping beauty and fashion in ways that celebrate diversity and authenticity. These creators are not just setting trends; they’re redefining what success looks like in an industry that often lacked authentic representation. Did you know Black creators drive 30% of TikTok’s beauty and fashion trends? Yet, they still face challenges like earning disparities. Despite this, they’ve built a community that empowers creators of color, showcasing the full spectrum of Black culture through daily outfit videos, bold makeup looks, and body positivity. Their journey is a testament to the power of unity, inclusivity, and the impact of social media in amplifying voices that deserve to be heard.

The Rise of Black TikTok Influencers

TikTok as a Platform for Black Creators

Empowering Black creators to showcase their talents.

TikTok has become a game-changer for Black creators like you. It’s a space where you can share your creativity, whether through dance, makeup tutorials, or bold fashion statements. The platform gives you the tools to showcase your talents and connect with a global audience. But let’s be real—this journey hasn’t been without its challenges. Algorithmic biases sometimes make it harder for Black creators to gain visibility. You’ve probably heard stories about how content from Black influencers doesn’t perform as well, even when it’s just as good—or better—than others.

Take the 'Renegade' dance, for example. Jalaiah Harmon, a Black teen, created this viral sensation. Yet, it only gained mainstream attention after non-Black influencers performed it without giving her credit. Despite these hurdles, Black creators continue to innovate and inspire. They’re not just surviving on TikTok; they’re thriving, building communities that amplify diverse voices and celebrate authenticity.

Building communities and amplifying diverse voices.

TikTok isn’t just about going viral. It’s about building a community where you feel seen and heard. Black creators have turned the platform into a hub for connection and representation. By sharing your experiences and culture, you’re helping others feel less alone. This sense of community is powerful. It’s a reminder that your voice matters, and your creativity can spark change.

Even with disparities in monetization opportunities, Black creators consistently drive engagement. Your influence shapes trends and pushes brands to rethink their strategies. You’re not just part of the conversation—you’re leading it.

Redefining Beauty and Fashion Standards

Challenging stereotypes and traditional norms.

Black TikTok influencers are rewriting the rules of beauty and fashion. You’re challenging outdated stereotypes and showing the world that there’s no one-size-fits-all standard. Whether it’s embracing natural hair, rocking Afrocentric prints, or blending global styles, you’re proving that beauty comes in all forms.

Creators like Jade Stevenson (@jadedisland) are perfect examples. She mixes kawaii fashion with her identity as a Black woman, breaking barriers in alternative fashion spaces. Her journey highlights the importance of representation, even in niche aesthetics. By stepping outside traditional norms, you’re inspiring others to do the same.

Celebrating individuality and cultural heritage.

Your style tells a story. Black creators on TikTok are using fashion and beauty to celebrate their individuality and cultural heritage. From natural hairstyles to bold makeup looks, you’re showcasing the richness of Black culture. This isn’t just about looking good—it’s about reclaiming your narrative and sharing it with the world.

Kia Marie (@thenotoriouskia) is another trailblazer. She’s worked with brands like HBOmax and Target, proving that Black entrepreneurship and creativity belong in the spotlight. By celebrating your roots and embracing diverse trends, you’re reshaping the beauty and fashion industries. Your authenticity is your superpower, and it’s changing the game.

Contributions of Black TikTok Influencers

Setting Trends in Beauty and Fashion

Viral trends started by Black influencers.

You’ve probably noticed how trends on TikTok seem to pop up overnight. Many of these viral moments come from Black creators who are reshaping beauty and fashion. Styles like baby hairs, box braids, and contouring have deep roots in Black culture. These looks, once overlooked, are now celebrated worldwide. Black beauty TikTokers have turned these styles into mainstream sensations, proving their influence on the industry.

Creators like Jade Stevenson and Holickitten are also blending cultural references, like Japanese kawaii fashion, with their unique identities. This mix of styles challenges Eurocentric beauty standards and opens the door for more diverse aesthetics. When you see these trends, you’re witnessing the creativity and authenticity of Black creators in action.

Influence on mainstream culture and brands.

Black TikTok influencers are the backbone of many mainstream trends. Their videos rack up millions of views, setting the pace for what’s hot in beauty and fashion. Brands are taking notice. You’ve probably seen campaigns inspired by Black creators, even if they don’t always get the credit they deserve.

Their impact goes beyond trends. They’re pushing brands to embrace diversity and inclusivity. From runway shows to product launches, Black creators are changing the narrative. They’re not just participating in the conversation—they’re leading it.

Promoting Inclusivity and Representation

Advocating for diversity in campaigns and product lines.

Black creators are driving change in the beauty and fashion industries. They’re advocating for campaigns that reflect real diversity. Sephora’s "Black Beauty is Beauty" campaign is a great example. It celebrates Black culture and supports Black-owned brands. Collaborations like Nyma Tang’s lipstick with MAC Cosmetics show how Black creators are influencing product lines to cater to everyone.

These efforts aren’t just about representation. They’re about creating a space where everyone feels seen. When you support these campaigns, you’re helping to build a more inclusive industry.

Highlighting the importance of cultural appreciation.

Black TikTok influencers are also teaching the world about cultural appreciation. They share their heritage through storytelling, helping you understand the difference between appreciation and appropriation. George Lee, a creator, explains that cultural appropriation happens when cultural products are separated from their creators. This exploitation often leaves Black creators without recognition.

By celebrating their culture, Black influencers foster a community that values respect and authenticity. They remind us that appreciation means giving credit where it’s due.

Educating and Inspiring Audiences

Sharing cultural significance and authenticity.

Black creators use TikTok to educate and inspire. They share the cultural significance behind their styles, from hairstyles to clothing. This isn’t just about looking good—it’s about understanding the history and meaning behind these trends. When you learn from these creators, you’re gaining a deeper appreciation for their journey and their culture.

Combating cultural appropriation.

Cultural appropriation is a big issue on TikTok. Black creators are tackling it head-on by educating their audiences. They stress the importance of crediting original creators and explain how appropriation harms their community. As George Lee puts it, “Black cultural products are highly valued, but we are not valued as cultural producers.”

By advocating for systemic changes, Black TikTok influencers are ensuring their contributions are respected. They’re not just creating trends—they’re shaping a fairer, more inclusive platform for everyone.

Challenges Faced by Black TikTok Influencers

Overcoming Underrepresentation

Breaking through industry gatekeeping.

You’ve probably noticed how Black creators often face barriers in the beauty and fashion industries. Despite driving 30% of TikTok’s beauty and fashion trends, Black creators still struggle to gain the recognition they deserve. Brands often prioritize non-Black influencers for campaigns, leaving authentic representation behind. This lack of visibility isn’t just frustrating—it’s harmful. When diversity becomes a buzzword instead of a genuine effort, it damages credibility and alienates audiences.

But you’re not alone in this fight. Black TikTok influencers are breaking through these barriers by creating their own spaces and demanding change. They’re proving that their creativity and influence can’t be ignored.

Gaining visibility and recognition.

The journey to visibility isn’t easy. Black consumers spend $6.6 billion on beauty products annually, yet Black influencers often receive fewer opportunities. Tokenism in campaigns only scratches the surface of the problem. You deserve more than a seat at the table—you deserve to lead the conversation. By staying authentic and building strong communities, you’re showing the world that Black voices matter in every space.

Addressing Cultural Appropriation

Reclaiming ownership of their contributions.

Black creators have long shaped beauty and fashion trends, yet their contributions often go uncredited. Tiara Willis, known as 'MakeupForWOC,' has reclaimed her space by educating women of color on skincare tailored to their needs. Jade Stevenson, another trailblazer, blends kawaii fashion with her Black identity, proving that embracing diverse styles doesn’t erase who you are. These creators remind you that your culture is valuable, and your influence deserves recognition.

Educating audiences on appropriation vs. appreciation.

Cultural appropriation is a constant battle. George Lee, a TikTok creator, explains it best: “Imagine if the world loved Black people as much as it loves Black culture.” His videos break down the difference between appropriation and appreciation, urging non-Black creators to uplift Black voices. By educating your audience, you’re fostering a culture of respect and ensuring your contributions aren’t exploited.

Tackling Monetization Inequities

Advocating for fair compensation and opportunities.

The pay gap between Black and White influencers is staggering—35%, to be exact. Black nano and micro-influencers earn an average of $27,000 annually, while macro-influencers make over $100,000. This disparity isn’t just about money; it’s about respect for your work. Programs like TikTok’s Black Creatives incubator aim to address these gaps, but there’s still a long way to go. Brittany Bright encourages you to advocate for yourself and charge what you’re worth. Your content has value, and you deserve fair compensation.

Bridging disparities in brand partnerships.

Discrimination in brand partnerships is another hurdle. Nearly half of Black influencers report receiving offers below market value because of their race. This isn’t acceptable. By launching your own products and collaborating with inclusive brands, you’re taking control of your narrative. You’re not just participating in the industry—you’re reshaping it.

Monetization and Entrepreneurship

Building Personal Brands

Launching businesses and product lines.

Black TikTok influencers are proving that your creativity can lead to thriving businesses. Many of you are turning your platforms into entrepreneurial ventures, launching products that reflect your unique style and vision. Jenee Naylor, for instance, blends luxury and affordable fashion to inspire financial independence among Black women. With nearly 1 million followers, she’s launched her own clothing line and collaborated with major brands like Target. Similarly, Kiitan has monetized her daily outfit videos and styling tutorials, creating a loyal following while working with top fashion brands. These success stories show how you can transform your passion into a profitable journey.

Successful collaborations with major brands.

Your influence on TikTok doesn’t just stop at creating trends—it opens doors to major brand partnerships. Kia Marie, co-founder of Kontent Queens, has worked with companies like HBOmax, Target, and American Express. These collaborations highlight the growing recognition of Black creators in the beauty and fashion industries. Here’s a quick look at some notable partnerships:

Influencer	Brands Collaborated With
Kia Marie	HBOmax, Target, American Express, Brooklyn Nets, HP

These partnerships not only boost your visibility but also pave the way for more inclusive campaigns.

Diversifying Revenue Streams

Expanding into beauty, fashion, and other industries.

Black TikTok influencers are redefining entrepreneurship by branching out into various industries. You’re not just creating content—you’re launching apparel lines, skincare products, and even consulting for major brands. Kia Marie, for example, has expanded her reach by advocating for diversity in fashion and reshaping narratives around beauty standards. This diversification shows how your creativity can thrive beyond TikTok.

Inspiring others to pursue entrepreneurship.

Your journey inspires others to follow in your footsteps. Jenee Naylor’s blend of luxury and affordability encourages Black women to embrace financial independence. By launching your own products and leading movements for inclusion, you’re showing that entrepreneurship is within reach. You’re not just trendsetters—you’re building legacies.

Mentorship and Community Building

Supporting the next generation of Black creators.

As you succeed, you’re lifting others along the way. Programs like the Innovate Together TikTok Grant, in partnership with Black Girl Ventures, provide mentorship and financial support to Black entrepreneurs. These initiatives ensure that new creators have the resources they need to thrive.

Program Name	Description
Innovate Together TikTok Grant	A program in partnership with Black Girl Ventures that provides financial support and mentorship to Black entrepreneurs on TikTok.

Encouraging young influencers to follow their passions.

Your success motivates young creators to dream big. Jalaiah Harmon, with her energetic dance performances, inspires others to express themselves through movement. Jackie Aina’s relatable beauty content encourages her audience to explore their passions in beauty and fashion. By sharing your journey, you’re empowering the next generation to embrace their creativity and make their mark.

Shaping the Future of Beauty and Fashion

Influencing Industry Standards

Driving demand for inclusivity and representation.

You’re driving a powerful shift in the beauty and fashion industries. Black creators on TikTok are showing brands that inclusivity isn’t optional—it’s essential. By starting trends and amplifying underrepresented voices, you’re pushing companies to rethink their strategies. Brands now realize that authentic representation in campaigns isn’t just good PR; it’s what consumers demand.

Take long-term collaborations with Black influencers, for example. These partnerships create genuine connections with audiences and ensure Black voices are part of the conversation. Your influence is reshaping how brands approach diversity, making inclusivity a permanent priority.

Shaping brand strategies and consumer expectations.

Your journey as a creator has also changed how brands interact with their audiences. Many of you feel the need to present polished, professional content to attract partnerships. This expectation highlights the inequities in influencer marketing, where Black creators often face higher scrutiny. Despite this, you’re setting the bar for creativity and authenticity.

Brands are now designing campaigns inspired by your work. They’re learning that engaging with diverse creators leads to stronger consumer loyalty. Your impact goes beyond trends—you’re shaping the future of marketing itself.

Changing Consumer Behavior

Promoting conscious consumerism.

You’re encouraging your audience to think critically about their purchases. By highlighting Black-owned businesses and sustainable products, you’re promoting conscious consumerism. Movements like #ShopBlack on TikTok make it easier for people to support ethical brands. Your efforts remind consumers that their choices can drive meaningful change.

Supporting diverse creators and businesses.

Your advocacy for diversity doesn’t stop at trends. Eleanor Wood, for instance, declined a brand trip due to the lack of diversity among invited creators. Actions like hers spark important conversations about inclusion. Initiatives like the #BlackTikTok Visionary Voices list and Innovate Together TikTok Grant Program also celebrate and support Black entrepreneurs. These efforts ensure that diverse creators and businesses thrive in a competitive industry.

Paving the Way for Long-Term Change

Ensuring lasting impact on the industry.

You’re not just influencing trends—you’re building a legacy. Programs like the #ShopBlack initiative and Innovate Together TikTok Grant Program provide financial support and mentorship to Black entrepreneurs. These initiatives ensure your contributions leave a lasting mark on the beauty and fashion industries.

Your integration into traditional media, like cinema partnerships, further amplifies your voice. By bridging the gap between digital and traditional platforms, you’re ensuring Black creators remain at the forefront of cultural conversations.

Continuing advocacy and innovation.

Your work doesn’t stop here. You’re leading movements for greater inclusion in runway shows and editorial campaigns. By embracing the full spectrum of Black culture, you’re challenging Eurocentric beauty standards and reshaping industry narratives. Many of you are also launching your own products, proving that innovation and entrepreneurship go hand in hand.

Your advocacy ensures that the beauty and fashion industries continue to evolve. You’re not just shaping trends—you’re shaping the future.

Black TikTok influencers have transformed beauty and fashion by celebrating individuality and breaking barriers. Their journey has redefined standards, making inclusivity and representation essential in these industries. You’ve seen how these creators inspire trends, educate audiences, and advocate for fairness. Their impact isn’t just about today—it’s shaping the future. As you follow their work, you’re witnessing a movement that’s changing how the world views creativity and culture. The legacy they’re building ensures that beauty and fashion will continue to evolve in meaningful ways.

FAQ

What makes Black TikTok influencers so impactful in beauty and fashion?

You bring authenticity and creativity to the table. By celebrating your culture and individuality, you’re reshaping outdated standards. Your influence drives trends, inspires brands, and creates space for inclusivity in an industry that needs it.

How do Black creators overcome challenges like underrepresentation?

You build strong communities and advocate for fair opportunities. By staying authentic and demanding recognition, you’re breaking barriers. Programs like TikTok’s Black Creatives incubator also help amplify your voice and support your journey.

Why is cultural appreciation important in beauty and fashion?

It ensures respect for the origins of trends and styles. When you share your culture, you educate others about its significance. This fosters understanding and prevents exploitation, making the industry more inclusive and respectful.

How can I support Black TikTok influencers?

Follow, engage, and share their content. Support their businesses and collaborations. Choose brands that value diversity and inclusivity. Your actions help amplify their voices and create lasting change in the industry.

What’s next for Black TikTok influencers in beauty and fashion?

You’re paving the way for long-term change. By continuing to innovate and advocate for inclusivity, you’re shaping the future of the industry. Your journey inspires others to embrace their creativity and make their mark.